Target New ArrivalsHalloweenClothing, Shoes & AccessoriesHome & DecorKitchen & DiningPatio, Lawn & GardenGroceryHousehold EssentialsBabyBeautyTarget Beauty StudioPersonal CareSports & OutdoorsPetsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesBooks, Music & MoviesParty SuppliesGift IdeasGift CardsShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Be True Tinted Brow Gel - 2 of 4Be True Tinted Brow Gel - 3 of 4Be True Tinted Brow Gel - 4 of 4
Be True Tinted Brow Gel - 1 of 4

Be True Tinted Brow Gel, Black

New at  target 
$28.00

In Stock

This item can't be returned or exchanged
Final sale item
This item can't be returned or exchanged
Sold & shipped by Sonela Beauty
Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

About this item

Highlights

  • Tints & Defines – Enhances natural brows with buildable color for a fuller, well-defined look.
  • Buildable Formula – Easily layer for natural everyday definition or bolder, fuller-looking brows.
  • Supports Brow Fullness – Enriched with Pea Sprout Extract and Ginseng Root Extract to help promote the appearance of healthier, fuller brows over time.
  • Long-Lasting Wear – Smudge-resistant, flexible hold keeps brows shaped and defined throughout the day.
  • Suitable for All Brow Types –Works beautifully on sparse, fine, thick, or full brows.

Description

Meet the brow gel that actually shapes your brows while it styles them. Be True is a tinted, adaptogen-infused brow gel that tames, lifts, and conditions in one step - no crunchiness, no flaking, no question marks about what's in the formula. Powered by pea sprout extract to support brow growth and vitality, plus ginseng, reishi and shiitake mushroom extracts, aloe vera, squalane, and panthenol (vitamin B5) to nourish every single strand. Tapioca powder gives your brows that lifted, feathery finish without ever feeling stiff or sticky. Available in four buildable shades for every skin tone and brow goal. Clean, conscious, and made in Italy.
Trial/Mini/Travel Size: Yes
Suggested Age: 19 Years and Up
Color Palette: Medium Tones
Product Warning: Adult Use Only
Product Form: Gel
Beauty Purpose: Shaping
TCIN: 1012470284
UPC: 850059495131
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, glyceryl stearate citrate, aloe barbadensis leaf juice, glycerin, squalane, propanediol, cetyl alcohol, tapioca starch, vp/va copolymer, panthenol, helianthus annuus (sunflower) seed oil, pisum sativum (pea) sprout extract, panax ginseng root extract, tocopheryl acetate, lactobacillus ferment, lactobacillus/ganoderma lucidum extract/lentinus edodes extract ferment filtrate, tocopherol, beta-sitosterol, squalene, carbomer, butylene glycol, alcohol, sodium hydroxide, sodium polyacrylate, sodium gluconate, hydroxyacetophenone, 1,2-hexanediol, caprylyl glycol. may contain: titanium dioxide, iron oxides, manganese violet, ultramarines, ferric ammonium ferrocyanide, blue 1 lake, yellow 5 lake, red 40 lake

Shipping details

Estimated ship dimensions: 4.72 inches length x 0.63 inches width x 0.63 inches height
Estimated ship weight: 0.04 pounds
item ships from third party seller: Sonela Beauty

Return details

This item cannot be returned; please reference our return policy for more information.
See the return policy for complete information.

Additional product information and recommendations

Discover more options

Skip to next section

Guests also viewed

Skip to next section
5.0 out of 5 stars with 21 reviews
5 out of 5 stars
30 August, 2026
originally posted on sonela-beauty

I use this brow gel every day, and I love the natural look it gives my brows. I also love the tint - I don't even need to fill them in anymore. So easy and effortless! Definitely recommend it to everyone.
Ilona N
Did you find this review helpful?
5 out of 5 stars
25 August, 2026
originally posted on sonela-beauty

Found my perfect browgel tint ! I love the results came so natural Absolutely wear this everyday ️️
Lifia stanley
Did you find this review helpful?
5 out of 5 stars
22 August, 2026
originally posted on sonela-beauty

Excellent! My brows stayed put all day , the shade and formula is nice and I'm glad I have it !
Brita Hicks
Did you find this review helpful?
5 out of 5 stars
22 August, 2026
originally posted on sonela-beauty

Defined my brows and keeps them in place, don't always wear makeup daily so it's nice to find some good essentials
Stephanie
Did you find this review helpful?
5 out of 5 stars
22 August, 2026
originally posted on sonela-beauty

I tried the brow gel, and I absolutely love it! First of all, it lasted all day, even though I live in Florida and it's so hot here. Second, it already has color, so besides holding my brows in place, it also adds definition. When I brush through my brows, it makes the hairs look more defined and fuller. I'm really happy with it and will definitely recommend it to my friends!
Rushana Khaidarova
Did you find this review helpful?
5 out of 5 stars
21 August, 2026
originally posted on sonela-beauty

This leaves no crunchy feeling on the eyebrows but keeps them beautifully groomed and lifted with just a few swipes of the product. I like that it doesn't dry right away or get sticky. It gives me enough time to style my brows the way I want, and it creates a naturally fuller effect that doesn't fade throughout the day. This is a great product that I'm sure is going to improve the overall health of my eyebrows.
Mar
Did you find this review helpful?
5 out of 5 stars
20 August, 2026
originally posted on sonela-beauty

I have been trying the Sonela Beauty Brow Gel, and it's become a quick step in my makeup routine. It keeps my brows looking neat, fluffy, and in place without feeling stiff or flaky. I love that it gives a natural, polished finish while letting my brows still look like brows.
Priyankashri
Did you find this review helpful?
5 out of 5 stars
18 August, 2026
originally posted on sonela-beauty

Love how this eyebrow tint gives my brows a natural, fuller look without looking too harsh. Easy, quick, and perfect for everyday makeup!
Bathenkrolewicz
Did you find this review helpful?
5 out of 5 stars
18 August, 2026
originally posted on sonela-beauty

I really love the formula and it's very easy to use. Now my makeup routine is being so fast because I spend much time going my eye brows
Geidy
Did you find this review helpful?
5 out of 5 stars
17 August, 2026
originally posted on sonela-beauty

As someone who likes my brows to look defined and polished but still natural, this has quickly become an easy step in my everyday makeup routine. The tint gives my brows a little more depth, while the gel helps shape and hold them in place. I love that I can swipe it through my brows and instantly make them look fuller, more defined, and put together without spending a lot of time on them.
Grace Thompson
Did you find this review helpful?
5 out of 5 stars
16 August, 2026
originally posted on sonela-beauty

Great product, packaging is beautiful! Works great for my sparse areas, the shade match is perfect! My Brows stay in place all day without feeling sticky! 10/10!
Daniele Lin
Did you find this review helpful?
5 out of 5 stars
13 August, 2026
originally posted on sonela-beauty

Very good product! The brow tint stays on for a long time! It's perfect for everyday use!
Estefany
Did you find this review helpful?
5 out of 5 stars
10 August, 2026
originally posted on sonela-beauty

Nice medium hold brow gel with medium level pigment! The wand size and shape is super easy to use! Love that it's beginner friendly and doesn't smudge!
Noor Bairouti
Did you find this review helpful?
5 out of 5 stars
6 August, 2026
originally posted on sonela-beauty

I've noticed my brows have gotten thinner with perimenopause, so I'm always looking for products that make them look naturally fuller without looking overdone. I tried the Dark Brown shade, and I was really impressed. It added just the right amount of color and definition while making my brows look noticeably fuller. I also love that it has nourishing ingredients, so it feels like I'm taking care of my brows while wearing it. It gave me a polished, natural look and stayed put throughout the day. Definitely a product lil keep using!
'@agrayinthelife'
Did you find this review helpful?
5 out of 5 stars
29 July, 2026
originally posted on sonela-beauty

I absolutely love this brow gel! It leaves no white residue or harsh color behind. It makes my brows look naturally fuller and holds them in place nicely without feeling stiff. Definitely a new favorite!
Gulsen Onal Dikici
Did you find this review helpful?
5 out of 5 stars
24 July, 2026
originally posted on sonela-beauty

Natural-Looking Brows That Last All Day

Love this brow gel! It gives my brows a natural, fuller look while keeping them in place all day without feeling crunchy or sticky. The tint is subtle but effective, and it's become one of my go-to products for an easy everyday makeup routine. Highly recommend!??
Maria
Did you find this review helpful?
4 out of 5 stars
22 July, 2026
originally posted on sonela-beauty

Super easy to use

I've been loving the Sonela Tinted Brow Gel! It gives my brows a natural, fuller look with just the right amount of hold no stiffness or crunch. It's quick easy to use, and perfect for everyday wear.
Bianca
Did you find this review helpful?
5 out of 5 stars
22 July, 2026
originally posted on sonela-beauty

Makes my brows fluffy in seconds! Love it!
Olesia Babinova
Did you find this review helpful?
5 out of 5 stars
16 July, 2026
originally posted on sonela-beauty

In love

Me encanta este gel me deja las cejas firmes por horas
Claudia
Did you find this review helpful?
5 out of 5 stars
15 July, 2026
originally posted on sonela-beauty

My New Brow Essential ??

This brow gel is a new favorite in my makeup bag! It keeps my brows in place, looks natural, and feels lightweight. I chose the shade Dark Brown, and it matches my brows perfectly. Definitely a must-have! ??
Olha
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy
Terms