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Aqua Velva Ice Blue 7 oz - image 1 of 3
Aqua Velva Ice Blue 7 oz - image 2 of 3
Aqua Velva Ice Blue 7 oz - image 3 of 3
Aqua Velva Ice Blue 7 oz - image 1 of 3
$4.24 sale price when purchased online
$4.99 list price

About this item

Highlights

  • Aqua Velva, known as America's first after shave, has been helping soothe, cool and refresh men's skin since 1917
  • Cooling sensation refreshes skin
  • Classic American Fragrance
  • Firms & Tones
  • Completes a clean shave

Description

After Shave for a Soothing Experience With Aqua Velva Classic Ice Blue Cooling After Shave, experience the coolness and freshness of icy blue. Containing the classic American fragrance, this after shave lotion is a favored product for men on the go. It keeps you fragrant all day long and comes in a classic, shatter proof bottle. This after shave lotion also firms and tones masculine skin. So, get ready to impress with this after shave. Aqua Velva gives you a fresh feel and the fragrance makes you cool and confident to begin a new day. Aqua Velva, known as America's first after shave, has been helping soothe, cool and refresh a man's skin since 1917. Handed down through generations, Aqua Velva is part of the longstanding ritual of a father teaching his son about the ritual of shaving. You Won't Find: Harsh chemicals and artificial fragrances Made in the USA Get Started: Apply a little on the shaved areas of the face and rub in mildly.
Scent: Unscented
Health Facts: Aluminum-Free, Paraben-Free
Product Warning: Flammable
Product Form: Liquid
Includes: Aftershave
Package Quantity: 1
Recommended Skin Type: Normal
Net weight: 7 fl oz (US)
TCIN: 11017636
UPC: 011509211613
Item Number (DPCI): 049-06-0232
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

sd alcohol 40-b, water, glycerin, fragrance, menthol, benzophenone-1, ext violet 2, blue 1 (rd-005184)

Shipping details

Estimated ship dimensions: 5.47 inches length x 3.53 inches width x 1.21 inches height
Estimated ship weight: 0.57 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Hawaii, Northern Mariana Islands, United States Minor Outlying Islands, Puerto Rico (see also separate entry under PR), American Samoa (see also separate entry under AS), Alaska, APO/FPO, Guam (see also separate entry under GU), Virgin Islands, U.S.

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.6 out of 5 stars with 218 reviews
87% would recommend
16 recommendations
value: 4.3 out of 5
quality: 4.69 out of 5

Weak substitute

2 out of 5 stars
Thumbs down graphic, would not recommend
Smells Fantastic - 2 months ago, Verified purchaser
Doesn't have that "stinging effect" of traditional aftershave. Feels more like blue water than any active ingredients. Also, no lasting smell that reminds you it was applied in the first place.
quality: 2 out of 5
value: 2 out of 5
Did you find this review helpful?

After shave

5 out of 5 stars
Thumbs up graphic, would recommend
Aqua velva - 11 months ago, Verified purchaser
I like it when they have it in stock.
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

I Love Target!

5 out of 5 stars
Thumbs up graphic, would recommend
I Am CDAWG - 11 months ago, Verified purchaser
The price and smell are terrific. It tones exceptionally and has me nostalgic for my Dad and Pop!
quality: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

Classic scent

5 out of 5 stars
Super Disappointed - 1 year ago, Verified purchaser
NOTHING comes close to this CLASSIC scent... AWESOME.... wish they kept that GLASS bottle instead of the plastic replacement...
3 guests found this review helpful. Did you?

Must for first timers

5 out of 5 stars
Thumbs up graphic, would recommend
Prudhvi - 1 year ago, Verified purchaser
Good and useful for first timers
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

What real men wore-old school.

5 out of 5 stars
JD - 2 years ago, Verified purchaser
My grandfather was an Aqua Velva man. Now that I'm an old man, I find Aqua Velva Classic Ice Blue to be an honest, light and unpretentious scent. Will this blue after shave impress your millionaire friends? Probably not; but if you have millionaire friends you're probably wearing some over-priced, fashionably hip, flavor of the month type cologne. This is the original.
value: 5 out of 5
quality: 5 out of 5
13 guests found this review helpful. Did you?

Best aftershave .

5 out of 5 stars
Thumbs up graphic, would recommend
Mahakarn - 3 years ago, Verified purchaser
There is something right about an aftershave that has been around for 100 years. I have been using it for 10 and have no complaints.
quality: 5 out of 5
value: 5 out of 5
6 guests found this review helpful. Did you?

Great value

5 out of 5 stars
Thumbs up graphic, would recommend
Dailyshaver - 3 years ago, Verified purchaser
Great aftershave and gentle on all skin types. The price is best around!
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

(no review title)

5 out of 5 stars
Thumbs up graphic, would recommend
Jim Bob H - 4 years ago
Have always liked this after shave product.
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

(no review title)

5 out of 5 stars
- 4 years ago
I actually bought this item to bait a gopher trap. Works great for that.
14 guests found this review helpful. Did you?

Great

5 out of 5 stars
Thumbs up graphic, would recommend
SanSabaSongbird - 4 years ago
Classic after shave, classic scent. Leaves you nice and refreshed feeling.
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

not so strong anymore

2 out of 5 stars
Thumbs down graphic, would not recommend
pickle rick - 6 years ago, Verified purchaser
Felt to me it was a watered down version of what I used to buy, same thing happened to brut, shame.
6 guests found this review helpful. Did you?

I wasn't convinced at first...

4 out of 5 stars
Thumbs up graphic, would recommend
Jez - 7 years ago
I'm in my late 30s and have gotten into wet shaving as a hobby. I love the nostalgia and ritual of it, and of course am researching (like a true nerd) all the old school shaving products. Never thought of Aqua Velva as anything other than a cheap aftershave, but have recently been intrigued by its history as America's first aftershave and all the buzz about the scent. So, I walked into my local Target, opened the cap and gave it a whiff, then put it back on the shelf and left. My first impression was that it smells like a balding man working behind the counter at a bowling alley. But I kept sniffing it every time I shopped at Target, and actually started liking it. It has a talc, leather, menthol scent that initially I didn't care for, but now it smells more complex to me. I don't smell the purported bergamot and lavender, but I'm sure they're folded into the talc. P.S. Target has the best price around on this!
quality: 4 out of 5
9 guests found this review helpful. Did you?

Good, cheep and a lot of it.

5 out of 5 stars
Thumbs up graphic, would recommend
James - 7 years ago
Good smell, strong smell of menthol, give a cooling burn when put on after shaving and the 7 ounces will last a long time and is a lot for the cheep price. I notice the smell for fifteen minutes and then it goes away, but my sister and mom say they can smell it hours after I put it on.
quality: 5 out of 5
2 guests found this review helpful. Did you?

(no review title)

5 out of 5 stars
Thumbs up graphic, would recommend
edd - 7 years ago, Verified purchaser
great buy for a great after shave
quality: 5 out of 5
Did you find this review helpful?

Great after shave

5 out of 5 stars
Thumbs up graphic, would recommend
Buddy - 7 years ago
This is some really good stuff and at a price everyone should appreciate , I wanted to order more than 1, but they only had 1 left, so I will be ordering again.
quality: 5 out of 5
2 guests found this review helpful. Did you?

Classic

4 out of 5 stars
Thumbs up graphic, would recommend
hvydtyguy - 7 years ago
A lifelong classic, still has an excellent fragrance. FAST shipping by Target too!
1 guest found this review helpful. Did you?

An American Classic

5 out of 5 stars
Thumbs up graphic, would recommend
FloridaWetShaver - 7 years ago
What can I say? It's Aqua Velva, the iconic cheap aftershave. I have many other (more expensive) after shaves and colognes, however I have used Aqua Velva on and off for several decades. It does what it is supposed to, tightens the pores, cools with a little menthol, and brings you back to your youth when you would sneak some out of your fathers medicine cabinet. Two thumbs up from me. Enough said.
12 guests found this review helpful. Did you?

The Best After-Shave but over-priced

4 out of 5 stars
Thumbs up graphic, would recommend
GldnK9US - 8 years ago
Through the years, I've tried many products after shaving to help soothe that razor burns, ie, balm, cream, etc. However, the only product that works for me is Aqua Velva after-shave, in particular the Ice Blue. The alcohol content in this product gets into my skin pores and ease that burning sensation right away. Again, effective, but one major complaint: the main ingredient is alcohol aromatic ingredients, I just don't understand why so expensive for a mere 7-oz bottle.
value: 1 out of 5
4 guests found this review helpful. Did you?

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