All You Need to Know about Public Relations - by Adrian Wheeler (Paperback)

About the Book

Written by industry veteran Adrian Wheeler, this guide dispels common misconceptions and provides a comprehensive introduction for career starters in this exciting profession. His insights will help you flourish.

Book Synopsis

Dive into the world of Public Relations with All You Need To Know About Public Relations: An Entrant's Guide to the PR and Communications Industry. Written by industry veteran Adrian Wheeler, this guide dispels common misconceptions and provides a comprehensive introduction for career starters in this exciting profession.

Discover the key skills for success:
- Interpersonal Skills: Build and maintain strong relationships
- Creativity and Imagination: Innovate and think outside the box
- Empathy: Understand and connect with your target audience
- Resilience: Thrive under pressure
- Persuasion: Craft compelling arguments

Master practical skills critical for PR professionals:
- Writing: Excel in creating engaging content.
- Visualisation: Envision and describe events in a compelling manner
- Analytical Ability: Distil key facts and present them effectively.
- Organisational Skills: Stay prepared and responsive in a fast-paced environment.

This indispensable guide equips those interested in pursuing a career in the PR and Communications industry with the knowledge and skills needed to excel in such dynamic environments. Whether you're new to the field or looking to refine your expertise, Adrian Wheeler's insights will help you flourish.

About the Author

Adrian Wheeler worked as a reporter on a South-East London weekly, then joined a city and financial PR firm as a trainee. He set up Sterling Public Relations, a general practice agency, which after ten years was acquired by Grey Advertising. He then worked for Grey as UK CEO and EMEA chairman for 15 years, setting up a network of GCI offices in 28 countries. Adrian was chairman of the CIPR's Professional Practices Committee for five years and chairman of the PRCA in 1999-2001. In 2010 he received the Sir Stephen Tallents Medal for services to public relations. Adrian now works as a non-executive, consultant and trainer.