Sponsored
Dove Beauty Bond Strength Peptide Complex Hair Care Shampoo - 12 fl oz
$4.89
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- ULTRA STRENGTH & SMOOTHNESS: Dove Bond Strength Shampoo & Conditioner system strengthens bonds from inside out and helps reverse signs of accumulated damage for ultra strength and smoothness.
- SHAMPOO FOR CHEMICALLY DAMAGED HAIR: This Dove shampoo with Peptide Complex repairs 3 years of visible damage* *with 4-step system
- BIO-PROTEIN CARE: Our Bond Strength range* with Bio-Protein Care technology, designed to regenerate hair strength and refill it with 1 trillion protein strength builders with every wash. *shampoo, conditioner/mask & serum
- HOW TO USE: Apply Dove Bond Strength shampoo to wet hair, lather and rinse before using Dove Bond Strength conditioner.
- BACKED BY SCIENCE: This damaged hair repair serum uses Dove technology that’s backed by 10 years of research. Protecting, repairing, and restoring hair to reduce signs of damage.
- CARE YOU CAN COUNT ON: Globally, Dove does not test on animals. These hair care products are PETA approved and vegan.
Description
Fortify and revive your hair from the toll of extreme chemical damage. Now every time you color, bleach, straighten or blow-dry your hair, Dove Bond Strength Shampoo will strengthen bonds from within and help reverse visible signs of accumulated damage for ultra strength and smoothness. Our 4-step regimen toward stronger, healthier looking hair begins with Dove Bond Strength Shampoo. Use it regularly along with Dove Bond Strength Conditioner, and when you complement it with Dove Bond Strength Hair Mask and Dove Bond Shield 10-in-1 Super Serum for extreme hair repair, you’ll experience the reversal of 3 years of visible damage*! Enriched with Peptide Complex, this shampoo for chemically damaged hair works at a molecular level to strengthen the hair’s structure. So there is no need to stress about damage. Feel good about your new look and new you. Our Bond Strength range* with Bio-Protein Care technology is designed to regenerate hair strength and refill it with 1 trillion strength protein builders with every wash. The result is beautifully restored hair that’s healthy and strong again. Use this shampoo to repair 3 years of visible damage*. Our Dove Bond Strength system is ideal for chemically damaged hair that needs extra care. Just apply this Dove Bond Strength Shampoo onto wet hair, lather and rinse before using the Dove Bond Strength Conditioner. Use together with the Dove Bond Strength Mask as a hair treatment for dry, damaged hair once a week followed by the Dove Bond Shield 10-in-1 Super Serum to seal. As always, Dove hair products are vegan and PETA-approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing a new dawn of hair possibilities now. *4-step system *shampoo, conditioner/mask & serum
Hair Type: All Hair Types
Health Facts: Vegan
Product Form: Liquid
Beauty Purpose: Damage Repair, Strengthening, Smoothing
Net weight: 12 fl oz (US)
TCIN: 89163795
UPC: 079400509598
Item Number (DPCI): 063-02-2664
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), sodium c12-13 pareth sulfate, cocamidopropyl betaine, sodium gluconate cocos nucifera (coconut) oil, sh polypeptide-121, hydrolyzed pea protein, hydrolyzed vegetable protein, hydrolyzed soy protein, fragrance, dimethiconol sodium chloride, citric acid, glycerin, glycol distearate, carbomer, sodium benzoate, sodium laureth sulfate, guar hydroxypropyltrimonium chloride, ppg-9, tea-dodecylbenzenesulfonate, cocamide mea, disodium edta, peg-45m, benzyl salicylate, citronellol, hexyl cinnamal limonene, linalool, mica (ci 77019), red 33 (ci 17200), titanium dioxide(ci 77891), yellow 5 (ci 19140)' '
Shipping details
Estimated ship dimensions: 1.69 inches length x 2.17 inches width x 8.62 inches height
Estimated ship weight: 0.88 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this good for daily use?
submitted by Hh - 10 months ago
A: Thanks for asking. Our Damage Therapy Bond Strength shampoo is formulated to use every time you color, bleach or straighten your hair - it helps restore and strengthen hair bonds from the inside out! We hope this helps.
submitted byDoveExpert - 10 months agoBrand expert
Q: Is this sulfate free?
submitted by SM - 1 year ago
A: I'm very pleased to answer that is does contain sulfates! It actually cleanses the hair and scalp while strengthening the hair!
submitted byKara - 4 months agoA: Thanks for asking about our Bond Strength Bio Protein Care Shampoo, this product contains Pareth Sulfate and Sodium Laureth Sulfate - we hope this helps!
submitted byDoveExpert - 1 year agoBrand expert
Q: What is the main purpose of this shampoo?
submitted by AI Shopping Assistant - 9 days ago
A: The main purpose is to repair and strengthen chemically damaged hair using Peptide Complex.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Is this shampoo suitable for all hair types?
submitted by AI Shopping Assistant - 9 days ago
A: Yes, this shampoo is designed for all hair types, focusing on damage repair and strengthening.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What technology is used in this shampoo?
submitted by AI Shopping Assistant - 9 days ago
A: The shampoo uses Bio-Protein Care technology to regenerate hair strength with protein builders.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: How does the Peptide Complex benefit hair?
submitted by AI Shopping Assistant - 9 days ago
A: The Peptide Complex works at a molecular level to strengthen hair structure and repair damage.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: How often should the Dove Bond Strength Mask be used?
submitted by AI Shopping Assistant - 9 days ago
A: The Dove Bond Strength Mask should be used once a week for optimal hair treatment.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: For colored hair, is this product safe to be used with every wash (2x-3x per week)?
submitted by RH - 4 months ago
A: Thanks for your interest in our Bond Strength Shampoo. All Unilever shampoos, conditioners, and styling aids are safe to use on color-treated hair. Our products have unique technologies that help keep your hair vibrant. We hope this helps!
submitted byDoveExpert - 4 months agoBrand expert
Q: Is this shampoo gluten free?
submitted by AJ - 9 months ago
A: Thank you for reaching out regarding our Bond Strength Shampoo. In labeling our products, we follow the guidelines established by the International Nomenclature for Cosmetic Ingredients (INCI). Therefore, if we use an ingredient derived from a grain such as wheat, oat, rye, and/or barley, it will be listed on the ingredient label. This includes any hydrolyzed protein from wheat, rye, barley or oats which may contain gluten. Our ingredient listings are available on our website. As ingredients may change from time to time, we suggest that you always review the label on your product for the most up to date listing. For any allergy concerns, we recommend that you consult with your physician as to whether your exposure to grain derivatives from the use of personal care products will cause you unfavorable symptoms. We hope this helps!
submitted byDoveExpert - 9 months agoBrand expert
Q: Is this shampoo and conditioner set good for fine oily hair?
submitted by Allie - 11 months ago
A: Thanks for your interest in our products. Our Bond Strength Shampoo will strengthen bonds from within and help reverse visible signs of accumulated damage for ultra strength and smoothness. We hope this helps!
submitted byDoveExpert - 11 months agoBrand expert
Dove Beauty Bond Strength Collection
About the collection
Our Bond Strength range* with Bio-Protein Care technology is designed to regenerate hair strength and refill it with 1 trillion strength protein builders with every wash. The result is beautifully restored hair that’s healthy and strong again. *Our Dove Bond Strength system is ideal for extreme chemically damaged hair that needs extra care.
*4-step system
*shampoo, conditioner/mask & serum
*4-step system
*shampoo, conditioner/mask & serum
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Guests are saying
The Dove Bond Strengthening Shampoo, Conditioner, and Mask have garnered positive feedback for their ability to enhance hair softness, strength, and manageability. Many guests noted significant improvements in curl definition and overall hair health after just a few uses. The product is praised for its affordability and effective ingredients, making it a great choice for those with damaged or chemically treated hair. However, some guests expressed concerns about the strong fragrance, which may not suit everyone.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 545 reviews
quality: 3.76 out of 5
value: 4.07 out of 5
63% would recommend
52 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
11 October, 2025Verified purchase
(no review title)
Very disappointed. Had high expectations after reading all the great reviews. I tried giving it a fair chance and have used it multiple times but it leaves my hair so dry and frizzy every single time. Only saving grace is that I really like the smell, I did not find the scent to be too strong at all, and your hair smells nice and clean for at least a day or two after washing.
1 out of 5 stars
5 October, 2025
originally posted on dove.com
Fragrance allergies
Fragrances are carcinogenic neurotoxins. Fragrance can cause asthma attacks, anaphylaxis, rashes, brain fog and more. Over 1/3 of the pipulation are allergic to fragrances now. Some of the,other ingedients are shady.I'll shop at my health food store
5 out of 5 stars
Thumbs up graphic, would recommend
21 September, 2025Verified purchase
Leaves my hair so clean and fresh!
Amazing shampoo leaves my hair so soft and fresh feeling.
5 out of 5 stars
7 September, 2025
originally posted on dove.com
Best Outcome
After the first use of Dove Bond Strengthening Shampoo, Conditioner and Mask there was an immediate improvement in my hair softness, curl definition and retention. And each use brings added improvements with better results then the many much more expensive products I’ve tried.
2 out of 5 stars
20 August, 2025
originally posted on dove.com
Soft hair but with a headache
I really do enjoy the way my hair feels after washing and conditioning. Unfortunately I found the fragrance overwhelming and it gave me a headache and had to wash my hair again an hour after I showered. I would 100% purchase again if Dove made a fragrance free version.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 August, 2025Verified purchase
Caused soreness and irritation, threw it in the garbage after 2 uses!
Very drying- my scalp has been itchy & sore/raw after using only twice. It also caused my hair to feel like straw and tangle easily. Wouldn't recommend to my worst enemy!
1 reply from DoveExpert team - 2 months ago
We’re sorry to hear this, the quality of our products is important to us. We’d like to gather more details about the product and your experience. Please email consumer.services@unilever.com with the ref id: 52124909.
2 out of 5 stars
5 August, 2025Verified purchase
Not for me
This wasn't for me. It was heavy and residuey. I tried it once, and ended up donating the set.
1 reply from DoveExpert team - 3 months ago
We're sorry to hear about your experience with our Bond Strength Peptide Complex Hair Care Shampoo. Your feedback is important to us. Please contact our Consumer Services team at consumer.services@unilever.com with your contact details and the ref ID: 52046363 so we can gather more details and assist you further. .
1 out of 5 stars
Thumbs down graphic, would not recommend
2 August, 2025Verified purchase
won't replace
was COVERED in shampoo, target won't replace
1 reply from DoveExpert team - 3 months ago
We're so sorry to hear this! We recommend reaching out to Targets's Customer Service Team directly for assistance.
5 out of 5 stars
Thumbs up graphic, would recommend
29 July, 2025
Love, my new favorite
It did weigh my hair down that's naturally wavy, but my hair looks fricking amazing after one wash. Very soft! I do not think it smells too strong like others, I quite enjoy the scent 😊
1 reply from DoveExpert team - 3 months ago
We're thrilled to hear you enjoyed our Bond Strength Shampoo! Thanks for sharing!
5 out of 5 stars
21 July, 2025
originally posted on influenster.com
Great product!
[This review was collected as part of a promotion.] After just a few washes, this shampoo made my hair feel stronger, smoother, and noticeably healthier. Designed to reverse up to three years of visible damage, it’s a lifesaver for chemically treated, bleached, or heat-styled hair. The formula uses Bio-Protein Care Technology and a Peptide Complex to rebuild bonds from the inside out—no salon appointment required.
5 out of 5 stars
Thumbs up graphic, would recommend
21 July, 2025Verified purchase
Nice shampoo
Ny favorite shampoo so far for my fine thin hair. Lightweight but leaves hair silky smooth
5 out of 5 stars
10 July, 2025
originally posted on dove.com
Awesome it works as no other!
Wow! What an amazing difference this shampoo & conditioner has made! My poor over processed hair has recovered in just a few uses! Tried other brands with no results! Thank you Dove!
4 out of 5 stars
18 June, 2025
originally posted on influenster.com
Dove is always a good idea
[This review was collected as part of a promotion.] I used to use Dove a lot as a teen so this brought back fond memories using it after long. I like the sturdy bottle and the mild scent of the product, not too overpowering and makes your hair feel fresh. I just used it and its a bond strength repair so will know over time how well it works and makes the hair better! For now it has made my hair soft and supple, so i definitely would give it a thumbs up. Great value for money as its a drugstore brand!
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
Great for hair if you need to fix
[This review was collected as part of a promotion.] Great packaging because it dosent spill also it’s a great value great shampoo it leaves my hair really smooth also great scent it has the ingredients are good because it really helps your hair if is damaged
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
Good product
[This review was collected as part of a promotion.] I really liked this shampoo; it has a great scent that's characteristic of the brand. It left my scalp super clean while keeping my hair nicely hydrated. I'm on board with the price-to-quantity ratio from this brand, and it didn’t give me any allergic reactions.
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
Yes
[This review was collected as part of a promotion.] This product is wonderful. I love dove products they are always the best around. The shampoo made my hair shine and gave it volume i would recommend to anyone
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
Hair salon results without the price tag !
[This review was collected as part of a promotion.] Dove’s Bond Strength Damage Therapy line made my hair feel noticeably stronger and smoother after just a few uses, especially at the ends where I usually get breakage. It’s affordable, smells great, and gives salon-like results without the high price tag.
5 out of 5 stars
Thumbs up graphic, would recommend
29 May, 2025Verified purchase
Softer
left my hair manageable and soft
5 out of 5 stars
Thumbs up graphic, would recommend
28 May, 2025Verified purchase
Smell Amazing
First and for most, this smells like a japanese shampoo. It smell so beautiful and it leaves your hair so soft. A little goes a long way. It bubbles up very nicely and your hair feels clean without being over drying. Not sure what is in it but the smell is very attractive.
4 out of 5 stars
Thumbs up graphic, would recommend
6 May, 2025Verified purchase
Dove
Good smelling and works great!