About this item
Highlights
- Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awards Finalist, 2008 Berry-American Marketing Association Book Prize It's official: the old marketing model is dead, and word of mouth is king.
- Axiom Business Book Awards (Advertising/Marketing) 2008 3rd Winner
- About the Author: Lois Kelly (Cumberland, RI) is the founder of Foghound, a strategic communications consulting firm specializing in branding, whose clients have included Sun Microsystems, FedEx, and others.
- 240 Pages
- Business + Money Management, Marketing
Description
About the Book
Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation. Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level.Book Synopsis
Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awards Finalist, 2008 Berry-American Marketing Association Book Prize It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message -- because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation. Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level. Without the right message in place, word of mouth marketing will never live up to its promise. This innovative and practical book shows readers how to ignite people's interest...and generate much more than buzz.Review Quotes
.."a prodigious and worthy successor to [The Cluetrain Manifesto] by looking at the ways humans communicate with each other." "The Miami Herald," Sept. 10, 2007
.".a prodigious and worthy successor to [The Cluetrain Manifesto] by looking at the ways humans communicate with each other." "The Miami Herald", Sept. 10, 2007
""Lois Kelly has delivered a prodigious and worthy successor to that book [The Cluetrain Manifesto] by looking at the ways humans communicate with each other and how conversational aspects, hooks and themes can be used for marketing. She brings the proverbial cluetrain into the station and unpacks some of the freight." The Miami Herald, Sept. 10, 2007
Winner of the Gold Medal in the first annual Axiom Business Awards, sponsored by Inc. Magazine, in the advertising/marketing/PR/event planning category. Tied with Word of Mouth Marketing by Andy Sernovitz."
"..a prodigious and worthy successor to [The Cluetrain Manifesto] by looking at the ways humans communicate with each other." "The Miami Herald", Sept. 10, 2007
"“Lois Kelly has delivered a prodigious and worthy successor to that book [The Cluetrain Manifesto] by looking at the ways humans communicate with each other and how conversational aspects, hooks and themes can be used for marketing. She brings the proverbial cluetrain into the station and unpacks some of the freight.” The Miami Herald, Sept. 10, 2007
About the Author
Lois Kelly (Cumberland, RI) is the founder of Foghound, a strategic communications consulting firm specializing in branding, whose clients have included Sun Microsystems, FedEx, and others. Previously, she was Senior Vice President of The Weber Group, one of the largest PR firms in the world. Her articles have appeared in "USA Today, The Wall Street Journal, Brand Week, Advertising Age," and others.