EasterGroceryClothing, Shoes & AccessoriesHomeFurnitureKitchen & DiningOutdoor Living & GardenElectronicsVideo GamesToysMovies, Music & BooksSports & OutdoorsBabyBeautyPersonal CareHealthPetsHousehold EssentialsSchool & Office SuppliesArts, Crafts & SewingParty SuppliesLuggageTarget OpticalClearanceGift IdeasCharacter ShopGift CardsBlack-Owned or Founded Brands at TargetTarget New ArrivalsTarget Finds#TargetStyleBlack Beyond MeasureMás QuePride 365Women-Owned Brands at TargetAsian-Owned Brands at TargetTop DealsTarget Circle OffersWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Aveeno Daily Moisturizing Body Wash with Soothing Oat, 18oz

Aveeno Daily Moisturizing Body Wash with Soothing Oat, 18oz - image 1 of 4
Aveeno Daily Moisturizing Body Wash with Soothing Oat, 18oz - image 2 of 4
Aveeno Daily Moisturizing Body Wash with Soothing Oat, 18oz - image 3 of 4
Aveeno Daily Moisturizing Body Wash with Soothing Oat, 18oz - image 4 of 4
Aveeno Daily Moisturizing Body Wash with Soothing Oat, 18oz - image 1 of 4
$10.69 when purchased online

About this item

Highlights

  • Aveeno Daily Moisturizing Body Wash for dry skin with soothing prebiotic oat nourishes skin and gently cleanses to help preserve skin's natural moisture barrier
  • Lightly scented cleanser contains nourishing oat to help lock in moisture & gently cleanses dry skin
  • Sulfate-free body wash with prebiotic oat reveals smoother, softer skin long after you shower
  • 92% of users agree that moisturizing bath wash left their skin feeling nourished while they showered
  • Cleanser is suitable for sensitive skin, lightly scented & free of sulfates, parabens, dyes & soaps
  • After cleansing with Aveeno Daily Moisturizing Body Wash, follow with Aveeno Daily Moisturizing Body Lotion to lock in moisture for 24 hours

Description

Aveeno Daily Moisturizing Body Wash with soothing prebiotic oat and a light scent nourishes dry skin. This creamy body wash gently cleanses and helps preserve skin's natural moisture barrier. 92% of users agreed that the nourishing cleanser left their skin feeling nourished while they showered. The allergy tested formula of the sulfate-free body wash contains nourishing oat to help lock in moisture, and gently cleanses dry, sensitive skin to reveal smoother, softer skin long after you shower. From the Dermatologist-recommended brand for over 70 years, this moisturizing body cleanser for sensitive skin from Aveeno is lightly scented, and formulated to be sulfate-free, paraben-free, dye-free and soap-free. To use, squeeze body wash onto a wet washcloth or hands, work into a rich, creamy lather and rinse. Creamy body wash can also be used as a rich shave gel for silky, smooth legs. Follow with Aveeno Daily Moisturizing Body Lotion to lock in moisture for 24 hours.*Two moisturizing oat formulas
Scent: Fresh
Suggested Age: All Ages
Health Facts: Dye-Free, Paraben-Free, Hypoallergenic, Sulfate-Free, Made Without Parabens, Fluoride-Free, Aluminum-Free
Product Form: Liquid
Package Quantity: 1
Beauty Purpose: Basic Cleansing
Recommended Skin Type: Sensitive, Dry, Combination, Normal
Net weight: 18 fl oz (US)
Features: Safe to Use On Sensitive Skin, Dermatologist Recommended
TCIN: 13771012
UPC: 381370012979
Item Number (DPCI): 049-00-0173
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water, glycerin, cocamidopropyl betaine, peg-80 sorbitan laurate, sodium cocoyl isethionate, avena sativa (oat) kernel flour, acrylates/c10-30 alkyl acrylat crosspolymer, fragrance, caprylyl glycol, sodium benzoate, potassium sorbate, sodium hydroxide, citric acid

Shipping details

Estimated ship dimensions: 8.62 inches length x 3.42 inches width x 2.17 inches height
Estimated ship weight: 1.35 pounds
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), United States Minor Outlying Islands, Virgin Islands, U.S., Northern Mariana Islands, American Samoa (see also separate entry under AS), APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is this good for eczema?

submitted by Middletownmom_3 - 5 years ago
  • A: Hey there! This product is not intended to be used on eczema. For eczema concerns we suggest using our Eczema Therapy Moisturizing Cream. Have a nice day!

    submitted byJohnson & Johnson - 5 years ago
    Brand expert

Q: Ingredients please.

submitted by Ge - 6 years ago
  • A: Hi Ge! The full ingredients list for this product can be viewed on the Drug Facts tab. Hope this helps!

    submitted byTarget Beauty Consulting - 5 years ago
    Brand expert
4.7 out of 5 stars with 16597 reviews
83% would recommend
65 recommendations
quality: 4.33 out of 5
scent: 4.2 out of 5
value: 4.14 out of 5
cleans effectively: 4.43 out of 5

New Formula is truly bad

1 out of 5 stars
JoeyK - 16 days ago
originally posted on aveeno.com
I’ve been using this product for 5+ years because I have dry skin. Just got a bottle of the “new formula” and it’s outright awful. Leaves my skin dry and uncomfortable. It’s a sad day. I was so happy with this product and now I have to start the hunt for something else. I’m really disappointed! I use to recommend this product to everyone one and now Aveeno and its parent company J&J lost a loyal customer. I’ll have to start looking into more natural options.
Did you find this review helpful?

moisturizer best

5 out of 5 stars
yulias21 - 20 days ago
originally posted on influenster.com
super moisturizing body cream. Great price. Great quality and structure of the cream. Convenient dosage. good ingredients! composition is very important to me.
Did you find this review helpful?

New formula

1 out of 5 stars
katehasaheadache - 24 days ago
originally posted on aveeno.com
The new formula left my skin feeling so dry, I actually had to wash it again with a different body wash. I've used this for years and it was the only brand/formula my skin didn't react to... back to the drawing board I guess.
1 reply from CCC team - 24 days ago
Hi there! Thanks for bringing this to our attention, we want you to know we hear you, and we take these matters very seriously. We'd like to learn more about your experience, when you have a moment please call our office at 1-866-428-3366 Monday-Friday 9:00 am-5:30 pm EST. We look forward to hearing back from you soon!
3 guests found this review helpful. Did you?

Different, But Worse, Formula

3 out of 5 stars
L Wilson - 25 days ago, Verified purchaser
I've been using Aveeno Daily Moisturizing Body Wash for about 10 years now. It was the abosulte best body wash I've ever used until they decided to change the formula. Now the smell is more "clinical" like something you'd find at a nurse's office. It's not as luxurious, there is far less lather, my skin doesn't smell as fresh, and my skin is nowhere near as soft/smooth as it was before the new formulation. The back of the new formulation bottles say "92 percent agreed this product left their skin feeling nourished while they showered". The problem is that Aveeno didn't bother to cite the source of that study. I definitely wasn't a participant in that study. There are only two good things I can say about the new formula. #1. It rinses faster than the original formula, but that's due to the lower amount of lather. #2. It actually works great as a face wash for me. This new formula is so far off from the original that it shouldn't even share the name as the original. I'm highly disappointed. Unfortunately, it's still better than everything else out there. In the meantime, I'll keep looking for something else.
cleans effectively: 5 out of 5
quality: 3 out of 5
scent: 3 out of 5
value: 2 out of 5
Did you find this review helpful?

New Formula is no good!!

1 out of 5 stars
Flor9621 - 25 days ago
originally posted on aveeno.com
I’ve been using this for 10+ years and I hate how it feels on my skin and leaves me sticky and not moisturized like before.
1 reply from Customer Service team - 25 days ago
We're sorry to learn of your recent experience. Our team would like to chat more. Please give us a call at 1-866-428-3366 when you have a moment. We are available Mon-Fri, from 9am05:30pm ET. Thanks!
2 guests found this review helpful. Did you?

I have skin that can get itchy with other body washes. This one works very well for me and the itching has gone away completely. Although this does have a scent, it is very light.

5 out of 5 stars
Thumbs up graphic, would recommend
Jay - 1 month ago
Great for skin that is sensitive to fragrances.
scent: 5 out of 5
1 guest found this review helpful. Did you?

Different Formula

4 out of 5 stars
Once_was - 1 month ago
originally posted on aveeno.com
For over 20 years I've used various Aveeno products, and for a few years, the baby wash for my kids. I loved the feel of pure hydration when washing with my bath sponge. However, my last two bottles of daily body wash, has left me with a dryer, more squeaky feeling, not to mention the smell is sligtly different. I had hoped the first bottle was just missing an ingredient or such, but when I opened this secomd bottle, it was the same. I wasn't happy when the Aveeno lotion with oil (the old light pink lid) changed its formila, the smell on the new formula was horrible. And I'm not all that happy now. I suppose I'll look to Dove or other natural feeling body wash now, as I'm no longer impressed with Aveeno's changes.
1 reply from Consumer Care team - 1 month ago
We're sorry to hear that! We'd greatly appreciate the opportunity to learn more, if possible. When you get the chance, please call us at 1-866-428-3366 so we can gather more information. We are available Monday - Friday 9:00am-5:30pm EST. Thank you, and have a wonderful rest of your day!
2 guests found this review helpful. Did you?

Love Aveeno

5 out of 5 stars
kristyf35 - 1 month ago
originally posted on influenster.com
I love Aveeno products I have used them forever on myself and my children I love how soft and hydrated my skin feels and how healthy my skin looks after using this I follow with the Aveeno lotion this has really helped my dry skin and it smells amazing Aveeno Daily Moisturizing Body Wash for dry skin with soothing prebiotic oat nourishes skin and gently cleanses to help preserve skin's natural moisture barrier Lightly scented cleanser contains nourishing oat to help lock in moisture & gently cleanses dry skin Sulfate-free body wash with prebiotic oat reveals smoother, softer skin long after you shower Cleanser is suitable for sensitive skin, lightly scented & free of sulfates, parabens, dyes & soaps After cleansing with Aveeno Daily Moisturizing Body Wash, follow with Aveeno Daily Moisturizing Body Lotion to lock in moisture for 24 hours
Did you find this review helpful?

Natural ingredients and great for dry sensitive skin needing hydration

5 out of 5 stars
jedaa2 - 1 month ago
originally posted on influenster.com
I love this body wash so much it’s so hydrating and leaves my skin feeling soft! Expecially with the dry weather this szn I have been using this daily and I’ve seen improvement within my skin.
Did you find this review helpful?

Lotion I love!

5 out of 5 stars
- 1 month ago
originally posted on influenster.com
Love that this lotion has no scent but keeps my skin extra moisturized. Doesn’t leave an oily residue. Packaging is always sleek and clean! Definitely my must use every day!
Did you find this review helpful?

Hydrating, gentle, and leaves your skin feeling soft and refreshed! 🚿💦

5 out of 5 stars
isabelag40 - 1 month ago
originally posted on influenster.com
This body wash is fantastic for keeping your skin clean, hydrated, and healthy. The formula is gentle and soap-free, making it suitable for all skin types, including sensitive skin. It's enriched with natural ingredients like oatmeal, which is known for its soothing and nourishing properties. The body wash lathers up nicely and leaves your skin feeling soft, smooth, and refreshed. It's also great for those with dry or itchy skin, as it helps to lock in moisture and relieve any discomfort. The Aveeno Daily Moisturizing Body Wash is a staple in my shower routine, and I highly recommend giving it a try.
1 guest found this review helpful. Did you?

Tried & True

5 out of 5 stars
sgonzaleslloyd - 1 month ago
originally posted on influenster.com
This is the best for my sensitive skin! One of my only tried and true body products that never fails me & doesn’t make my skin flare up. Basic isn’t always bad! Life saver for sure.
Did you find this review helpful?

Sudsy & Squeaky Clean

4 out of 5 stars
kristankujiiye - 2 months ago
originally posted on influenster.com
Love this body wash. Smells great. Suds up well. Cost is very reasonable and great value. If you have sensitive skin this is a good one to use. Go get some!
Did you find this review helpful?

Amazing for all skin types.

5 out of 5 stars
ivys55 - 2 months ago
originally posted on influenster.com
This is my first time using this and I really love it. It leaves my skin soft and moisturized after my hot showers. The scent is lovely, not so overwhelming.
Did you find this review helpful?

I use this everyday and it's my favorite body wash. It does not dry out my skin.

5 out of 5 stars
johnp92 - 2 months ago
originally posted on influenster.com
I really like this body wash. It smells very good and foams up really nice in the shower. The packaging is attractive and it's easy to fund the right kind of body wash. Being that it foams up a lot, it also cleans thoroughly and I never miss a spot.
1 guest found this review helpful. Did you?

Great

4 out of 5 stars
jenniferh468 - 2 months ago
originally posted on influenster.com
Smells fresh and clean, definitely has a moisturizing effect. Simple but eye catching bottle. I've used this multiple times and really like it. It's creaming and smell lasts a few hrs after washing
Did you find this review helpful?

Recommended for sensitive people

5 out of 5 stars
danid77 - 2 months ago
originally posted on influenster.com
I have been using this body wash in Italy where is very popular to be one of the most gentle body wash available. So when I found it here in Usa I couldn’t be happier as I have a very sensitive skin and sometimes even hard water gives me itches.
Did you find this review helpful?

Same look, Terrible new smell

1 out of 5 stars
Thumbs down graphic, would not recommend
sh - 2 months ago, Verified purchaser
They changed it and it smells awful. Cheap nasty rotten musk smell. Will be returning.
scent: 1 out of 5
Did you find this review helpful?

The only bady wash my family uses.

4 out of 5 stars
Jam14 - 2 months ago
originally posted on aveeno.com
Recently I have bought body wash, and it actually looks like shampoo in the bottle. I went out and got more and noticed that in the bottle one is white, and the other is light brown. I normally wouldn't say anything but the stuff cost too much to have the wrong stuff in the bottles. I now have 2 bottles that have light brown liquid in it and can use them.
1 reply from Consumer Care team - 2 months ago
Hey! We're sorry to hear this! We'd love to learn and chat more with you about your experience. Please call us at 1-866-428-3366, M-F, 9AM-5:30PM ET. We look forward to connecting with you soon!
Did you find this review helpful?

Sensitive skin approved, hydrating

3 out of 5 stars
kaylarenees - 2 months ago
originally posted on influenster.com
Definitely a staple for my dry skin during the colder months. Leaves my skin feeling hydrated and not dry or irritated. The scent is not my favorite though only downside and reason why I gave it 3 stars. But if you have sensitive skin this is perfect for you.
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based Ads