A Guide to Open Innovation and Crowdsourcing - by Paul Sloane (Paperback)

About the Book

"Open innovation" refers to the practice of developing business ideas not in isolation but in collaboration with customers, academia, or other firms. "Crowdsourcing" refers to the practice of outsourcing tasks to a large group of people through an open call. Both are of wide interest among business strategists and managers.

Book Synopsis

Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind.

Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid.

With corporate case studies and best practice advice, A Guide to Open Innovation and Crowd Sourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way.

Review Quotes

"If your company is thinking about venturing into the brave new world of open innovation, this book ought to be on your must-read list. You'll gain some important insights into where to start, things you need to consider and what to watch out for."-- "Innovation Weblog"

"Paul Sloane has done an excellent editing job. The twenty five chapters are each authored by different figures from the OI world. These include consultants, senior figures from industry and academics. A good number of them are prolific contributors to the innovation blogosphere. Their knowledge and experience covers OI in a broad range of industries and sectors."-- "Anatello e-newsletter"

About the Author

The Editor, Paul Sloane is an experienced speaker, course leader and facilitator. He is a recognised authority on innovation and creative speaking and he speaks and gives workshops on these subjects to leading corporations around the world. He is the bestselling author of How to Be a Brilliant Thinker, The Leader's Guide to Lateral Thinking Skills and The Innovative Leader, also published by Kogan Pag