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Our Generation 18" Special Edition 30th Anniversary Collectible Doll
$32.99
ColorBrown Hair + Brown Eyes
In Stock
WARNING: choking hazard - small parts. Not for children under 3 yrs.
Eligible for registries and wish lists
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About this item
Highlights
- 30th Anniversary Celebration Doll: Bring home a part of Our Generation's beloved history with 30th anniversary doll Ayumi, celebrating three wonderful decades of dreaming big through the magic of play!
- Detailed Features: 18-inch doll Ayumi has lifelike brown eyes that open and close, dark-brown hair accented with a tiara, and pierced ears with removable ""gem"" earrings.
- Celebratory Gown: Ayumi shines in a full-length gown with a high-volume tulle underlay and a golden sequin top. The double-bow waist also adds a lovely touch of charm to her radiant look.
- Collectible & Giftable: Makes a wonderful gift for any Our Generation doll fan, collector, and kids ages 3+ (small parts), encouraging them to create their own unique stories.
- Special Edition Packaging: Arrives in a commemorative Our Generation 30th anniversary box with golden lettering and includes a certificate of authenticity.
Description
Bring home a part of Our Generation's beloved history with 30th anniversary doll Ayumi! Celebrating three wonderful decades of dreaming big through the magic of play, Ayumi shines in a full-length gown with a high-volume tulle underlay, golden sequins, and a double bow waist that adds a touch of charm to her radiant look. She also wears sparkling jewelry like a tiara, bracelet, and heart-shaped earrings for extra glam! Ayumi's huggable soft body and lifelike features will delight doll fans during playtime. She has beautiful brown eyes that open and close, dark-brown hair to style, and shimmery lip gloss. For kids who love dress-up, her gown has easy-open closures to quickly put on and remove. So they can create new looks for any occasion! Arrives in a special edition Our Generation 30th anniversary box with golden lettering and includes a certificate of authenticity. Makes the perfect gift for any Our Generation doll fan, collector, and kids ages 3+ (small parts).
Hair Type: Straight
Dimensions (Overall): 18 Inches (H) x 7 Inches (W) x 4 Inches (D)
Weight: 1.5 Pounds
Suggested Age: 3 Years and Up
Doll Theme: Fashion and Beauty
Skin Tone: Medium Light
Articulation (posable joints): No Articulation
CPSC Choking Hazard Warnings: Choking_hazard_small_parts
Hair Color: Brown
Doll eye color: Brown
Material: Plastic, Polyester
Battery: No Battery Used
TCIN: 91745601
UPC: 062243508293
Item Number (DPCI): 086-09-7052
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 20 inches length x 9.7 inches width x 5 inches height
Estimated ship weight: 2.4 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 72 reviews
broad age appeal: 4.8 out of 5
quality: 4.4 out of 5
value: 4.7 out of 5
90% would recommend
10 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
Beautiful new doll!
Very cute doll! Our generation is a fantastic affordable alternative to American Girl, and my 5 year old loves playing with all of her dolls and accessories! This will be a great Christmas present!
5 out of 5 stars
1 November, 2025Verified purchase
(no review title)
Pretty
5 out of 5 stars
Thumbs up graphic, would recommend
26 September, 2025Verified purchase
Beautiful doll
Love the face mold I bought, my favorite mold, wish it was offered in deeper skin tones.
5 out of 5 stars
17 September, 2025Verified purchase
doll
Beautiful Dolls Granddaughter was very happy
1 out of 5 stars
Thumbs up graphic, would recommend
21 August, 2025Verified purchase
Broken doll
The doll came damaged. I didn’t know it till I pulled her out of the box and her head flopped to the side. Once it’s open I didn’t figure I could return it so there’s no resolution for this.
1 reply from Battat Team team - 3 months ago
Hi Collector - We are sorry to hear that your Our Generation Doll Arya isn't what you expected. We want to assure you that even if the doll is out of the packaging, you CAN take it back to Target and ask for an exchange. We want you to enjoy this beautiful 30th Anniversary Collectible doll for years to come! Sincerely, Team Battat
5 out of 5 stars
Thumbs up graphic, would recommend
27 February, 2025Verified purchase
so cute
I think I love this doll more than my daughter does, shes so cute.
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2024Verified purchase
Ayuime
She is a beautiful anniversary doll!! Love the pink dress and the jewelry. Love face sculpt with the brown hair and eyes. Great quality. Highly recommend.
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2024Verified purchase
Gorgeous detail
Absolutely stunning doll.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 October, 2024Verified purchase
Damaged
Beautiful doll. My daughter was very excited to take her out of the package and hug her. She was so happy! However - dolls shoes came damaged. Really disappointed. I couldn’t convince my daughter to allow me to return and repurchase. So now we’re stuck with damaged shoes.
1 reply from Battat Team team - 1 year ago
Hi Jia - We are happy to hear that you and your daughter love the Our Generation Anniversary Doll Arya as much as we do. We are sorry about the shoes, though. If you would like us to follow up with you directly, please go to the Our Generation website and click on "Contact Us" then "Customer Care" and fill out the online form. We want all of our customers - big and small! - to be completely satisfied. Sincerely, Team Battat
5 out of 5 stars
24 September, 2024
originally posted on influenster.com
Beautiful doll
[This review was collected as part of a promotion.] Ayumi is a gorgeous doll. My daughter instantly loved her and so did I. She looks like my daughter with her beautiful brown hair. I love her dress and accessories and she makes a great addition to all her other OG collection. You can find OG dolls at Target. This gorgeous doll was complimentary and we love her.
5 out of 5 stars
15 September, 2024
originally posted on influenster.com
Nice gift for little girl!!!!
[This review was collected as part of a promotion.] My 4 year old daughter was head over heels with this cute little doll! The product was really neat compared to the picture. Every little detail was perfect from her clothes to her shoes, makeup, jewelry.
5 out of 5 stars
15 September, 2024
originally posted on influenster.com
Cute
[This review was collected as part of a promotion.] Such a cute doll. I gave this doll to my niece for her birthday and she loved it. She was so happy and has not stopped playing with her doll. She takes her everywhere she goes.
5 out of 5 stars
8 September, 2024
originally posted on influenster.com
Perfect doll
[This review was collected as part of a promotion.] The perfect doll for any little girl! She’s absolutely beautiful down to every last detail. Her eyes open and close and she has the softest dress. She is a great doll to play with and she is made of high quality materials. Excellent value and great doll!
5 out of 5 stars
Thumbs up graphic, would recommend
7 September, 2024Verified purchase
Beautiful pink gown
This is a very pretty OG doll and an excellent value for the price. Her dress is nice quality and she comes with a bracelet, earrings and headband. She also has a COA to commemorate the 30th anniversary of OG dolls. She looks especially pretty paired with other 18” dolls in pink gowns!
5 out of 5 stars
5 September, 2024
originally posted on influenster.com
Love the play dates
[This review was collected as part of a promotion.] The most adorable dolly in a super nice packaging to the rescue for my little one’s birthday. Super fun to play with and so easy to clean and also sanitize. Adorable size dolly has the beautiful hair and outfit that I even wanted to be a child. A really durable toy that has the best value and the little ones are in love with this pretty princess
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2024Verified purchase
Beautiful Keepsake Doll
Adira is a beautiful keepsake doll, with dark ebony skin. She is even darker than the darkest skin tone Ikuzi doll (also sold at Target) in the second picture. Her beautiful dress is silky, full, and layered. She wears sculpted heels, so does not stand as well as other OG dolls, but can stand with a doll stand or against a wall. I loved the fact that string was used to secure her crown, and dress instead of the plastic tags that I can never totally get out of their heads. However, after you take off the thread, it needs to be secured with something. I used tiny black clips, which match her beautiful cury hair. Be careful undoing the bracelet. I accidentally clipped it trying to get her out the box, so need to restring it on some beading thread. Most doll companies celebrate anniversaries with very expensive keepsakes, but this series of 4 dolls from different ethnicities are offered at the regular specialty doll price. What a gift. I recommend it for children and adult doll collectors.
5 out of 5 stars
31 August, 2024
originally posted on influenster.com
Beautiful
[This review was collected as part of a promotion.] Very beautiful doll. So much details in the outfit, accessories and features. You can tell that it is very well made. It comes in a nice box that is perfect for wrapping or display.
5 out of 5 stars
30 August, 2024
originally posted on influenster.com
Pretty
[This review was collected as part of a promotion.] Pretty doll, comparable to American girl dolls. Nice details. Seems like nice quality. I was not very happy with the shipping, it was not packaged well and the delivery service really beat it up (see photo for damage) but the doll was fine.
5 out of 5 stars
29 August, 2024
originally posted on influenster.com
Looks real
[This review was collected as part of a promotion.] It was so pretty that it made me scared a little bit. My daughter lives it very much. It came in a pretty pink box, and it has a certificate of authenticity inside. I guess it is worth the calue of much compared to its size and it looks sturdy and wont be broken easily.
5 out of 5 stars
28 August, 2024
originally posted on influenster.com
Beautiful doll
[This review was collected as part of a promotion.] The Ayumi special event doll is so big and beautiful. It comes in a cute pink box and the doll is good quality. The doll has beautiful face, wearing a beautiful dress, and her skin is soft. My daughter loves it very much.