Advertising and Consumer Psychology - by Unknown (Hardcover)

About the Book

The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; how consumers' evaluations of advertisements affects their attitudes toward the product; what the role of self is in consumers' responses to advertising; and the meanings consumers derive from advertising.

Book Synopsis

The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; how consumers' evaluations of advertisements affects their attitudes toward the product; what the role of self is in consumers' responses to advertising; and the meanings consumers derive from advertising.

Review Quotes

?Olson's book consists of 356 pages of short, alphabetically arranged cross-indexed entries about the 1920s, most between a quarter and a half page long. They include names of people, legislative acts, treaties, social movements, organizations, ideas, and social and political events. The entries are broad in scope and well written, and Olson quickly communicates the historical importance of his topics. There are a general bibliography, one or two citations after each entry, a chronology of the 1920s, and an index. . .this dictionary includes some of the lesser-known figures of the 1920s and much valuable information about popular culture. . .?-Choice

"Olson's book consists of 356 pages of short, alphabetically arranged cross-indexed entries about the 1920s, most between a quarter and a half page long. They include names of people, legislative acts, treaties, social movements, organizations, ideas, and social and political events. The entries are broad in scope and well written, and Olson quickly communicates the historical importance of his topics. There are a general bibliography, one or two citations after each entry, a chronology of the 1920s, and an index. . .this dictionary includes some of the lesser-known figures of the 1920s and much valuable information about popular culture. . ."-Choice

About the Author

son /f Jerry /r ed.

tis /f Keith /r ed.