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Branch Basics Fragrance-Free All Purpose Cleaner - 16 fl oz: Paraben-Free, Sulfate-Free, Phosphate-Free, Phthalate-Free - 2 of 4Branch Basics Fragrance-Free All Purpose Cleaner - 16 fl oz: Paraben-Free, Sulfate-Free, Phosphate-Free, Phthalate-Free - 3 of 4Branch Basics Fragrance-Free All Purpose Cleaner - 16 fl oz: Paraben-Free, Sulfate-Free, Phosphate-Free, Phthalate-Free - 4 of 4
Branch Basics Fragrance-Free All Purpose Cleaner - 16 fl oz: Paraben-Free, Sulfate-Free, Phosphate-Free, Phthalate-Free - 1 of 4

Branch Basics Fragrance-Free All Purpose Cleaner - 16 fl oz: Paraben-Free, Sulfate-Free, Phosphate-Free, Phthalate-Free

$4.99 ($0.31/fluid ounce)See 1 deal for this item

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Human-safe
  • Fragrance-free
  • No harmful preservatives, endocrine disruptors or ethoxylated alcohols
  • High-performing plant & mineral-based formula that’s safe for sensitive skin and yet tough on dirt and grime
  • Versatile and powerful, this All-Purpose Cleaner effortlessly removes dirt, grease, and grime from surfaces, dishes, appliances, produce, and more.
  • Sustainable Refill System: Refill this bottle with Branch Basics Concentrate (sold separately) to reduce waste and maintain an eco-friendly cleaning routine.
  • Made Safe Certified and Leaping Bunny Certified

Description

Simplify your cleaning routine with sustainable, human-safe products.
Branch Basics All-Purpose Cleaner is your everyday solution for all messes throughout your home. This ready-to-use cleaner tackles messes on surfaces, cabinets, walls, stovetops, and more with ease. Made with our plant & mineral-based formula, it's tough on dirt and grime yet gentle on sensitive skin—free from harmful chemicals like bleach, ammonia, fragrances, and dyes. Once empty, simply reuse the package by refilling the bottle with Branch Basics Concentrate (sold separately) to keep your cleaning routine sustainable and reduce waste.

Refillable: Packaging and/or product designed with intention of refill to reduce total waste.

Designed with reusable packaging and part of our refillable packaging solutions, this cleaner makes your cleaning routine sustainable and simple.
Scent: Unscented
Health Facts: No Fragrance Added, Phosphate-Free, Sulfate-Free, Phthalate-Free, Paraben-Free
Product Warning: Keep out of reach of children, keep out of reach of animals
Features: Reusable
Product Form: Liquid
Sustainability Claims: Biodegradable, Plant-Based, Cruelty-Free
Package Quantity: 1
Recommended Surface Application: Multi-Surface
Product Results: Cleaner
Recommended Product Application: Cutting Boards, Stove, sink, Dishes, Multipurpose
TCIN: 93319104
UPC: 850064740141
Item Number (DPCI): 003-02-0370
Origin: Made in the USA and Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

purified water, decyl glucoside, coco-glucoside, organic chamomilla recutita (matricaria) flower extract, sodium citrate, sodium bicarbonate, sodium gluconate

Shipping details

Estimated ship dimensions: 3.4 inches length x 2.7 inches width x 8.2 inches height
Estimated ship weight: 1.2 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can bacteria grow in the bottle from adding distilled water with concentration liquid? I read you're not supposed to add water into soaps and that can cause bacteria to grow.

submitted by Koko - 3 months ago
  • A: Great question! Branch Basics is formulated to inhibit microbial growth. Our formulas must pass a rigorous micro organism challenge test plus each batch is tested to ensure it is clean before it is sold. Using distilled water with Branch Basics Concentrate further minimizes the risk of new contaminants getting into the formula when refilling. Once the bottles are filled, the shelf life is 1 year.

    submitted byBranch Basics Team - 3 months ago
    Brand expert

Q: Is it safe on granite?

submitted by MsWelch - 1 year ago
  • A: Hi! Branch Basics can be used on natural stone such as granite. The only caveat would be if you have a sealer that requires a particular pH. The pH of our concentrate is 8.5 +/- 0.5. If you have a concern that requires a particular pH. It's always a good idea to test an inconspicuous area of your granite to see how the product interacts with the surface. It's very rare to hear that a customer has an issue with our formula, but it's always a good idea to test it first.

    submitted byBranch Basics Team - 1 year ago
    Brand expert

Q: Can this be used on UNSEALED granite?

submitted by Phoenician - 25 days ago
  • A: Hi there. While it should be okay, we would suggest reaching out to the counter manufacturer to confirm, and be sure to test it in an inconspicuous place first.

    submitted byBranch Basics Team - 24 days ago
    Brand expert

Q: Can you use this as glass cleaner?

submitted by Daniellepo5 - 1 month ago
  • A: Hi there. The All-Purpose Cleaner will be too concentrated for a glass cleaner. It will leave streaks. You could fill a separate spray bottle with distilled water and add a drop of Concentrate to make a solution for glass. It works great!

    submitted byBranch Basics Team - 1 month ago
    Brand expert

Q: Am I supposed to add water or dilute it? The bottle comes full of liquid but then it’s say add concentrate and water. I’m confused!

submitted by Sam S - 2 months ago
  • A: Hi there, Sam. The All-Purpose solution in the bottle is ready to use. The Concentrate and water directions are for when the bottle is empty (used-up) and you are ready to refill it. I hope that helps! Please reach out with any other questions!

    submitted byBranch Basics Team - 2 months ago
    Brand expert

Q: Is it safe to use around pets

submitted by Jamie - 3 months ago
  • A: Hi there, Jamie. Great question! Yes, Branch Basics is safe to use around pets!

    submitted byBranch Basics Team - 2 months ago
    Brand expert

Q: Is there any disinfectant options?

submitted by Hayley - 3 months ago
  • A: Branch Basics is not a disinfectant, but it will remove germs and bacteria from a surface. We recommend pairing Branch Basics with microfiber clothes for removal. If you want to go the extra step and disinfect after cleaning a surface, hydrogen peroxide or vinegar are safe options.

    submitted byBranch Basics Team - 3 months ago
    Brand expert

Q: What type of rag would be best to use with this product? Do I need to wash it after every use?

submitted by Jen - 3 months ago
  • A: Hi there. We suggest using a microfiber cloth to clean with Branch Basics! Once the rag is soiled, it is then recommended to wash it.

    submitted byBranch Basics Team - 3 months ago
    Brand expert

Q: Can I use this on wood floors?

submitted by Sam - 3 months ago
  • A: Hi! Yes, Branch Basics can be used on hardwood flooring or on wood furniture. Ideally, always HEPA vacuum wood floors first or use a mop to remove dust and grime and eliminate potential scratching of the floor when damp mopping. Only very diluted solutions of Branch Basics should be used on sealed wood because a more concentrated solution could break down the finish. Always test it in an inconspicuous area before cleaning entire floor, and minimize use of the solution on wood floor by spraying the solution onto a slightly damp mop to clean the floor. If you want to use the All Purpose Solution, we suggest diluting it down with water before spraying and cleaning your floors. Also, the breakdown for use on wood floors would be: 1 - 2 teaspoons Concentrate per gallon of water (16 cups) ½ - 1 teaspoon Concentrate per ½ gallon of water (8 cups) ¼ - ½ teaspoon Concentrate per ¼ gallon of water (4 cups) ⅛ - ¼ teaspoon Concentrate per ⅛ gallon of water (2 cups)

    submitted byBranch Basics Team - 3 months ago
    Brand expert

Q: Do you have to let this product sit for a certain amount of time before wiping to be effective or can you just spray and wipe?

submitted by Scrunchy in Cali - 3 months ago
  • A: Hi there. Great question! You can just spray and wipe. If you are cleaning a stubborn stain or grime, you can let it sit for a few minutes to dwell then wipe!

    submitted byBranch Basics Team - 3 months ago
    Brand expert

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I don’t like using chemically cleaners on a regular basis so I thought I’d try this. So far I’ve only used it on my countertops and I really like it. There is basically zero smell. After wiping and while still wet it has a kind of greasy look but it goes away once dried! I also feel this is priced very fairly for being so clean.
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(no review title)

Item delivery was overdue and package and item arrived completely damaged. Luckily Target customer service refunded me promptly.
1 reply from Branch Basics Team team - 2 months ago
Hi Jodi. We're so sorry to hear that your package arrived damaged! We appreciate the feedback and truly hope you'll try the All-Purpose cleaner again another time!
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[This review was collected as part of a promotion.] Our absolute favorite cleaner!!
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Nozzle breaks, makes it pointless

Nozzle breaks too easily. I’ve had two nozzles break. Since you’re meant to reuse & refill this bottle multiple times, it just doesn’t make sense. Needs to be of better quality.
1 reply from Branch Basics Team team - 2 months ago
We're so sorry to hear your troubles with the spray triggers! We have shared your experience and feedback with the team. If you would like further assistance, please reach out to the Branch Basics Customer Support team. Thank you for using Branch Basics!
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Great product, cheap packaging

This is a great nontoxic option, but they downgraded their packaging which is a HUGE bummer. Their old nozzle was super sturdy, and I noticed with my last order, they changed it to a nozzle that literally feels like it’s going to fall apart in your hand. It’s such a bummer when companies do this to cut costs. Returned immediately. Luckily I have 3 of the old nozzles so I’ll continue to refill with the concentrate, but the packaging change will prevent me from buying any new bottles of this product in the future. As of now, the photos they have on the product listing are of the OLD packaging, not the new. Easy fix - just buy the concentrate and fill your own bottles.
1 reply from Branch Basics Team team - 2 months ago
We're sorry to hear that you do not like the spray trigger on the bottle you purchased. Thanks for the feedback and thank you for using Branch Basics!
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