Branch Basics Fragrance-Free All Purpose Cleaner - 16 fl oz: Paraben-Free, Sulfate-Free, Phosphate-Free, Phthalate-Free
$4.99 ($0.31/fluid ounce)See 1 deal for this item
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$15 Target GiftCard with $50 household items purchase
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Guests are saying
Guests are thrilled with the versatility and effectiveness of this all-purpose cleaner, which is praised for being non-toxic and fragrance-free. Many appreciate its ability to clean various surfaces, including countertops and baby items, without leaving harmful residues. The product's affordability and eco-friendly packaging are also highlighted positively. However, some guests have expressed concerns about the durability of the spray nozzle and the need for larger sizes. Overall, it is a favorite among families looking for safe cleaning solutions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 366 reviews
cleans effectively: 4.9 out of 5
quality: 4.86 out of 5
scent: 4.93 out of 5
value: 4.82 out of 5
95% would recommend
44 recommendations
5 out of 5 stars
20 June, 2026
originally posted on branchbasics.com
Sturdy spray bottles. I have
Sturdy spray bottles. I have been using Branch Basics for several years and have been impressed with the quality products and customer service.
5 out of 5 stars
18 June, 2026
originally posted on branchbasics.com
Like the size
Like the size
5 out of 5 stars
Thumbs up graphic, would recommend
13 June, 2026Verified purchase
Branch basics cleaner
I have eczema and am allergic to fragrance. This seems to work as well as fantastic without the odor.
5 out of 5 stars
5 June, 2026
originally posted on branchbasics.com
iI have been using Branch
iI have been using Branch Basics for 3 years now and am super please with the products, and I have all of them. As for the cleaning ability of the all purpose solution. WOW! it took out a years old red wine stain on my carpet! thank you for creating this clean and SAFE product!
5 out of 5 stars
2 June, 2026
originally posted on branchbasics.com
I am a Branch Basic
I am a Branch Basic fan. I have been using the concentrate now the last few months. I mix up 3 different bottles for Bathroom, Kitchen and Glass. I love the measurements on the outside and the easy to read description. But I also like the sprayer particularly. It doesn't break or stop working. So I bought 8 of the bottles and extra nozzle sprayers so I can leave bottles in wherever I need them. With Branch Basic concentrate in them. You can't buy good bottle like these at the store for $4.
5 out of 5 stars
Thumbs up graphic, would recommend
1 June, 2026Verified purchase
AMAZING cleaner!
I don’t think I will ever use another cleaner! It truly is ALL PURPOSE! This company is amazing!!! I can’t wait to continue trying their products! I love how safe it is for my family, it doesn’t have a smell like other cleaners that can make you cough or give you headaches! I feel confident using this on my child’s things and around our eating areas! It’s safe and gentle with powerhouse cleaning!
5 out of 5 stars
28 May, 2026Verified purchase
Love Branch Basics - great for the environment
Very excited that Target is carrying Branch Basics. I have been wanting to try this brand and Target made it very affordable
5 out of 5 stars
Thumbs up graphic, would recommend
11 May, 2026Verified purchase
Perfect for mama's peace of mind
Perfect for cleaning my little one’s high chair. Just wish it came in a bigger size!
5 out of 5 stars
5 May, 2026
originally posted on branchbasics.com
Love this product!
Love this product!
5 out of 5 stars
26 April, 2026Verified purchase
(no review title)
Cleans well.
5 out of 5 stars
Thumbs up graphic, would recommend
23 April, 2026Verified purchase
P Hardison
Great safe cleaner!
5 out of 5 stars
16 April, 2026
originally posted on branchbasics.com
I love the quality of
I love the quality of these bottles
5 out of 5 stars
12 April, 2026
originally posted on branchbasics.com
We use the concentrate for
We use the concentrate for our laundry and our hand soap so I wanted to try this and it’s a great alternative to other cleansers for counters and I even used it on a mirror and it works really good. It’s kind of crazy how it can do so many things.
5 out of 5 stars
6 April, 2026
originally posted on branchbasics.com
Amazing loves my hands feeling
Amazing loves my hands feeling clean !
5 out of 5 stars
1 April, 2026Verified purchase
Amazing non toxic cleaner
I love that it’s unscented and does what it’s supposed to
5 out of 5 stars
Thumbs up graphic, would recommend
26 March, 2026Verified purchase
(no review title)
I don’t like using chemically cleaners on a regular basis so I thought I’d try this. So far I’ve only used it on my countertops and I really like it. There is basically zero smell. After wiping and while still wet it has a kind of greasy look but it goes away once dried! I also feel this is priced very fairly for being so clean.
5 out of 5 stars
24 March, 2026Verified purchase
Works well
Works well, and I feel better using this knowing it has no scent or chemicals.
5 out of 5 stars
24 March, 2026
originally posted on branchbasics.com
WE'VE BEEN USING BRANCH BASICS
WE'VE BEEN USING BRANCH BASICS FOR YEARS - GREAT, SAFE PRODUCTS & OWNERS ARE ON TOP OF BUSINESS, LOVE THEM!
5 out of 5 stars
23 March, 2026
originally posted on branchbasics.com
Love this cleaner!
Love this cleaner!
1 out of 5 stars
19 March, 2026Verified purchase
(no review title)
Item delivery was overdue and package and item arrived completely damaged. Luckily Target customer service refunded me promptly.
1 reply from Branch Basics Team team - 3 months ago
Hi Jodi. We're so sorry to hear that your package arrived damaged! We appreciate the feedback and truly hope you'll try the All-Purpose cleaner again another time!