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Advertising and Democracy in the Mass Age - by Terence H Qualter (Hardcover)
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About this item
Highlights
- This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy.
- Author(s): Terence H Qualter
- 195 Pages
- Business + Money Management, Advertising & Promotion
Description
Book Synopsis
This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.Dimensions (Overall): 8.5 Inches (H) x 5.5 Inches (W) x .63 Inches (D)
Weight: .91 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 195
Genre: Business + Money Management
Sub-Genre: Advertising & Promotion
Publisher: Palgrave MacMillan
Format: Hardcover
Author: Terence H Qualter
Language: English
Street Date: October 10, 1991
TCIN: 1006475613
UPC: 9780333488706
Item Number (DPCI): 247-31-7998
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.63 inches length x 5.5 inches width x 8.5 inches height
Estimated ship weight: 0.91 pounds
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