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Pets Alive Mermaid Alive Magic Swimming Mermaid - Sea Star - 2 of 4Pets Alive Mermaid Alive Magic Swimming Mermaid - Sea Star - 3 of 4Pets Alive Mermaid Alive Magic Swimming Mermaid - Sea Star - 4 of 4
Pets Alive Mermaid Alive Magic Swimming Mermaid - Sea Star - 1 of 4

Pets Alive Mermaid Alive Magic Swimming Mermaid - Sea Star

In Stock

WARNING: choking hazard - small parts. Not for children under 3 yrs.
Eligible for registries and wish lists

About this item

Highlights

  • SWIMS LIKE A REAL MERMAID: Watch as she comes to life and swims on her own, just like a real mermaid, for magical water play fun.
  • WATER ACTIVATED FOR YOU CHILD OR TODDLER AGES 3+: Simply place the doll in water to trigger realistic swimming motion. No buttons or switches needed.
  • DETAILED & COLORFUL DESIGN: Beautifully crafted with intricate features and realistic styling from fin to face, perfect for imaginative play.
  • 4 TO COLLECT: Discover 4 colorful mermaid dolls, each with a unique tail and personality - perfect for play, gifting, and collecting.
  • BATTERY INCLUDED: Comes ready to swim - just unwrap and dive into play!

Description

Make a splash with the Pets Alive Magic Swimming Mermaid by ZURU – the water-activated mermaid doll that swims like magic! Simply place her in water and watch her come alive with lifelike swimming motion. With moving parts and interactive water play, she’s perfect for bath time, poolside fun, or water table adventures.

Each mermaid features a beautifully detailed design and colorful tail, bringing vibrant personality to every underwater story. With 4 unique mermaids to collect, kids will love discovering which character they get next. This robotic toy inspires imaginative play, encourages storytelling, and adds a touch of fantasy to water playtime.

Lightweight and easy for little hands to use, it’s ideal for children and toddlers ages 3+. Dive into magical fun and collect them all!
Dimensions (Overall): 5.51 Inches (H) x 2.76 Inches (W) x 2.76 Inches (D)
Weight: .19 Pounds
Suggested Age: 3 Years and Up
Number of Figures: 1
Doll Theme: Fantasy
Articulation (posable joints): 1 Point of Articulation
CPSC Choking Hazard Warnings: Choking_hazard_small_parts
Material: Plastic
Battery: 2 LR44, Required, Installed
TCIN: 94743184
UPC: 193052093301
Item Number (DPCI): 086-08-3208
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.71 inches length x 2.91 inches width x 6.35 inches height
Estimated ship weight: 0.23 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

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1 out of 5 stars with 1 ratings
1.4 out of 5 stars with 5 reviews
broad age appeal: 3 out of 5
quality: 1.25 out of 5
value: 1.25 out of 5
0% would recommend
5 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
23 February, 2026

Not worth it

We bought two. First time I thought maybe just got a dud, but the second one also doesn’t swim/move around in the water. The tail flicks some but not enough to make the mermaid move. Disappointed.
1 reply from ZURU team - 25 days ago
Hi Becca, Thank you for sharing your feedback, and we're sorry to hear about your experience with the Pets Alive Mermaid Alive Magic Swimming Mermaid – Sea Star. This is definitely not the experience we want for our customers. You’re also welcome to reach out to our team directly through our contact page so we can look into this further: https://zurutoys.com/contact We appreciate you taking the time to share your experience.
Becca
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
14 February, 2026

(no review title)

Only worked for less than 12 hours. 3 1/2 year old was very sad. We even tried replacing the batteries, which was super hard to do. With no luck.
1 day toy
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
9 February, 2026

does not work

Very sadly it didn't work straight out of the box, needless to say that cause lots of tears
1 reply from ZURU team - 25 days ago
Hi, We’re really sorry to hear that the Pets Alive Mermaid Alive Magic Swimming Mermaid - Sea Star didn’t work straight out of the box. That’s certainly not the experience we want for you, and we understand how disappointing that must have been. Our team would love to help make this right. Please reach out to us through our support page here: https://zurutoys.com/contact
VPM
broad age appeal: 4 out of 5
quality: 2 out of 5
value: 2 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
6 February, 2026

Doesn't Work

Batteries were in and followed the directions. It simply never worked and is so cheaply made. It does not swim. Not worth $8. Not even worth $2.
Sara
broad age appeal: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
29 January, 2026

The head broke off immediately

The head broke off while I was getting it out of the plastic. I wasn't even touching the head, I was pulling up the body and the head bent downwards instantly breaking off. There's no way it would have lasted even 5 minutes with my 4 year old.
Acl
broad age appeal: 4 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

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