Axe Phoenix Clean + Cool Crushed Mint & Rosemary Scent Body Wash Soap - 2pk/16 fl oz
$8.39 ($0.26/fluid ounce)
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Guests are saying
The body wash has received a mix of feedback, with many guests praising its refreshing scent and effective cleaning properties. The Axe Phoenix scent stands out as a favorite, providing a long-lasting fragrance that garners compliments. Guests appreciate its ability to hydrate the skin without leaving a residue, making it a popular choice for daily use. However, some guests expressed dissatisfaction with the new scent, preferring the original fragrance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 356 reviews
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 4 out of 5
100% would recommend
5 recommendations
1 out of 5 stars
6 September, 2026
originally posted on theaxeeffect.com
They changed the Phoenix scent
The scent has been changed to "spearmint and wildberry" but they try to pass it off as just as good. No, it isn't. It's rubbish now. I recommend not getting any of it.
1 out of 5 stars
30 August, 2026
originally posted on theaxeeffect.com
New scent is awful (Spearmint & Wildberry)
The new Spearmint & Wildberry scent is awful. Please bring back Crushed Mint & Rosemary, it smelled so much better. 1 STAR = SPEARMINT & WILDBERRY 5 STARS = CRUSHED MINT & ROSEMARY
1 reply from Axe Consumer Service team - 13 days ago
Hi PDX022, thank you for sharing your feedback. We are sorry to hear about your experience with your AXE Body Wash Phoenix. We’re committed to delivering high quality experiences. Your feedback and satisfaction is important to us. Please connect with our Consumer Services team at Consumer.Services@Unilever.com with your contact details and the ref ID: 55965432, so that we can address your concerns promptly.
1 out of 5 stars
28 August, 2026
originally posted on theaxeeffect.com
Warning Changed Scent! Check Before You Buy!
Bought the body wash and deodorant and opened the packaging before realizing that they changed the "Phoenix" scent to Wild Berry. I was able to return the body wash, but not the deodorant. Extremely disappointed in the new scent. It is very unpleasant. After using the body wash for over 15 years, the Axe brand has lost a very loyal customer. I will not be returning to Axe unless they backtrack the scent change.
1 reply from Axe Consumer Service team - 16 days ago
Hi regretful, thank you for sharing your feedback. We are sorry to hear about your experience with your AXE Body Wash Phoenix. We’re committed to delivering high quality experiences. Your feedback and satisfaction is important to us. Please connect with our Consumer Services team at Consumer.Services@Unilever.com with your contact details and the ref ID: 55940609, so that we can address your concerns promptly.
2 out of 5 stars
24 August, 2026
originally posted on theaxeeffect.com
Subtle smell of winterballs
I love the original scent of phoenix on my man. This is his go to. It is almost like a manly pine forest type scent on him. However recently the scent has changed and dear God what have you done? Previously As I said it was a pine like smell on the bottle described as “rosemary and mint?” I believe and now the scent is labeled different notes and smells what I can only describe as what some manufactures Like to call “Winterberry” during Christmas season with promotional scents. No longer is there that woodsy manly smell, but something I can only describe would be sold to tween girls around Christmas time with snowflakes and glitter adorning the bottle. I tried to use it being that he won’t and I can’t stand the smell of it either. It’s one case where the aroma clings and you wish that once rinsed down the drain it would be a distant memory only to linger on haunting you through surprise wafts throughout the day. Before I would have rated this product much higher. Now I implore anyone thinking of purchasing this to take a stroll down a nearby store isle and take a deep whiff before purchasing and ask your self if you really want to smell like this all day or be around your man or teen smelling winterballs.. I’m sorry winterberry type smells all day. But that’s my 2 “sense” worth 🤮
1 out of 5 stars
20 August, 2026
originally posted on theaxeeffect.com
New Phoenix Body Wash Sent is Horrible
This New Spearmint & Wild berry smells horrible, If I could give it Negative Stars I would. Axe Please Change it back. I will not be Purchasing your Bodywash until you do
1 out of 5 stars
3 August, 2026
originally posted on theaxeeffect.com
Bad idea
I've been using the Phoenix scent for like 15 years, and now they've changed the scent. It's not Rosemary and Crushed Mint anymore (like it still says on every web page everywhere). It's now Spearmint and Wild Berry. New scent is horrible and to strong. Looking elsewhere, until original Rosemary and Crushed Mint comes back.
1 out of 5 stars
3 August, 2026
originally posted on theaxeeffect.com
New scent is awful
The new scent is a downgrade in every way. Not only does it make me smell like a pretty princess. My wife hates it. And on top of that I think I'm allergic to the new formula. They clearly didn't have the guts to release this in a new sku so they ruined an old one. Also it's oddly slippery now and leaves an ugly film on your skin.
1 reply from AxeConsumerService team - 1 month ago
HI, We're disappointed to hear that our product AXE Body Wash Phoenix didn't meet your expectations. Please connect with our Consumer Services team at Unileverconsumercare.usa@unilever.com with your contact details and the ref ID: 55715304 so we can better understand your experience and work to improve.
1 out of 5 stars
2 August, 2026
originally posted on theaxeeffect.com
New scent is garbage!
I've been using Phoenix Body Wash (Crushed Mint & Rosemary) for well over 10 years and absolutely loved it. The new Spearmint & Wild Berry scent is horrible. I washed with it twice and couldn't stand smelling myself. I keep ordering what is advertised as Crushed Mint & Rosemary from my online retailer, only to keep receiving the Spearmint & Wild Berry, which I keep having to return. I am now fed up with this nonsense and will be searching for a new body wash. Axe... what were you thinking??
1 out of 5 stars
31 July, 2026
originally posted on theaxeeffect.com
Worst decision ever
The new scent is absolute garbage. The Crushed Mint And Rosemary scent can't be purchased anywhere. If you try to order it online, they send the new scent and you have to send it back and wait for a refund. Why would you change something that makes you money? I have used the Crushed Mint And Rosemary since it came out. Now I can't find it anywhere. There's not even a spot on the shelf for it. I'm highly disappointed in the decision to stop supplying retail stores with this product.
1 out of 5 stars
22 July, 2026
originally posted on theaxeeffect.com
New version is not an upgrade
Adding to the reviews, I've used Phoenix for over 15 years. It's always been great. Current scent is terrible, gives me headaches. I can't use it. Bring back the old crushed mint and rosemary sent!
1 reply from AXE Consumer Service team - 2 months ago
Hi, thank you for sharing your feedback. We are sorry to hear about your experience with your AXE Body Wash Phoenix. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at Consumer.Services@Unilever.com with your contact details and the ref ID: 55604953, so that we can address your concerns promptly.
1 out of 5 stars
22 July, 2026
originally posted on theaxeeffect.com
New change
Been using axe phoenix for years and just bought the new change and its smells terrible please bring back the old one but for now it is time to find new bodywash
1 reply from AXE Consumer Service team - 2 months ago
Hi, thank you for sharing your feedback. We are sorry to hear about your experience with your AXE Body Wash Phoenix. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at Consumer.Services@Unilever.com with your contact details and the ref ID: 55604987, so that we can address your concerns promptly.
1 out of 5 stars
20 July, 2026
originally posted on theaxeeffect.com
You changed something that wasn't broken...
You changed the scent from crushed mint and rosemary to spearmint and wild berry. Such a bad idea!
1 reply from Axe Consumer Service team - 2 months ago
Hi, thank you for sharing your feedback. We are sorry to hear about your experience with your AXE Body Wash Phoenix. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at Consumer.Services@Unilever.com with your contact details and the ref ID: 55580992 so that we can address your concerns promptly.
1 out of 5 stars
19 July, 2026
originally posted on theaxeeffect.com
New formula smells terrible
I used to like it. Always bought the big bulk pack. Much to my surprise, they changed the formula and now it smells terrible. Smells like patchouli. I don't know who's idea that was but I won't be buying it anymore.
1 reply from Axe Consumer Service team - 2 months ago
Hi, thank you for sharing your feedback. We are sorry to hear about your experience with your AXE Body Wash Phoenix. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at Consumer.Services@Unilever.com with your contact details and the ref ID: 55581627, so that we can address your concerns promptly.
1 out of 5 stars
17 July, 2026
originally posted on theaxeeffect.com
New Phoenix scent
Been buying phoenix for years. The new scent is horrible and way to strong. My women even complains about it and others say ita to strong and smells bad as well. Please change it back or make both.
1 reply from AXE Consumer Service team - 2 months ago
Hi, thank you for sharing your feedback. We are sorry to hear that AXE Body Wash Phoenix did not meet your expectations. We’re committed to delivering high quality experiences, and your input is valuable to us. Your feedback is greatly appreciated. Rest assured, your comments have been forwarded to our product and quality teams for further review.
1 out of 5 stars
8 July, 2026
originally posted on theaxeeffect.com
Terrible smell
The new scent is terrible. You need to change it back or you are going to lose a 20 year long customer.
1 out of 5 stars
8 July, 2026
originally posted on theaxeeffect.com
Change scent profile
I've been using the Phoenix scent for like 20 years, and now they've changed the scent. It's not Rosemary and Crushed Mint anymore (like it still says on every web page everywhere). It's now Spearmint and Wild Berry. And has a strong, chemical, cologne undertone to it. I hate it.
1 out of 5 stars
19 June, 2026
originally posted on theaxeeffect.com
I spell like a fruity elementary girl
The recent change to spearmint and wild berry is a huge departure from your tried-and-true formula. I have returned the repulsive new blend and will depart from Axe. What on earth are you thinking?
1 reply from Axe Consumer Services team - 2 months ago
We're sorry to hear that the new Spearmint & Wild Berry formula did not meet your expectations and that the change has left you disappointed after being a loyal Axe customer. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 55396724 we’ll make sure to assist you promptly.
1 out of 5 stars
4 June, 2026
originally posted on theaxeeffect.com
1 star new smell, old smell 5 stars
This was a 5 star product but the new smell is terrible . I will start off saying I used Phoenix for 20+ years. Got countless compliments from girls over the years about the smell so I know it was good. Just got a new 2 pack and as soon as I opened it in the shower I knew something was off. It smells very strong and what was added actually kind of make me nauseous every time I put my hands or arm near my face. It is really that bad. I pray they go back to the old scent eventually, but until then I don’t know what I will use because I’m not sure I can put this on my skin every day to use up the two bottle I just got. most other brands also have that awful cologne smell. Please change it back!
1 reply from Vaseline Consumer Services team - 3 months ago
Hi Kobain, we’re sorry to hear that the new scent of AXE Body Wash Phoenix did not meet your expectations. We understand how disappointing it can be when a product you’ve loved for so long changes, especially one that has been part of your daily routine. We’re committed to delivering high quality experiences, and your input is valuable to us. Rest assured, your comments have been forwarded to our product and quality teams for further review.
1 reply from Axe team - 2 months ago
We are sorry to hear that the product didn't meet your expectation. We would like to make things right for you. Could you please email us at unileverconsumercare.usa@unilever.com with your reference number 55396723 so that we can assist you promptly?
1 out of 5 stars
15 May, 2026
originally posted on theaxeeffect.com
Hate the new Phoenix scent!!
The new scent is horrible! Bring back the original scent! I've been using this body wash for over 20 years, and the new scent has me looking for another brand!
1 out of 5 stars
28 March, 2026
originally posted on theaxeeffect.com
Phoenix
Changed the sent and it's trash now chage it back i been useing th same body wash for years and now It smells bad and I cant use it
1 reply from Axe team - 2 months ago
We are sorry to hear about your experience with the product fragrance. We would like to make things right for you. Could you please email us at unileverconsumercare.usa@unilever.com with your reference number 55396560 so that we can assist you promptly?