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Dove Beauty Bond Strength Peptide Complex Hair Care Shampoo - 12 fl oz: For Dry Hair, Vegan, Damage Repair - 2 of 4Dove Beauty Bond Strength Peptide Complex Hair Care Shampoo - 12 fl oz: For Dry Hair, Vegan, Damage Repair - 3 of 4Dove Beauty Bond Strength Peptide Complex Hair Care Shampoo - 12 fl oz: For Dry Hair, Vegan, Damage Repair - 4 of 4
Dove Beauty Bond Strength Peptide Complex Hair Care Shampoo - 12 fl oz: For Dry Hair, Vegan, Damage Repair - 1 of 4

Dove Beauty Bond Strength Peptide Complex Hair Care Shampoo - 12 fl oz: For Dry Hair, Vegan, Damage Repair

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At a glance

About this item

Highlights

  • ULTRA STRENGTH & SMOOTHNESS: Dove Bond Strength Shampoo & Conditioner system strengthens bonds from inside out and helps reverse signs of accumulated damage for ultra strength and smoothness.
  • SHAMPOO FOR CHEMICALLY DAMAGED HAIR: This Dove shampoo with Peptide Complex repairs 3 years of visible damage* *with 4-step system
  • BIO-PROTEIN CARE: Our Bond Strength range* with Bio-Protein Care technology, designed to regenerate hair strength and refill it with 1 trillion protein strength builders with every wash. *shampoo, conditioner/mask & serum
  • HOW TO USE: Apply Dove Bond Strength shampoo to wet hair, lather and rinse before using Dove Bond Strength conditioner.
  • BACKED BY SCIENCE: This damaged hair repair serum uses Dove technology that’s backed by 10 years of research. Protecting, repairing, and restoring hair to reduce signs of damage.
  • CARE YOU CAN COUNT ON: Globally, Dove does not test on animals. These hair care products are PETA approved and vegan.

Description

Fortify and revive your hair from the toll of extreme chemical damage. Now every time you color, bleach, straighten or blow-dry your hair, Dove Bond Strength Shampoo will strengthen bonds from within and help reverse visible signs of accumulated damage for ultra strength and smoothness. Our 4-step regimen toward stronger, healthier looking hair begins with Dove Bond Strength Shampoo. Use it regularly along with Dove Bond Strength Conditioner, and when you complement it with Dove Bond Strength Hair Mask and Dove Bond Shield 10-in-1 Super Serum for extreme hair repair, you’ll experience the reversal of 3 years of visible damage*! Enriched with Peptide Complex, this shampoo for chemically damaged hair works at a molecular level to strengthen the hair’s structure. So there is no need to stress about damage. Feel good about your new look and new you. Our Bond Strength range* with Bio-Protein Care technology is designed to regenerate hair strength and refill it with 1 trillion strength protein builders with every wash. The result is beautifully restored hair that’s healthy and strong again. Use this shampoo to repair 3 years of visible damage*. Our Dove Bond Strength system is ideal for chemically damaged hair that needs extra care. Just apply this Dove Bond Strength Shampoo onto wet hair, lather and rinse before using the Dove Bond Strength Conditioner. Use together with the Dove Bond Strength Mask as a hair treatment for dry, damaged hair once a week followed by the Dove Bond Shield 10-in-1 Super Serum to seal. As always, Dove hair products are vegan and PETA-approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing a new dawn of hair possibilities now. *4-step system *shampoo, conditioner/mask & serum
Hair Type: Dry
Health Facts: Vegan
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Not Tested on Animals
Package Quantity: 1
Beauty Purpose: Damage Repair, Strengthening, Smoothing
Net weight: 12 fl oz (US)
TCIN: 89163795
UPC: 079400509598
Item Number (DPCI): 063-02-2664
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), sodium c12-13 pareth sulfate, cocamidopropyl betaine, sodium gluconate cocos nucifera (coconut) oil, sh polypeptide-121, hydrolyzed pea protein, hydrolyzed vegetable protein, hydrolyzed soy protein, fragrance, dimethiconol sodium chloride, citric acid, glycerin, glycol distearate, carbomer, sodium benzoate, sodium laureth sulfate, guar hydroxypropyltrimonium chloride, ppg-9, tea-dodecylbenzenesulfonate, cocamide mea, disodium edta, peg-45m, benzyl salicylate, citronellol, hexyl cinnamal limonene, linalool, mica (ci 77019), red 33 (ci 17200), titanium dioxide(ci 77891), yellow 5 (ci 19140)

Shipping details

Estimated ship dimensions: 1.69 inches length x 2.17 inches width x 8.62 inches height
Estimated ship weight: 0.88 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this good for daily use?

submitted by Hh - 1 year ago
  • A: Thanks for asking. Our Damage Therapy Bond Strength shampoo is formulated to use every time you color, bleach or straighten your hair - it helps restore and strengthen hair bonds from the inside out! We hope this helps.

    submitted byDoveExpert - 1 year ago
    Brand expert

Q: Is this sulfate free?

submitted by SM - 2 years ago
  • A: I'm very pleased to answer that is does contain sulfates! It actually cleanses the hair and scalp while strengthening the hair!

    submitted byKara - 10 months ago
  • A: Thanks for asking about our Bond Strength Bio Protein Care Shampoo, this product contains Pareth Sulfate and Sodium Laureth Sulfate - we hope this helps!

    submitted byDoveExpert - 2 years ago
    Brand expert

Q: What technology does this shampoo utilize for hair repair?

submitted by AI Shopping Assistant - 1 month ago
  • A: It features Bio-Protein Care technology to regenerate strength with protein builders in every wash.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is this product cruelty-free and vegan?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, the shampoo is PETA-approved and not tested on animals, making it vegan-friendly.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What is the main purpose of this shampoo?

submitted by AI Shopping Assistant - 1 month ago
  • A: The shampoo is designed for damage repair, strengthening, and smoothing chemically damaged hair.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How should I use the shampoo effectively?

submitted by AI Shopping Assistant - 1 month ago
  • A: Apply to wet hair, lather thoroughly, and rinse before following with the conditioner.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Can I use this shampoo on all hair types?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, this shampoo is suitable for all hair types, particularly those that are chemically damaged.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: For colored hair, is this product safe to be used with every wash (2x-3x per week)?

submitted by RH - 9 months ago
  • A: Thanks for your interest in our Bond Strength Shampoo. All Unilever shampoos, conditioners, and styling aids are safe to use on color-treated hair. Our products have unique technologies that help keep your hair vibrant. We hope this helps!

    submitted byDoveExpert - 9 months ago
    Brand expert

Q: Is this shampoo gluten free?

submitted by AJ - 1 year ago
  • A: Thank you for reaching out regarding our Bond Strength Shampoo. In labeling our products, we follow the guidelines established by the International Nomenclature for Cosmetic Ingredients (INCI). Therefore, if we use an ingredient derived from a grain such as wheat, oat, rye, and/or barley, it will be listed on the ingredient label. This includes any hydrolyzed protein from wheat, rye, barley or oats which may contain gluten. Our ingredient listings are available on our website. As ingredients may change from time to time, we suggest that you always review the label on your product for the most up to date listing. For any allergy concerns, we recommend that you consult with your physician as to whether your exposure to grain derivatives from the use of personal care products will cause you unfavorable symptoms. We hope this helps!

    submitted byDoveExpert - 1 year ago
    Brand expert

Q: Is this shampoo and conditioner set good for fine oily hair?

submitted by Allie - 1 year ago
  • A: Thanks for your interest in our products. Our Bond Strength Shampoo will strengthen bonds from within and help reverse visible signs of accumulated damage for ultra strength and smoothness. We hope this helps!

    submitted byDoveExpert - 1 year ago
    Brand expert

Additional product information and recommendations

Guests are saying

The Dove Bond Strengthening Shampoo, Conditioner, and Mask have garnered positive feedback for their ability to enhance hair softness, strength, and manageability. Many guests noted significant improvements in curl definition and overall hair health after just a few uses. The product is praised for its affordability and effective ingredients, making it a great choice for those with damaged or chemically treated hair. However, some guests expressed concerns about the strong fragrance, which may not suit everyone.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 630 reviews
    quality: 3.81 out of 5
    value: 4.06 out of 5
    64% would recommend
    70 recommendations
    3 out of 5 stars
    17 March, 2026Verified purchase

    Mid

    Mid.
    NeeNee
    quality: 3 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    23 February, 2026Verified purchase

    Not for color treated hair

    My hair color was stripped drastically after only 2 washes. I stopped use immediately after and will not be repurchasing. If color care were not an issue I did like how soft my hair felt and how my scalp felt
    Screen name 1
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    11 February, 2026Verified purchase

    (no review title)

    This shampoo smells good and has added some much needed volume to my thin hair.
    Grace
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    10 February, 2026

    Makes hair oily

    Definitely loved this shampoo the first few weeks of using. It did make my hair feel soft once dried. The only complaint I have now is. With more weeks of usage my hair began to get oily quickly needing me to wash my hair more often. Instead of every 3 days I have to wash it every other day sometimes every day depending on how quickly it gets oily. I also have noticed my scalp is very itchy and I do get some small dandruff now. It was nice while it was in the beginning stage of usage but I will be swapping once I finish this bottle.
    Les
    quality: 2 out of 5
    value: 2 out of 5
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    27 January, 2026Verified purchase

    Nice

    Decent shampoo. Have some buildup so switch it off with another. Hair comes out nice & light.
    AlexS
    quality: 4 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    21 January, 2026Verified purchase

    (no review title)

    Great service and product
    Patricia
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 January, 2026Verified purchase

    Dont buy

    Destroyed my hair color and caused breakage
    Beauty4611
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    20 January, 2026
    originally posted on dove.com
    Image

    No for Fragrance Alone

    This shampoo is okay. I have used other bond strengthening shampoos that I worked better for my hair. However, the fragrance is so strong and overpowering it gave me a headache. It even lingered after I had shampooed the next day with a different shampoo. I had to throw it away after only using it twice because the smell is so strong.
    ls2021
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 January, 2026Verified purchase

    (no review title)

    It’s a good shampoo for all type of hair.
    Juana
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 January, 2026Verified purchase

    (no review title)

    I like grabbing these. You can’t go wrong!
    LG Lost Clause
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 January, 2026Verified purchase

    Omg ...love !!!

    Omg I love this product !!!! My hair is course, thick, dry & frizzy. Imagine straw !! I’ve been searching for a few months for something to bring some life back into my hair. Calm the frizz & make it soft. This product worked amazingly !!! Way better than my $50 plus dollar Kerstase products I’ve been using / trying out. Highly recommend!
    Terri
    quality: 5 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 January, 2026Verified purchase

    Amazing quality

    I was shocked at how well this performed. My hair is so soft and shiny. This works far better than most the expensive brands I use
    Kristin
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 January, 2026Verified purchase

    Love it!

    Smells great, leaves my hair soft and feels healthier.
    Anonymous
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 December, 2025Verified purchase

    OBSESSED

    Soooooooo good!!! My hair os not chemically treated but during winter time gets a bit dryer than usual. This whole line is amazing! Made my hair very soft and healthy again. And the fragrance OMG IS SO GOOD! Feels like those expensive professional shampoos for an affordable price. I’m in love!
    Barbara M
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 December, 2025Verified purchase

    A girls must have in her beauty arsenal

    The Dove shampoo does everything all shampoos claim leaving my hair which is damaged feeling silky without the conditioner which I also keep rebuying.
    Disney Isle
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 November, 2025Verified purchase

    Converted hair snob

    I'm the 1st to admit... for pretty much all of my life I believed that hair products had to be salon/prestige brands for them to be any good at all. For the last few years, I have been using Oribe. The shampoo & conditioner cost over $100 combined. About a month ago, I had forgotten to put my shampoo & conditioner in my gym bag. One of my friends let me use her shampoo and conditioner. It was this. I was shocked at how wonderful it made my hair look and feel. This is all that I've been using for the last few weeks. It's just SO good. It is heavily fragrant, which I love. However , if you are sensitive to scent, keep that in mind.
    SheShe83
    quality: 5 out of 5
    value: 5 out of 5
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 November, 2025Verified purchase

    Protein made my hair break off

    NOT A DAILY SHAMPOO (or conditioner) Needs a disclaimer that washing your hair with protein everyday can cause adverse reaction and make it worse. Causing hair breakage, lots of it, like it did to me! Will not buy again. Thumbs down Dove.
    Nage
    quality: 1 out of 5
    value: 3 out of 5
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    21 November, 2025
    originally posted on dove.com
    Image

    Good Shampoo For My Hair

    I don't have chemically treated hair, but it is thin and dryish in my 80s. This seems similar to Strength and Fullness which I liked, but it was discontinued.. I now use Bond Strength shampoo daily and occasionally use the matching conditioner.
    Just Grandmom
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 November, 2025Verified purchase

    (no review title)

    [This review was collected as part of a promotion.] I love this shampoo! My hair feels healthier and stronger since I started using it.
    Maria
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 November, 2025Verified purchase

    Good and Cruelty Free

    Good quality shampoo for the monoey. Love that they are cruelty-free, that is becming important to me. Just be aware, it has a strong scent that is somewhat masculine.
    Shooper
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

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