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About the Book"Building anti-racist companies by design creates great places to work for all. Business leaders who are ready to take a bold stance to make the world better for their employees, consumers, and community: read this book. This book is not apolitical. This book is explicitly anti-racist. This book takes the stance that Black Lives Matter, LGBTQIA rights are human rights, people of all abilities deserve respect and access, and people of all genders have the right to sovereignty over their identities. This book acknowledges that capitalism is built on a foundation of systemic racism. Business leaders, you hold an important position in the power structure, and you have the unique ability to reach thousands of employees and millions of consumers with your leadership. It's time for you to build a truly diverse, equitable, and inclusive work environment. This book is the comprehensive plan for leaders who are ready to get serious about diversity, equity, and inclusion (DEI) and creating an anti-racist company culture. Transformational leader James D. White has gained a deep understanding of how to operationalize and integrate DEI agendas as a leader with 30 years of experience at large companies. and as his lived experience as a Black man at that highest levels of corporate America. Most recently he was CEO and Chairman of the global smoothie chain Jamba Juice, where he led a remarkable turnaround to make it a model of strong performance built on a foundation of a deeply diverse, anti-racist culture. And he draws on the experiences of other leaders on the vanguard of DEI. Practical lessons and real-world examples of techniques used by best practitioners will empower leaders who are asking themselves at this urgent moment what so many have asked White: What can I do? Read this book"--
Building anti-racist companies by design creates great places to work for all.
Business leaders ready to take a bold stance to make the world better for employees, for consumers, and for the greater community: Read this book.
As leaders, you have the unique ability to reach thousands of employees and millions of consumers. It's time for you to build a truly diverse, equitable, and inclusive work environment and, by extension, a more just society.
This book provides a comprehensive plan for leaders who are ready to get serious about diversity, equity, and inclusion (DEI) and to create an anti-racist company culture.
As a Black man at the highest levels of corporate America for over thirty years, James D. White has built a deep understanding of how to operationalize and integrate DEI agendas. As CEO and Chairman of the global smoothie chain Jamba Juice, he led a remarkable turnaround to make the company a model of strong performance built on a foundation of a diverse, anti-racist culture. He also draws on the experiences of other leaders at the vanguard of DEI. White writes with his daughter, Krista White, who brings to this book the heart and sensibilities of a younger generation devoted to equity and inclusion and intent on justice.
Practical lessons and real-world examples of techniques used by seasoned experts will empower leaders who, at this urgent moment, are asking themselves what so many have asked James White: What can I do?
You can start by reading this book.
"It is a great book for C-suite administrators at any organization in need of DEI change initiatives. The authors eloquently remind us that anti-racism is a matter of right and wrong, and they encourage us to have those courageous conversations." -- School Administrator (AASA, American Association of School Administrators)
Advance Praise for Anti-Racist Leadership:
"Embracing each person's unique heritage, celebrating diversity, and ensuring inclusivity inspires us to be better teammates, leaders, parents, and friends. James White has been an invaluable resource here at Honest, and we're lucky to have his support and guidance as we continue to foster a truly equitable environment." -- Jessica Alba, founder and Chief Creative Officer, the Honest Company
"What a refreshing read! When a CEO tells you (in print) that he has never been promoted based on his potential, and when his millennial daughter is partnering with her dad in real time in the real world, you have a tool that touches every part of your personal and professional life. Anti-Racist Leadership gives you the steps to get started and be successful in your endeavors in our next normal." -- Jim Donald, Cochair and former CEO, Albertsons; former CEO, Starbucks
"CEOs, please don't delegate the reading of this book. If you do, your organization will stay the same and you'll be saying 'We have a long way to go.' If you read it and follow White's detailed blueprint, you'll be able to say 'Look how far we've come.'" -- Michael C. Bush, CEO, Great Place to Work
"The book is indeed provocative, but that's precisely what's needed as we look to advance the biggest growth opportunity in a generation. The counsel White provides in this book draws on his lived experiences. He offers comprehensive advice for corporate executives looking to get serious about creating an equitable and anti-racist company culture." -- Daryl Brewster, CEO, Chief Executives for Corporate Purpose (CECP)
"Anti-Racist Leadership is a powerful and thought-provoking read for every leader who cares about company culture and inclusive leadership. It's necessary reading for every business leader in America today." -- Ron Shaich, founder, former Chairman, and CEO, Panera Bread
"All leaders need this book. James White's executive skills and integrity have always stood out, and Anti-Racist Leadership is the first practical guide written by someone who has lived both the experience of feeling racism and the experience of removing it. There is so much to do, and this is a marvelous addition to the lexicon on DEI for everyone." -- Bracken P. Darrell, President and CEO, Logitech International
About the Author
James D. White is a transformational leader with more than thirty years' experience as a CEO, operating executive, and board member in the consumer products, retail, and restaurant industries.
As Chair, President, and CEO of Jamba Juice (2008-2016), he transformed the company's DEI practices, resulting in a 500 percent increase in the company's market cap. He has held senior executive positions at Safeway, Gillette, and Nestlé Purina and served on more than fifteen public and private boards. White currently chairs the board of the Honest Company, which recently held its IPO, and is Executive Chair of the startup Air Protein. In 2020 he launched Culture Design Lab to coach, train, and lead CEOs, boards, Chief People Officers, and Chief Diversity Officers on putting his DEI playbook into practice.
White and his work are regularly featured in such media outlets as Harvard Business Review, The Mentor, Shark Tank, the Wall Street Journal, the San Francisco Chronicle, Savoy Magazine, and Black Enterprise.
You can find James D. White at linkedin.com/in/james-d-white-086ab2153