$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- Complete & Balanced dog food for all life states.
- Gently Air Dried for Maximum Nutrient Quality.
- No grains, No Artificial Preservatives, Flavors or Colors.
- Included Superfoods like Chickpeas, Flaxseed, Pumpkin and Blueberries.
- Made in the USA.
Description
We want our furry friends to live their healthiest, happiest lives. That's why our crafted recipes start with the highest quality superfoods and ingredients - slow baked and gently air-dried for maximum nutrient quality. Our gently air-drying method safely preserves the Nutrional integrity and natural tastes of our ingredients.
Pet Caution Statement: Supervise pet while eating
Intended Pet Type: Dog
Storage Instructions: Store in Dry Place
Form: Kibble
State of Readiness: Ready to Eat
Pet Lifestage: Adult
Breed size: All Sizes
Pet food type: Dry
Net weight: 16 Ounces
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 93540149
UPC: 850019389579
Item Number (DPCI): 083-06-0126
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
salmon, chicken, chickpeas, vegetable glycerin, sunflower oil, carrots, bovine plasma, flaxseed, sweet potatoes, pumpkin, blueberries, natural flavor, tricalcium phosphate, choline chloride, mixed tocopherols (preservative), rosemary extract (flavor), vitamins: (calcium carbonate, vitamin e supplement, vitamin b3 (niacin) supplement, thiamine mononitrate, vitamin a supplement, pyridoxine hydrochloride, d-calcium pantothenate, riboflavin supplement, vitamin b12 supplement, folic acid, biotin), minerals: (zinc proteinate, iron proteinate, potassium chloride, copper proteinate, manganese proteinate, sodium selenite, calcium iodate).
Shipping details
Estimated ship dimensions: 10.7 inches length x 6.85 inches width x 2.08 inches height
Estimated ship weight: 1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 410 ratings
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5.0 out of 5 stars with 7 reviews
dog likes it: 5 out of 5
easy to digest: 5 out of 5
nutrition: 5 out of 5
quality: 5 out of 5
value: 4.25 out of 5
100% would recommend
4 recommendations
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Al - 1 month ago, Verified purchaser
Our dog loved it and from ingredients it should be very healthy.
You get what you pay for
5 out of 5 stars
Thumbs up graphic, would recommend
Hannah - 1 month ago, Verified purchaser
Overall, this is very nice food. I'd say it's on par with Farmer's Dog. All of my dogs liked it, I'm a fan of how it's made (nice soft texture), and the ingredients are excellent. I studied a lot of animal nutrition in college, and this gets my seal of approval. I'm very picky. My one con is the price, because this stuff is EXPENSIVE. But, I feed a very expensive food to my geriatric dog anyway, so you have to weigh the good against the bad. If it's within your budget, go for it; it's great. If not, try it as a topper or as treats. I'd use it again.
No horrible smell
5 out of 5 stars
Thumbs up graphic, would recommend
DachshundMama13 - 2 months ago, Verified purchaser
My dogs previous food had a terrible fishy smell every time I opened the bag to feed her. This one actually smells good and my dachshund loves it! I can even give her a bite or two throughout the day as a treat for coming inside instead of a milk bone. Healthier alternative!
Finally Something My Sweet Old Girl Loves!
5 out of 5 stars
Thumbs up graphic, would recommend
MuttMom23 - 2 months ago
After trying so many options, I finally found something my senior pup with bad teeth actually loves. She’s super picky, but she goes crazy for Because It’s Better. At first, I mixed it with her kibble—she’d spit out the hard pieces and only eat this! Even her 80lb brother started sneaking bites, so now he gets a scoop as a topper too. It’s such a relief to see them both happy at mealtime, and it puts my mind at ease knowing she’s not struggling to chew or swallowing hard kibble whole anymore.