Breyers Original Ice Cream Natural Vanilla - 48oz
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Guests are saying
Breyers natural vanilla ice cream has long been a favorite for its creamy texture and simple ingredients. Many guests appreciate its classic flavor, which pairs well with desserts or can be enjoyed on its own. However, some guests have expressed disappointment over recent changes to the recipe, noting a decline in flavor and texture. Despite these concerns, the ice cream remains a popular choice for those seeking a reliable and delicious treat.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1550 reviews
quality: 3.2 out of 5
taste: 3.31 out of 5
value: 3.06 out of 5
57% would recommend
57 recommendations
5 out of 5 stars
15 May, 2026Verified purchase
(no review title)
great ice cream
5 out of 5 stars
13 May, 2026
originally posted on influenster.com

Delicious and Made with 100% ingredients and is g
Breyers Natural Vanilla ice cream is made with 100% milk, cream and vanilla beans and is gluten free. The taste is mild and not over powering. The texture is light and airy and isn’t dense like other ice cream meaning that it melts quicker. It’s absolutely delicious.
1 out of 5 stars
10 May, 2026Verified purchase
(no review title)
I think it wgot melted and refrozen again. Inside ice cream was almost half the size
1 reply from BreyersExpert team - 7 days ago
Hi, we are disappointed to hear that our Breyers ice cream didn't meet your expectations. We’re committed to delivering high quality experiences, and your input is valuable to us. We would like to request you to connect with our Consumer Services team at unileverconsumercare.usa@unilever.com with your contact details and the ref ID: 54870967 and we will be glad to assist you further with your concern.
5 out of 5 stars
8 May, 2026
originally posted on influenster.com

Best vanilla ice cream
Breyers vanilla ice cream is the best vanilla ice cream among all. The aroma and aroma notes are perfect. Sometimes, I use it to make dessert which is very helpful.
5 out of 5 stars
25 April, 2026Verified purchase
(no review title)
The best store brand ice cream. All natural
4 out of 5 stars
21 April, 2026
originally posted on breyers.com
Where’s the vanilla?
I have been enjoying Bryers ice cream, especially vanilla and chocolate since I was a kid in Philadelphia. I am now 83 years old and I buy vanilla and chocolate every week. Seems like something has changed recently, like there is less vanilla flavor. Please return the vanilla ice cream to its original recipe and I will give it a five.
2 out of 5 stars
Thumbs down graphic, would not recommend
21 April, 2026Verified purchase
be aware
watch 3 times something was backorder or out of stock and I thought they like most shippers would use a pick sheet invoice then adjust the final total. they dont . check you final order.
1 reply from BreyersExpert team - 20 days ago
Hi Michael, we are so sorry to learn about your experience with your recent purchase of Breyers Original Ice Cream Natural Vanilla from Target. This is not the kind of experience, we want you to have. We recommend reaching out to Target's Customer Service Team directly, they'll be best equipped to assist you and make things right.
5 out of 5 stars
9 April, 2026Verified purchase
It's BREYERS
It's Breyer's with barely any extra additives in it. It is the only brand I buy. Sometimes I buy at ShopRite if they have a deal...
1 out of 5 stars
8 April, 2026
originally posted on breyers.com
No real Vanilla in sight
When I was a kid Breyers was my family’s go to ice cream choice but now the ingredients are horrible. They are too cheap to even use real vanilla. I pay for more ice cream that has real ingredients and not “Natural Flavors.” Breyer’s used to be a great brand with real ingredients. I haven’t bought this brand in a decade and won’t until their ingredients go back to what they used to be.
5 out of 5 stars
Thumbs up graphic, would recommend
8 April, 2026Verified purchase
(no review title)
This is one of my absolute favorite ice cream brands. 🤤😋 The only thing I hate about it is that this ice cream used to come in half a gallon. Now it's like a quart and the price is still the same. I wish you would change it back!
5 out of 5 stars
8 April, 2026
originally posted on influenster.com

Best Vanilla Ice-cream
Breyers Vanilla Ice-cream has ingredients and appearance with the storage ability in the packaging is on point ! You never have to worry about the safety of this company like you do all the others!
5 out of 5 stars
4 April, 2026
originally posted on influenster.com

It’s an ice cream with a very good vanilla flavor
I loved Natural Vanilla, it’s an ice cream that has a very natural and soft flavor, it’s not too sweet and feels good quality. The texture feels creamy and is very easy to serve, it is perfect for a good dessert. The packaging is plastic and keeps the freshness very well. It’s a very good option if you’re looking for a classic and delicious ice cream
3 out of 5 stars
29 March, 2026
originally posted on breyers.com
Breyers Natural Vanilla Bean????????
I recently purchased my all time favorite Breyers Natural Vanilla at Safeway grocery store in Hermiston, Oregon. When I got home I opened the carton and tasted it, I immediately noticed it didn’t taste like the Natural Vanilla Bean I’ve always been used to. I was very disappointed. I’m wondering if you have changed the recipe? I don’t care for any of your other vanilla flavors only Natural Vanilla Bean. Please let me know if you have changed your recipe and if so please go back to the original recipe.
1 reply from Breyers Consumer Services team - 2 months ago
Hi Rhondasue, thank you for sharing your feedback. We're sorry to hear that your Natural Vanilla didn’t taste like the Breyers flavor you’ve always loved. We understand how disappointing that must be, especially since it’s your all‑time favorite and the only vanilla you enjoy. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54518044), so we can address your concerns promptly.
5 out of 5 stars
19 March, 2026
originally posted on influenster.com

Best vanilla ice cream!!
This ice cream is my family’s favorite vanilla ice cream! The ingredients are limited and make me confident it is a healthier choice. You are able to smell the vanilla flavor as soon as you open the ice cream package. The texture is creamy and delicious. The size of the package makes it easy to store in the freezer as well. This ice cream is great all around! I definitely recommend!!
1 out of 5 stars
12 March, 2026
originally posted on breyers.com
Nasty
This is horrible. Tara Gum wasn’t in the ice cream ingredients 15yrs ago. Idc what is said, this isn’t the same breyers because back then the label said “all natural” with milk, cream, sugar, vanilla. stop cutting cost & bring back real, simple ingredients smh
1 reply from SheaMoisture Consumer Services team - 24 days ago
Hi Ice cream fan56, we’re sorry for your disappointment. We understand how frustrating it is when a product you’ve trusted for years doesn’t feel the same, especially when you remember a simpler ingredient list. Changes in ingredients or labeling over time can impact taste and texture, and we hear your concerns about that. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54347291), so we can address your concerns promptly.
5 out of 5 stars
8 March, 2026
originally posted on breyers.com
Best Breyers ice cream flavor, with one exception
Love the simple ingredients. It would be GREAT if you could remove the Tara Gum and NOT include any Gum stabilizers in the Natural Vanilla product. Breyer's Natural Vanilla was fantastic 20 years ago before the gum was added. It is still better than many other vanilla ice cream products on the market, but not the best like it used to be. Am giving 5 stars, since the Breyers Natural Vanilla is better than all other current Breyers brand products at this time... Please remove gums/stabilizers and you will have a spectacular product again, like not too many years ago ...
1 reply from Breyers Consumer Services team - 21 days ago
Hi there, thank you for sharing your feedback. We're sorry to hear this version didn’t quite live up to the product you loved years ago. We completely understand how disappointing it is when a trusted favorite changes, especially when ingredients like gums affect texture and enjoyment. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54308523), so we can address your concerns promptly.
1 out of 5 stars
22 February, 2026
originally posted on breyers.com
No longer Natural
Tara gum? I hope whomever signed off in this decision loses their golden parachute and has to work at a Baskin-Robbins to pay debts.
1 out of 5 stars
20 February, 2026
originally posted on breyers.com
Changed recipe and not a fan
What happened to the original recipe that only had milk cream vanilla and sugar? I am not a fan of the reformulation. Why the addition of gums?
1 out of 5 stars
Thumbs down graphic, would not recommend
15 February, 2026Verified purchase
New "look", horrible taste!
I've been eating Breyers Natural Vanilla for a long time because it tasted so fresh and natural. This week I got one of the new "look" cartons. It tastes horrible! I tasted the chemicals in the first bite. No more Breyers.
1 out of 5 stars
13 February, 2026
originally posted on breyers.com
No Respect
I stopped buying your brand when you started adding gum to the recipe. It’s obvious you don’t respect your customers. Yes, we read labels.