New ArrivalsHoliday Hosting & EntertainingChristmasGift IdeasClothing, Shoes & AccessoriesHomeFurnitureToysElectronicsBeautyGift CardsCharacter ShopBabyKitchen & DiningGroceryHousehold EssentialsSchool & Office SuppliesVideo GamesMovies, Music & BooksParty SuppliesBackpacks & LuggageSports & OutdoorsPersonal CareHealthPetsUlta Beauty at TargetTarget OpticalBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleDía de MuertosHanukkahStore EventsAsian-Owned Brands at TargetBlack Beyond MeasureMás QueWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Aqua Velva Ice Blue 7 oz - 2 of 3Aqua Velva Ice Blue 7 oz - 3 of 3
Aqua Velva Ice Blue 7 oz - 1 of 3

Aqua Velva Ice Blue 7 oz

$4.99

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • Aqua Velva, known as America's first after shave, has been helping soothe, cool and refresh men's skin since 1917
  • Cooling sensation refreshes skin
  • Classic American Fragrance
  • Firms & Tones
  • Completes a clean shave

Description

After Shave for a Soothing Experience With Aqua Velva Classic Ice Blue Cooling After Shave, experience the coolness and freshness of icy blue. Containing the classic American fragrance, this after shave lotion is a favored product for men on the go. It keeps you fragrant all day long and comes in a classic, shatter proof bottle. This after shave lotion also firms and tones masculine skin. So, get ready to impress with this after shave. Aqua Velva gives you a fresh feel and the fragrance makes you cool and confident to begin a new day. Aqua Velva, known as America's first after shave, has been helping soothe, cool and refresh a man's skin since 1917. Handed down through generations, Aqua Velva is part of the longstanding ritual of a father teaching his son about the ritual of shaving. You Won't Find: Harsh chemicals and artificial fragrances Made in the USA Get Started: Apply a little on the shaved areas of the face and rub in mildly.
Scent: Unscented
Health Facts: Aluminum-Free, Paraben-Free
Product Warning: Flammable
Product Form: Liquid
Includes: Aftershave
Package Quantity: 1
Recommended Skin Type: Normal
Net weight: 7 fl oz (US)
TCIN: 11017636
UPC: 011509211613
Item Number (DPCI): 049-06-0232
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

sd alcohol 40-b, water, glycerin, fragrance, menthol, benzophenone-1, ext violet 2, blue 1.' '

Allergens & Warnings:

CAUTION: Flammable until dry. Do not apply near fire, flame or heat. Avoid storing above 100ºF. Avoid contact with eyes. Keep out of reach of children.

Shipping details

Estimated ship dimensions: 5.47 inches length x 3.53 inches width x 1.21 inches height
Estimated ship weight: 0.57 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

4.6 out of 5 stars with 296 reviews
quality: 4.69 out of 5
value: 4.3 out of 5
87% would recommend
16 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
20 February, 2024Verified purchase

Weak substitute

Doesn't have that "stinging effect" of traditional aftershave. Feels more like blue water than any active ingredients. Also, no lasting smell that reminds you it was applied in the first place.
Smells Fantastic
quality: 2 out of 5
value: 2 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
23 May, 2023Verified purchase

After shave

I like it when they have it in stock.
Aqua velva
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
17 May, 2023Verified purchase

I Love Target!

The price and smell are terrific. It tones exceptionally and has me nostalgic for my Dad and Pop!
I Am CDAWG
quality: 5 out of 5
value: 5 out of 5
6 guests found this review helpful. Did you?
5 out of 5 stars
17 December, 2022Verified purchase

Classic scent

NOTHING comes close to this CLASSIC scent... AWESOME.... wish they kept that GLASS bottle instead of the plastic replacement...
Super Disappointed
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
4 December, 2022Verified purchase

Must for first timers

Good and useful for first timers
Prudhvi
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
18 December, 2021Verified purchase

What real men wore-old school.

My grandfather was an Aqua Velva man. Now that I'm an old man, I find Aqua Velva Classic Ice Blue to be an honest, light and unpretentious scent. Will this blue after shave impress your millionaire friends? Probably not; but if you have millionaire friends you're probably wearing some over-priced, fashionably hip, flavor of the month type cologne. This is the original.
JD
value: 5 out of 5
quality: 5 out of 5
17 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
25 September, 2021Verified purchase

Best aftershave .

There is something right about an aftershave that has been around for 100 years. I have been using it for 10 and have no complaints.
Mahakarn
quality: 5 out of 5
value: 5 out of 5
7 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
10 May, 2021Verified purchase

Great value

Great aftershave and gentle on all skin types. The price is best around!
Dailyshaver
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
21 August, 2020

(no review title)

Have always liked this after shave product.
Jim Bob H
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
30 July, 2020

(no review title)

I actually bought this item to bait a gopher trap. Works great for that.
T
16 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
19 March, 2020

Great

Classic after shave, classic scent. Leaves you nice and refreshed feeling.
SanSabaSongbird
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
16 September, 2018Verified purchase

not so strong anymore

Felt to me it was a watered down version of what I used to buy, same thing happened to brut, shame.
pickle rick
6 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
19 September, 2017

I wasn't convinced at first...

I'm in my late 30s and have gotten into wet shaving as a hobby. I love the nostalgia and ritual of it, and of course am researching (like a true nerd) all the old school shaving products. Never thought of Aqua Velva as anything other than a cheap aftershave, but have recently been intrigued by its history as America's first aftershave and all the buzz about the scent. So, I walked into my local Target, opened the cap and gave it a whiff, then put it back on the shelf and left. My first impression was that it smells like a balding man working behind the counter at a bowling alley. But I kept sniffing it every time I shopped at Target, and actually started liking it. It has a talc, leather, menthol scent that initially I didn't care for, but now it smells more complex to me. I don't smell the purported bergamot and lavender, but I'm sure they're folded into the talc. P.S. Target has the best price around on this!
Jez
quality: 4 out of 5
10 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
3 August, 2017

Good, cheep and a lot of it.

Good smell, strong smell of menthol, give a cooling burn when put on after shaving and the 7 ounces will last a long time and is a lot for the cheep price. I notice the smell for fifteen minutes and then it goes away, but my sister and mom say they can smell it hours after I put it on.
quality: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
2 May, 2017Verified purchase

(no review title)

great buy for a great after shave
edd
quality: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
18 January, 2017

Great after shave

This is some really good stuff and at a price everyone should appreciate , I wanted to order more than 1, but they only had 1 left, so I will be ordering again.
Buddy
quality: 5 out of 5
2 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
7 January, 2017

Classic

A lifelong classic, still has an excellent fragrance. FAST shipping by Target too!
hvydtyguy
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2016

An American Classic

What can I say? It's Aqua Velva, the iconic cheap aftershave. I have many other (more expensive) after shaves and colognes, however I have used Aqua Velva on and off for several decades. It does what it is supposed to, tightens the pores, cools with a little menthol, and brings you back to your youth when you would sneak some out of your fathers medicine cabinet. Two thumbs up from me. Enough said.
14 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
13 May, 2016

The Best After-Shave but over-priced

Through the years, I've tried many products after shaving to help soothe that razor burns, ie, balm, cream, etc. However, the only product that works for me is Aqua Velva after-shave, in particular the Ice Blue. The alcohol content in this product gets into my skin pores and ease that burning sensation right away. Again, effective, but one major complaint: the main ingredient is alcohol aromatic ingredients, I just don't understand why so expensive for a mere 7-oz bottle.
value: 1 out of 5
4 guests found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy