Target New ArrivalsGift Ideas for MomClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessLuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsSpring OutfitsGift Ideas for MomWomen’s Festival OutfitsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
e.l.f. Soft Glam Satin Foundation - 1 fl oz - 2 of 4e.l.f. Soft Glam Satin Foundation - 1 fl oz - 3 of 4e.l.f. Soft Glam Satin Foundation - 1 fl oz - 4 of 4
e.l.f. Soft Glam Satin Foundation - 1 fl oz - 1 of 4

e.l.f. Soft Glam Satin Foundation - 31 Medium Neutral - 1 fl oz: Paraben-Free, Vegan, Medium Coverage, Liquid

$9.00 ($9.00/fluid ounce)See 1 deal for this item

Color31 Medium Neutral

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Long-lasting satin finish foundation that delivers medium buildable coverage
  • Breathable formula doesn’t look or feel cakey
  • Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
  • Non-comedogenic (won’t clog pores)
  • Available in 36 shades for a wide range of skin tones
  • Great for dry, oily and combination skin
  • 100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified

Description

Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.

Why you’ll love it:
• Long-lasting foundation that delivers medium, buildable coverage and a satin finish
• Breathable formula doesn’t look or feel cakey
• Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
• Available in 36 shades for a wide range of skin tones
• Non-comedogenic (won’t clog pores)
• Just-right coverage at an OMG price—$8!

Key Ingredients:
• 1% Hydrating Hibiscus Complex – delivers lasting hydration and targets dryness

Great for: Dry, oily and combination skin

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!

e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Suggested Age: 13 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Triclosan-Free, Vegan, Hydroquinone-Free, Nonylphenol Ethoxylate Free
Color Finish: Satin
Color Palette: Medium Tones
Skin Tone: Medium
Skin Undertone: Neutral
Product Form: Liquid
Cosmetic Coverage: Buildable, Medium
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Color Correction, Concealing
Net weight: 1 fl oz (US)
SPF: 0
Features: Long Lasting, Non-Comedogenic
TCIN: 90908725
UPC: 609332849488
Item Number (DPCI): 052-16-3759
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), isododecane, glycerin, coco-caprylate/caprate, dimethicone, propylene glycol, cetyl peg/ppg-10/1 dimethicone, c12-15 alkyl benzoate, tridecyl trimellitate, sorbitan sesquioleate, silica, boron nitride, dimethicone/vinyl dimethicone crosspolymer, magnésium stearate, magnesium sulfate, phenoxyethanol, disteardimonium hectorite, peg/ppg-15/15 dimethicone, trimethylsiloxysilicate, dhsostearyl malate, silica dimethyl silylate, aluminum hydroxide, triethoxycaprylylsilane, caprylyl glycol, ethylhexylglycerin, erythritol, hibiscus sabdariffa fruit extract, butylene glycol, lycium chinense fruit extract, psidium guajava fruit extract, vaccinium angustifolium (blueberry) fruit extract, hydroxyacetophenone [+/-]: titanium dioxide (cl77891), yellow iron oxide (ci 77492), red iron oxide (ci 77491), black iron oxide (ci 77499).

Shipping details

Estimated ship dimensions: 4.48 inches length x 1.77 inches width x 0.62 inches height
Estimated ship weight: 0.09 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I would like some help in determining what color I am. I wear Mac NW20 - Can someone please help me with what color best would match the Mac color of NW 20 thank you

submitted by Peanut - 2 years ago
  • A: If I wear nars shade Zambie what shade would you recommend

    submitted byMcGuire - 1 year ago
  • A: There's also an option to virtually "try on" the products now. It's recommended to do so in natural light. I wish you the best and hope this helps you out. Good Luck. ✌🏼

    submitted byGirly girl - 2 years ago
  • A: I need help to pick my foundation match . I currently use MAC NC15

    submitted byPerla - 2 years ago
  • A: We would suggest that you look at 34 MEDIUM COOL. Please also feel free to live chat with a beauty advisor for personal assistance.

    submitted byThe Elf Team - 2 years ago
    Brand expert

Q: What shade should I use if I currently use L’Oreal infallible shade 425 - Linen?

submitted by Denise - 1 year ago
  • A: We would suggest that you take a look at 20 Light Cool. Please also feel free to chat live with a concierge or beauty advisor for live help.

    submitted byThe Elf Team - 1 year ago
    Brand expert
  • A: Hey Denise, Great question! Check out the Color 15 Fair Warm in e.l.f. Soft Glam Satin Foundation for a close match! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: I wear MAC NC 20. Which ELF color should I use?

submitted by Alix - 1 year ago
  • A: Several shades may work for you - we would suggest that you live chat with a beauty advisor at elfcosmetics.com or a virtual beauty consultant on any Target product page for help choosing.

    submitted bythe elfcareteam - 1 year ago
  • A: We would suggest that you take a look at 21 Light Neutral. Please also chat with a beauty expert at Target or e.l.f. For personal assistance.

    submitted bythe e.l.f. team - 1 year ago
    Brand expert

Q: I usually wear Elf Sand Flawless Satin Foundation. What shade would you recommend? Thank you.

submitted by NS - 1 year ago
  • A: We would suggest that you take a look at 34 Medium Cool. You may also want to live chat with a beauty advisor at elfcosmetics.com or a virtual beauty consultant on any Target product page.

    submitted bythe elfcareteam - 1 year ago
  • A: Hey, Great question! We recommend to check out Color 24 Light Warm in the e.l.f. Soft Glam Satin Foundation for a close match. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: What’s the best shade if I currently use Infallible 455 Buff Beige?

submitted by Erica Hough - 1 year ago
  • A: We would recommend that you take a look at 34 Medium Cool.

    submitted bythe elfcareteam - 1 year ago
  • A: Hey Erica, Great question! Take a look at the Color 25 Light Neutral in e.l.f. Soft Glam Satin Foundation for a close match! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Hi i currently wear NARS tinted moisturizer Cuzco, what color matches this

submitted by Bee - 1 year ago
  • A: We would suggest that you take a look at 44 Tan Cool. Please also feel free to live chat with a beauty concierge or advisor for more help choosing your best match.

    submitted bythe elfcareteam - 1 year ago
  • A: Hey Bee, Great question! Take a look at the Color 24 Light Warm for a close match! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Is it oil free? I don’t see any oils included in the ingredient list you posted, but it also doesn’t state oil free anywhere.

submitted by Lann - 2 months ago
  • A: The Soft Glam Satin Foundation is non-comedogenic (won’t clog pores), and is great for dry, oily and combination skin. We do not claim that it is oil free.

    submitted byThe Elf Team - 2 months ago
    Brand expert

Q: Is this product vegan and cruelty-free?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, it is 100% vegan, cruelty-free, and Leaping Bunny Certified.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this foundation suitable for sensitive skin?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, it is non-comedogenic and free from common irritants like phthalates and parabens.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What key ingredients are included in the formula?

submitted by AI Shopping Assistant - 3 months ago
  • A: It contains 1% Hydrating Hibiscus Complex, pomegranate, blueberry, and goji berry extracts.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Additional product information and recommendations

Discover more options

Guests also viewed

4.5 out of 5 stars with 6343 reviews
easy to apply: 4.27 out of 5
easy to remove: 4.46 out of 5
long lasting: 3.71 out of 5
quality: 3.82 out of 5
value: 4.09 out of 5
64% would recommend
94 recommendations
5 out of 5 stars
2 May, 2026Verified purchase

(no review title)

Amazing product! I have sensitive skin and this is perfect amazing covers like silk and washes off with water. Love love love it.
Bobpen
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
30 April, 2026Verified purchase
  • Skin concern: Redness, Uneven skin tone
  • Hair color: Black
  • Skin tone: Medium
  • Eye color: Blue
  • Skin type: Oily

IN LOVE

Absolutely love this foundation. I just moved to Hawaii and the heat, humidity and lack of central air was causing all my foundations I tried to eventually sweat off, especially on my upper lip and separate. I already have oily skin so it was especially difficult to find something. This foundation has even made it through hikes here without separating or sweating off. I’m so so happy with it. And the match is perfect. I also have rosacea and barely use any at all and it covers the redness while still looking natural. Doesn’t even look like I’m wearing foundation.
Riley
easy to apply: 4 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
30 April, 2026Verified purchase

(no review title)

I really like this makeup. Goes on really well and looks good.
Linnia
1 guest found this review helpful. Did you?
5 out of 5 stars
25 April, 2026Verified purchase

(no review title)

This is a really good foundation for the price point. It doesn’t oxidize, and the coverage is amazing!
CosmicKrunchy
2 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs down graphic, would not recommend
24 April, 2026Verified purchase
  • Skin tone: Medium
  • Skin type: Oily
  • Skin concern: Aging, Dark circles, Sun damage

good

love it doesn't feel caked on and it's applied easily
Janneth
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
23 April, 2026Verified purchase
  • Skin tone: Light
  • Skin type: Normal
  • Skin concern: Dullness, Sensitivity
  • Hair color: Blonde
  • Eye color: Brown

(no review title)

the price is not that bad.I love that its always available to purchase when I run out.I love how smooth it glides on my skin.
Driver
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
23 April, 2026
originally posted on elfcosmetics.com
Image

Nice but won't settle on me

I also got the wrong colour, best to look in store, I thought I'd be 22,i am 25. It's a bit too much silicone for me, it won't settle into my skin, even though it is a lovely texture. I gave it to my friend though and she says it's the best foundation she's ever had so it really depends on your skin, tester needed first.
Carriexr
Did you find this review helpful?
5 out of 5 stars
19 April, 2026
originally posted on elfcosmetics.com
Image

Nice choice

It’s really good and it’s so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so good I Love it
Paisley67
Did you find this review helpful?
5 out of 5 stars
19 April, 2026
originally posted on elfcosmetics.com
Image

Good coverup

This is my go to foundation all the time. Got my girls into it to. Great cover up. Nice and easy to apply as well.
Jal102006
Did you find this review helpful?
5 out of 5 stars
16 April, 2026
originally posted on elfcosmetics.com
Image

Amazing & Satin finish

The most amazing budget friendly and satin finish foundation I've ever used. I have already finished two bottles of this one.
nehashapoor
Did you find this review helpful?
5 out of 5 stars
15 April, 2026
originally posted on elfcosmetics.com
Image

Great

Works well. Covers great. My daughter's use and love too.
Jlar
Did you find this review helpful?
5 out of 5 stars
14 April, 2026Verified purchase
  • Skin type: Dry
  • Skin tone: Medium

AMAZING

really good coverage it’s light and natural! and blends really nice
Evalise
1 guest found this review helpful. Did you?
5 out of 5 stars
14 April, 2026Verified purchase
  • Skin tone: Light
  • Hair color: Brunette
  • Eye color: Brown
  • Skin type: Oily
  • Skin concern: Redness, Sensitivity, Pores, Acne, Blackheads

(no review title)

It works wonder in my extra oily skin, has become one of my favorites
Rita
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
12 April, 2026Verified purchase
  • Skin concern: Redness, Sun damage, Aging, Pores
  • Eye color: Hazel
  • Hair color: Brunette
  • Skin type: Combination
  • Skin tone: Light

Love!

Good coverage, great selection of shades, applies super nicely. Really great value.
Cmh
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
12 April, 2026Verified purchase
  • Skin tone: Medium
  • Hair color: Black
  • Skin concern: Uneven skin tone, Aging
  • Skin type: Oily

(no review title)

Good foundation. Wears good.
stephanie
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 3 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
10 April, 2026
originally posted on elfcosmetics.com
Image

Soft glow

I like my foundation to feel light weight this products does not feel heavy, it gives the skin a nice glow. Feels soft.’silky and loves skin feeling fresh.
natashasinden
Did you find this review helpful?
5 out of 5 stars
10 April, 2026
originally posted on elfcosmetics.com
Image

Best foundation

First of all this is best for the people that likes medium coverage. This is a really good product. I used this few times and I really liked it. But make sure to put primer before as this can get really sticky and the shades can be a bit darker than the picture shown.
San sparky
Did you find this review helpful?
4 out of 5 stars
7 April, 2026
originally posted on elfcosmetics.com
Image

Beautiful

Definitely a foundation to use for a more full-glam look. I don’t ever do what most call a “full-glam” but this is my go to foundation when I know I’m going to get family photos done or going to a special event (graduation, wedding, etc.) It has never failed me and I love how it makes my skin look! I don’t care who you are or what foundation you use, if you’re a mature woman, you’re gonna have the lines, and some wrinkles and even creasing with EVERY makeup, I personally have the least amount of all of that showing with this, and the price makes it just that much better! Sometimes, more expensive isn’t always better…..just saying.
ChasityRenae
1 guest found this review helpful. Did you?
4 out of 5 stars
4 April, 2026
originally posted on elfcosmetics.com
Image

Elf soft glam satin foundation in 22 light warm

Have used quite a bit, blends well and not to much coverage that it’s cakey I picked my shade at the store under the horrible lights so I think it’s a shade darker than I need, but summer will fix this
Ashley1323
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
3 April, 2026Verified purchase
  • Skin tone: Medium
  • Skin type: Dry
  • Skin concern: Redness

Great low cost foundation

I can’t believe I’ve waiting so long to try Elf foundation. I got so lucky and color matched online finding a good match. Buildable coverage, lightweight. Blends super easy and covered up my concealer I got in the wrong shade. Lasts all day looking great on my skin
Lor
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy