An Alternative Globalization - (Youth in a Globalizing World) (Hardcover)

About the Book

This volume explores the wave of pop culture produced in Japan, South Korea, and China. It analyzes its worldwide success by questioning the concept of soft power, examines how intermediaries promote it, and investigates how it is received by global generations

Book Synopsis

What do "The Way of the Dragon" (1972), "Mario Bros" (1983), "The Great Wall" (2016), and "Squid Game" (2021) have in common? These are the titles of cultural goods from East Asia. Following Hong Kong martial arts films and Japanese cultural products, South Korean pop culture is making its mark, while Chinese investment in digital industries is becoming massive. This volume plunges the reader into the discovery of this alternative pop culture by analyzing its historical dynamics, questioning the soft power associated with its success, examining the strategies put in place by intermediaries to favor it, and investigate its reception among global generations.