$11.59 when purchased online
Target Online store #3991
About this item
Highlights
- Fights Dry & Itchy scalp
- Fights Dandruff & Seborrheic Dermatitis
- Gently removes product build up and environmental impurities from the hair and scalp
- Reduces tangles and combing damage
Description
A treatment Shampoo for sensitive, dry, and itchy scalps.
Zinc Pyrithione works to actively eliminate yeast and bacterial growth.
An Anti-Fungal and Anti-Bacterial Shampoo that kills fungus and micro-organisms that cause dryness and itchiness.
Cleanses and moisturizes your Scalp leaving your curls and coils refreshed.
Gently Removes Product Build Up and Environmental Impurities from the Hair and Scalp
Itchy flakes are no more!
Olive and Tea Tree Oils work to relieve scalp itch, flaking, and irritation.
Reduces tangles and combing damage
Zinc Pyrithione works to actively eliminate yeast and bacterial growth.
An Anti-Fungal and Anti-Bacterial Shampoo that kills fungus and micro-organisms that cause dryness and itchiness.
Cleanses and moisturizes your Scalp leaving your curls and coils refreshed.
Gently Removes Product Build Up and Environmental Impurities from the Hair and Scalp
Itchy flakes are no more!
Olive and Tea Tree Oils work to relieve scalp itch, flaking, and irritation.
Reduces tangles and combing damage
Scent: Peppermint, Mint, Tea Tree
Hair Type: Textured, All Hair Types
Health Facts: Contains Tea Tree Oil
Product Form: Lotion
Beauty Purpose: Deep Hydration
Net weight: 12 fl oz (US)
TCIN: 76555649
UPC: 858380045995
Item Number (DPCI): 063-05-7404
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, aloe barbadensis leaf juice, disodium laureth sulfosuccinate, cocamidopropyl betaine, betaine, cocamide mipa, sodium cocoyl isethionate, cetyl alcohol, glycerin, sodium isethionate, olea europaea (olive) fruit oil, melaleuca alternifolia (tea tree) leaf oil, unum usitatissimum (linseed) seed extract, piroctone olamine, mentha piperita (peppermint) oil, menthol, coconut acid, ceteareth-60 myristyl glycol, glycol stearate, polyquaternium-10, tetrasodium edta, phenoxyethanol, caprylyl glycol, citric acid, sodium chloride, potassium sorbate, sodium benzoate, limonene, linalool.
Shipping details
Estimated ship dimensions: 7.59 inches length x 2.16 inches width x 2.16 inches height
Estimated ship weight: 0.87 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the difference between the shampoo and cowash?
submitted by Tyler - 1 month ago
A: The main difference between the As I Am Dry & Itchy Shampoo and the CoWash lies in their cleansing strength and intended use. The Dry & Itchy Shampoo is a traditional shampoo that provides a deeper cleanse, effectively removing buildup, excess oils, and dandruff while soothing dry and itchy scalp conditions. It’s ideal for weekly use or when a more thorough cleanse is needed. The CoWash is a conditioning cleanser that gently removes impurities without stripping the hair of its natural oils. It’s designed for more frequent use, offering hydration and softness while still maintaining scalp cleanliness. Many people alternate between both—using the shampoo once a week and the CoWash in between for gentle maintenance. As I Am Care Team
submitted byAsIamNaturally - 1 month agoBrand expert
Q: Can This product be used for cradle cap removal for a baby
submitted by Kgrover13 - 6 months ago
A: Yes, the As I Am Dry & Itchy Scalp Care Shampoo (12 fl oz) can be used for cradle cap removal in babies. Its gentle formula helps cleanse the scalp and reduce flakes, making it suitable for addressing cradle cap. As I Am Care Team
submitted byAsIamNaturally - 6 months agoBrand expert
Q: Can this product be used on a baby’s head for cradle cap removal
submitted by Kgrover13 - 6 months ago
A: Yes, the As I Am Dry & Itchy Scalp Care Shampoo (12 fl oz) can be used for cradle cap removal in babies. Its gentle formula helps cleanse the scalp and reduce flakes, making it suitable for addressing cradle cap. As I Am Care Team
submitted byAsIamNaturally - 6 months agoBrand expert
Q: So when it says rinse and repeat, am I shampooing my hair twice and then following with a conditioner?
submitted by Jaz S - 8 months ago
A: You understood correctly! When it says “rinse and repeat,” it means you can cleanse your hair twice with the Dry & Itchy Scalp Care Shampoo. This helps to ensure your scalp and hair are thoroughly cleansed. After that, you can follow up with Follow with Dry & Itchy Scalp Care Conditioner and Dry & Itchy Scalp Care Oil Treatment for best results. With care, As I Am Customer Support Team
submitted byAsIamNaturally - 7 months agoBrand expert
Q: Is this safe for use during pregnancy?
submitted by ADD2537 - 9 months ago
A: Yes the Dry and Itchy Scalp Care shampoo is safe during pregnancy. As I Am Customer Care Team.
submitted byAsIamNaturally - 7 months agoBrand expert
Q: is this sulphate free?
submitted by Missy5 - 2 years ago
A: yes the As I Am Dry&Itchy Shampoo is Sulfate-Free
submitted byAsIamNaturally - 2 years agoBrand expert
Q: Can this shampoo be used everyday
submitted by jennifer - 3 years ago
A: For best results, use at least twice a week, or as directed by a doctor.
submitted byAsIamNaturally - 2 years agoBrand expert
Q: could this work with dandruff from oily scalp?
submitted by Elvin - 3 years ago
A: Yes It works perfectly
submitted byAsIamNaturally - 3 years agoBrand expert
Q: Is this color safe?
submitted by Amanda - 3 years ago
A: Dry & Itchy Shampoo is color safe
submitted byAsIamNaturally - 3 years agoBrand expert
Q: Is this shampoo good for straight hair?
submitted by Nancy - 4 years ago
A: Hi Nancy! The As I Am Dry and Itchy Shampoo is designed for all hair types and removes product build up and environmental impurities from the hair and scalp, hope this helps :)
submitted byTarget Beauty Consulting - 4 years agoBrand expert
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Guests are saying
The recent formula change of this shampoo has left many guests disappointed, particularly those who relied on its previous effectiveness against dandruff and scalp issues. While some guests appreciate the new formulation for its moisturizing properties and gentle cleansing, others find it ineffective and drying. The product's ability to cater to specific hair types has also been a concern, as it no longer targets curly or textured hair as effectively. Overall, guests have mixed feelings about the new formula's performance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 330 reviews
effectiveness: 3.82 out of 5
quality: 3.8 out of 5
value: 3.79 out of 5
68% would recommend
113 recommendations
Formula changed
1 out of 5 stars
Thumbs down graphic, would not recommend
Mia - 4 days ago, Verified purchaser
I loved the old formula. Will be returning this asap
This has been a life saver for my eczema
3 out of 5 stars
Thumbs down graphic, would not recommend
PeachyHans - 2 months ago, Verified purchaser
I had an inflammed, scaley, scabby head from how bad my eczema was! This stuff felt like heaven and made it so I didn't have to use steroid creams. This would be five stars BUT... I'm hearing the formula changed and I'm heartbroken...my supply is running low. :( Please please PLEASE change it back!! I would recommend the previous formula.
formula change
1 out of 5 stars
Thumbs down graphic, would not recommend
csxmx - 3 months ago, Verified purchaser
the formula changed and it no longer works. i was using this for 3 years and it worked so well before this recent change.
Formula Changed
1 out of 5 stars
Thumbs down graphic, would not recommend
Markita K - 4 months ago, Verified purchaser
Formula changed. We've been using this particular shampoo for years and it's been wonderful. The formula has changed and no longer contains zinc which is one of the main reasons I purchased for me and my kiddos hair. I will be sticking to Taraji P Henson shampoo TPH master cleanse which is more expensive in price but it's worth the extra money
Yuck Shampoo
5 out of 5 stars
Thumbs down graphic, would not recommend
Teeth Grinder - 4 months ago, Verified purchaser
I wasted money on this shampoo. I didn't use it because it smelled so foul. $13 dollars and change for this funky foul crap. It smells hirrible!
Formula change
1 out of 5 stars
Thumbs down graphic, would not recommend
B - 5 months ago, Verified purchaser
The new formula no longer has Zinc Pyrithione, which is the primary reason I purchased this product. Many other types of anti dandruff active ingredients are too harsh for curly hair types, but this shampoo with the previous formula worked excellently for my son’s hair. The bottle used to say “For Hair Types 3 & 4” but now says for all hair types. Super disappointed this product was changed. Will no longer be purchasing this.
Works
5 out of 5 stars
Thumbs up graphic, would recommend
juju - 5 months ago, Verified purchaser
I switched from head and shoulders to this, and I simply love it. No flakes at all, I only use it twice a week
Formula changed
1 out of 5 stars
Thumbs down graphic, would not recommend
K - 5 months ago, Verified purchaser
Unfortunately, the old formula was the only shampoo that got rid of my psoriasis. New formula causes build up and returns flakes. Do not buy!
Changed the formula for the worst
1 out of 5 stars
Thumbs down graphic, would not recommend
Amira - 5 months ago, Verified purchaser
They changed the formula and it no longer helps with flaking on the scalp. I've attached a picture of my old bottle for reference. It seems like they're trying to change their audience.
REFORMULATED
1 out of 5 stars
Thumbs down graphic, would not recommend
Clare - 5 months ago, Verified purchaser
Reformulated. Target needs to update the photos and description, the new formula removes pyrithione zinc from the formula. Tried the new version and it does NOTHING for my dandruff! Don’t waste your money!
Beware! Formual Change
1 out of 5 stars
Thumbs down graphic, would not recommend
Bohobedding - 5 months ago, Verified purchaser
This was the most effective psoriasis controlling shampoo and it didn’t destroy my curls. The new formula is terrible. Doesn’t do anything for the flaking. I have psoriasis patches again within a week. Not only is it ineffective now, but my hair feels like straw.
New formula is awful 😞
2 out of 5 stars
Thumbs down graphic, would not recommend
Natasha - 6 months ago, Verified purchaser
I loved the old formula, and would have recommended it to anyone. This new formula no longer contains zinc, doesn't clean the scalp as well, And is very Drying. I don't recommend the new formula to anyone!!
Terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Sam - 6 months ago, Verified purchaser
CHANGED THE FORMULA. Used to be super good
New formula
1 out of 5 stars
Thumbs down graphic, would not recommend
Katrina - 6 months ago, Verified purchaser
I hate the formula change. It does absolutely nothing for my dandruff and has been making my hair fall out.
Formula change
2 out of 5 stars
Thumbs down graphic, would not recommend
ajm221 - 7 months ago, Verified purchaser
Like everyone else who has been recently reviewing, I too repurchased this previously beloved shampoo only to be totally disappointed to find the formula had been changed. I contacted As I Am about this and was informed that zinc pyrithione (ZPT) was removed in order to “meet updated global requirements.” Apparently ZPT has been banned in the EU since 2022 after it was classified as a carcinogenic ingredient. So there’s probably no hope that they will revert back to the old formula. While I agree that this new formulation pales significantly in comparison, I guess I would rather not be voluntarily absorbing a carcinogen while washing my hair.
NEW FORMULA DOES NOT WORK
1 out of 5 stars
Thumbs down graphic, would not recommend
NicholeG23 - 7 months ago, Verified purchaser
The OG formula was the only thing that worked for me. They recently changed the formula and it does not work. At all. Doesn’t cleanse, no ease to scalp irritation. I’m so disappointed.
FORMULA CHANGED
1 out of 5 stars
Thumbs down graphic, would not recommend
A G - 7 months ago, Verified purchaser
This shampoo had been my favorite for years, the 1% pyrithione zinc made it SO EFFECTIVE against my dandruff. BUT this active ingredient is no longer present in the formula, which renders this shampoo totally useless against dandruff. The biggest letdown of the year for me. Please bring back the old formula, As I Am, please.
Not what it once was
1 out of 5 stars
Thumbs down graphic, would not recommend
Ryan - 7 months ago, Verified purchaser
They changed the formula and now it no longer has zinc pyrithione. Does nothing for my scalp now. It also now has a weird almost rubbery/smoky smell.
Formula change
1 out of 5 stars
Thumbs down graphic, would not recommend
Jia - 7 months ago, Verified purchaser
There was a formula change and this new one is horrible. It also smells really gross almost like Mary Jane ash. This sucks now I have to go searching for a new shampoo that’ll actually help again and smell good.
Formula change!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
C - 7 months ago, Verified purchaser
The formula changed!!! This was my favorite shampoo for dandruff and I didn’t realize the ingredients changed until I used it. HORRIBLE!