$5.63 sale price when purchased online
$6.97 list price
Target Online store #3991
About this item
Highlights
- This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
- Author(s): Claude Hopkins
- 88 Pages
- Business + Money Management, Advertising & Promotion
Description
Book Synopsis
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good BusinessDimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .21 Inches (D)
Weight: .31 Pounds
Suggested Age: 22 Years and Up
Sub-Genre: Advertising & Promotion
Genre: Business + Money Management
Number of Pages: 88
Publisher: Merchant Books
Format: Paperback
Author: Claude Hopkins
Language: English
Street Date: February 12, 2014
TCIN: 89111123
UPC: 9781603866361
Item Number (DPCI): 247-07-2634
Origin: Made in the USA or Imported
Shipping details
Estimated ship dimensions: 0.21 inches length x 6 inches width x 9 inches height
Estimated ship weight: 0.31 pounds
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