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Branch Basics Fragrance-Free All Purpose Cleaner - 16 fl oz: Paraben-Free, Sulfate-Free, Phosphate-Free, Phthalate-Free - 2 of 4Branch Basics Fragrance-Free All Purpose Cleaner - 16 fl oz: Paraben-Free, Sulfate-Free, Phosphate-Free, Phthalate-Free - 3 of 4Branch Basics Fragrance-Free All Purpose Cleaner - 16 fl oz: Paraben-Free, Sulfate-Free, Phosphate-Free, Phthalate-Free - 4 of 4
Branch Basics Fragrance-Free All Purpose Cleaner - 16 fl oz: Paraben-Free, Sulfate-Free, Phosphate-Free, Phthalate-Free - 1 of 4

Branch Basics Fragrance-Free All Purpose Cleaner - 16 fl oz: Paraben-Free, Sulfate-Free, Phosphate-Free, Phthalate-Free

$4.99 ($0.31/fluid ounce)See 1 deal for this item

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Human-safe
  • Fragrance-free
  • No harmful preservatives, endocrine disruptors or ethoxylated alcohols
  • High-performing plant & mineral-based formula that’s safe for sensitive skin and yet tough on dirt and grime
  • Versatile and powerful, this All-Purpose Cleaner effortlessly removes dirt, grease, and grime from surfaces, dishes, appliances, produce, and more.
  • Sustainable Refill System: Refill this bottle with Branch Basics Concentrate (sold separately) to reduce waste and maintain an eco-friendly cleaning routine.
  • Made Safe Certified and Leaping Bunny Certified

Description

Simplify your cleaning routine with sustainable, human-safe products.
Branch Basics All-Purpose Cleaner is your everyday solution for all messes throughout your home. This ready-to-use cleaner tackles messes on surfaces, cabinets, walls, stovetops, and more with ease. Made with our plant & mineral-based formula, it's tough on dirt and grime yet gentle on sensitive skin—free from harmful chemicals like bleach, ammonia, fragrances, and dyes. Once empty, simply reuse the package by refilling the bottle with Branch Basics Concentrate (sold separately) to keep your cleaning routine sustainable and reduce waste.

Refillable: Packaging and/or product designed with intention of refill to reduce total waste.

Designed with reusable packaging and part of our refillable packaging solutions, this cleaner makes your cleaning routine sustainable and simple.
Scent: Unscented
Health Facts: No Fragrance Added, Phosphate-Free, Sulfate-Free, Phthalate-Free, Paraben-Free
Product Warning: Keep out of reach of children, keep out of reach of animals
Features: Reusable
Product Form: Liquid
Sustainability Claims: Plant-Based, Cruelty-Free
Package Quantity: 1
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning, Removes Dirt, Removes Grease, Cleaner
Recommended Product Application: Cutting Boards, Stove, sink, Dishes, Multipurpose
TCIN: 93319104
UPC: 850064740141
Item Number (DPCI): 003-02-0370
Origin: Made in the USA and Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

purified water, decyl glucoside, coco-glucoside, organic chamomilla recutita (matricaria) flower extract, sodium citrate, sodium bicarbonate, sodium gluconate

Shipping details

Estimated ship dimensions: 8.58 inches length x 3.42 inches width x 2.87 inches height
Estimated ship weight: 1.22 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can bacteria grow in the bottle from adding distilled water with concentration liquid? I read you're not supposed to add water into soaps and that can cause bacteria to grow.

submitted by Koko - 5 months ago
  • A: Great question! Branch Basics is formulated to inhibit microbial growth. Our formulas must pass a rigorous micro organism challenge test plus each batch is tested to ensure it is clean before it is sold. Using distilled water with Branch Basics Concentrate further minimizes the risk of new contaminants getting into the formula when refilling. Once the bottles are filled, the shelf life is 1 year.

    submitted byBranch Basics Team - 5 months ago
    Brand expert

Q: Is it safe on granite?

submitted by MsWelch - 1 year ago
  • A: Hi! Branch Basics can be used on natural stone such as granite. The only caveat would be if you have a sealer that requires a particular pH. The pH of our concentrate is 8.5 +/- 0.5. If you have a concern that requires a particular pH. It's always a good idea to test an inconspicuous area of your granite to see how the product interacts with the surface. It's very rare to hear that a customer has an issue with our formula, but it's always a good idea to test it first.

    submitted byBranch Basics Team - 1 year ago
    Brand expert

Q: What certifications does this cleaner have?

submitted by AI Shopping Assistant - 5 days ago
  • A: It is Made Safe Certified and Leaping Bunny Certified, ensuring safety and cruelty-free standards.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: What surfaces can this cleaner be used on?

submitted by AI Shopping Assistant - 5 days ago
  • A: This cleaner is suitable for multiple surfaces including cabinets, walls, stovetops, and cutting boards.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: What harmful chemicals are excluded from this cleaner?

submitted by AI Shopping Assistant - 5 days ago
  • A: The cleaner is free from bleach, ammonia, fragrances, and dyes, making it safer for use.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: Is the cleaner safe for sensitive skin?

submitted by AI Shopping Assistant - 5 days ago
  • A: Yes, the formula is gentle on sensitive skin and free from harmful chemicals.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: How does the refill system work for this product?

submitted by AI Shopping Assistant - 5 days ago
  • A: You can refill the bottle with Branch Basics Concentrate, which is sold separately, to reduce waste.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: Once you clean the counters with all-purpose cleaner, does it leave a residue that needs to be wiped with water?

submitted by Cindy - 8 days ago
  • A: Hi there. No, there should not be a residue once you spray your counters with the All purpose and wipe! If you do find that your surface has a residue, the All Purpose may be too strong and you can dilute the solution down with water.

    submitted byBranch Basics Team - 8 days ago
    Brand expert

Q: Anyone having an issue with the new spray bottle head? Leaks everywhere!

submitted by Bookcase - 9 days ago
  • A: Hi there. We're so sorry to hear you are having troubles with your spray trigger! I will share your feedback with the team. We would recommend returning or exchanging the bottle at your local Target.

    submitted byBranch Basics Team - 8 days ago
    Brand expert

Q: Is this safe to use in sinks with polished nickel or brass faucets and drains?

submitted by tarjay - 15 days ago
  • A: Hi there. Thanks for your question! Branch Basics should work great on your polished nickel and brass faucets/drains. We always recommend testing it in an inconspicuous spot first to see how the surface reacts to ensure compatibility.

    submitted byBranch Basics Team - 15 days ago
    Brand expert

Additional product information and recommendations

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Guests are saying

Guests are thrilled with the versatility and effectiveness of this all-purpose cleaner, which is praised for being non-toxic and fragrance-free. Many appreciate its ability to clean various surfaces, including countertops and baby items, without leaving harmful residues. The product's affordability and eco-friendly packaging are also highlighted positively. However, some guests have expressed concerns about the durability of the spray nozzle and the need for larger sizes. Overall, it is a favorite among families looking for safe cleaning solutions.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 366 reviews
    cleans effectively: 4.9 out of 5
    quality: 4.86 out of 5
    scent: 4.93 out of 5
    value: 4.82 out of 5
    95% would recommend
    44 recommendations
    5 out of 5 stars
    20 June, 2026
    originally posted on branchbasics.com

    Sturdy spray bottles. I have

    Sturdy spray bottles. I have been using Branch Basics for several years and have been impressed with the quality products and customer service.
    Linda S.
    Did you find this review helpful?
    5 out of 5 stars
    18 June, 2026
    originally posted on branchbasics.com

    Like the size

    Like the size
    Eva R.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 June, 2026Verified purchase

    Branch basics cleaner

    I have eczema and am allergic to fragrance. This seems to work as well as fantastic without the odor.
    Pillow
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    5 June, 2026
    originally posted on branchbasics.com

    iI have been using Branch

    iI have been using Branch Basics for 3 years now and am super please with the products, and I have all of them. As for the cleaning ability of the all purpose solution. WOW! it took out a years old red wine stain on my carpet! thank you for creating this clean and SAFE product!
    Laura P.
    Did you find this review helpful?
    5 out of 5 stars
    2 June, 2026
    originally posted on branchbasics.com

    I am a Branch Basic

    I am a Branch Basic fan. I have been using the concentrate now the last few months. I mix up 3 different bottles for Bathroom, Kitchen and Glass. I love the measurements on the outside and the easy to read description. But I also like the sprayer particularly. It doesn't break or stop working. So I bought 8 of the bottles and extra nozzle sprayers so I can leave bottles in wherever I need them. With Branch Basic concentrate in them. You can't buy good bottle like these at the store for $4.
    Randall M.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 June, 2026Verified purchase

    AMAZING cleaner!

    I don’t think I will ever use another cleaner! It truly is ALL PURPOSE! This company is amazing!!! I can’t wait to continue trying their products! I love how safe it is for my family, it doesn’t have a smell like other cleaners that can make you cough or give you headaches! I feel confident using this on my child’s things and around our eating areas! It’s safe and gentle with powerhouse cleaning!
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    28 May, 2026Verified purchase

    Love Branch Basics - great for the environment

    Very excited that Target is carrying Branch Basics. I have been wanting to try this brand and Target made it very affordable
    Lynn
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 May, 2026Verified purchase

    Perfect for mama's peace of mind

    Perfect for cleaning my little one’s high chair. Just wish it came in a bigger size!
    HoneyB92
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on branchbasics.com

    Love this product!

    Love this product!
    Jackie C.
    Did you find this review helpful?
    5 out of 5 stars
    26 April, 2026Verified purchase

    (no review title)

    Cleans well.
    Tasha
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 April, 2026Verified purchase

    P Hardison

    Great safe cleaner!
    Grandmother
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    16 April, 2026
    originally posted on branchbasics.com

    I love the quality of

    I love the quality of these bottles
    Jessica M.
    Did you find this review helpful?
    5 out of 5 stars
    12 April, 2026
    originally posted on branchbasics.com

    We use the concentrate for

    We use the concentrate for our laundry and our hand soap so I wanted to try this and it’s a great alternative to other cleansers for counters and I even used it on a mirror and it works really good. It’s kind of crazy how it can do so many things.
    Ryan M.
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    6 April, 2026
    originally posted on branchbasics.com

    Amazing loves my hands feeling

    Amazing loves my hands feeling clean !
    samantha s.
    Did you find this review helpful?
    5 out of 5 stars
    1 April, 2026Verified purchase

    Amazing non toxic cleaner

    I love that it’s unscented and does what it’s supposed to
    maria
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 March, 2026Verified purchase

    (no review title)

    I don’t like using chemically cleaners on a regular basis so I thought I’d try this. So far I’ve only used it on my countertops and I really like it. There is basically zero smell. After wiping and while still wet it has a kind of greasy look but it goes away once dried! I also feel this is priced very fairly for being so clean.
    swill
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    24 March, 2026Verified purchase

    Works well

    Works well, and I feel better using this knowing it has no scent or chemicals.
    rewq112
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    24 March, 2026
    originally posted on branchbasics.com

    WE'VE BEEN USING BRANCH BASICS

    WE'VE BEEN USING BRANCH BASICS FOR YEARS - GREAT, SAFE PRODUCTS & OWNERS ARE ON TOP OF BUSINESS, LOVE THEM!
    MARLENE I.
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    23 March, 2026
    originally posted on branchbasics.com

    Love this cleaner!

    Love this cleaner!
    JENNIFER N.
    Did you find this review helpful?
    1 out of 5 stars
    19 March, 2026Verified purchase

    (no review title)

    Item delivery was overdue and package and item arrived completely damaged. Luckily Target customer service refunded me promptly.
    1 reply from Branch Basics Team team - 3 months ago
    Hi Jodi. We're so sorry to hear that your package arrived damaged! We appreciate the feedback and truly hope you'll try the All-Purpose cleaner again another time!
    Jodi
    Did you find this review helpful?

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