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About this item
Highlights
- As a result of globalization and increased interaction across countries and cultures, multilingualism has gained importance.
- Author(s): Ben Wittner & Sascha Thoma & Timm Hartmann
- 336 Pages
- Art, Graphic Arts
Description
About the Book
Analyzing the theoretical backgrounds and presenting various possibilites of creating designs incorporating different writing systems as multilingualism is becoming increasingly important.Book Synopsis
As a result of globalization and increased interaction across countries and cultures, multilingualism has gained importance. Script, as the most important conveyor of confirmation, plays a major role in this development. Designers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communication. Following a general section on the practical application of bilingual design, experts of the concerned languages compare eight writing systems with the Latin script. This part also contains topical interviews and practical examples of more than 100 designers.Dimensions (Overall): 12.7 Inches (H) x 9.6 Inches (W) x 1.2 Inches (D)
Weight: 4.35 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 336
Genre: Art
Sub-Genre: Graphic Arts
Publisher: Niggli
Theme: Typography
Format: Hardcover
Author: Ben Wittner & Sascha Thoma & Timm Hartmann
Language: English
Street Date: July 15, 2018
TCIN: 94478083
UPC: 9783721209822
Item Number (DPCI): 247-27-2749
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 1.2 inches length x 9.6 inches width x 12.7 inches height
Estimated ship weight: 4.35 pounds
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