THINK LIKE THE HERD: How well do you think you know your family and friends?
WOULD YOU RATHER HAVE ROBOT ARMS OR ROBOT LEGS? Don't know the answer? Try to figure out what everyone else would write! If your answer is in the majority, you win cows.
WHAT’S THE BEST PIZZA TOPPING? Read out a random question card. The aim is to try and guess the same answer as everybody else.
WATCH OUT FOR THE PINK COW! If your answer is the odd one out, you’ll be landed with the Pink Cow — your herd of cows is worthless until you can offload it to someone else.
EASY TO LEARN, QUICK TO PLAY: It takes no time to learn, and rounds are short enough for a quick game.
Description
Think like a cow. Herd Mentality is a social deduction family party board game with a simple black and white mission: write down the same answer as everyone else. It starts with a random question: for example “What's the largest fruit you could get in your mouth without chopping it up?” Everyone secretly writes down an answer. If your answer is in the majority, you win cows. But if your answer is the odd one out, you'll land the Pink Cow and your herd will be worthless — unless you can pass it on! The Question Wrangler reads out a card. Each player (including the Question Wrangler) writes down an answer in secret. When everyone's ready, it's time to reveal the answers one by one, starting with the Question Wrangler. When all the answers have been revealed, count them up to find out which was the most common answer. If you were one of the players who wrote it, collect one cow as a reward. Your herd just got a tiny bit bigger. """" If you were the only player who wrote an answer that didn’t match with anyone else’s, then you’re the odd one out. For your punishment, you must add the Pink Cow to your herd. The only way to get rid of the Pink Cow is for another player to be the odd one out in a later round. While you're holding the Pink Cow, you can't win the game — no matter how big your herd becomes. If you’ve got the Pink Cow, you can still collect more cows, but they aren't worth anything unless you can pass it on."" Comes with a cow pen where you can round up the Cow Tokens and the Pink Cow. One of the best new 2020 family strategy board games. If you like The Chameleon, Spyfall or Big Potato Games you'll love this. For Ages 10+ for between 4 and 20 players. Now get ready to think like the herd! Includes: 160 Cards, 62 Cow Tokens, 2 Answer Pads, 1 Pink Cow, 1 Cow Paddock, Instructions
Suggested Age: 10 Years and Up
Type of Game: Party Games
Playing Time: 20 minutes
Number of Players: 4-20 Players
Educational Focus: Writing, Social Studies, Circuits and Robots, Reading, Social Skills
Includes: Cards, Instructions, Tokens, Game Pieces, Paper
Package Type: Full Game
Battery: No Battery Used
TCIN: 82347132
UPC: 850064186048
Item Number (DPCI): 087-10-0823
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 10.5 inches length x 8 inches width x 2.7 inches height
Estimated ship weight: 1.5 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Herd Mentality is designed for 4 or more players to keep the group-think dynamic strong. However, it can still be enjoyed with 3 players with a few simple adjustments.
submitted byPSi Product Expert - 11 months ago
Brand expert
Q: 1. In a large group of 16 people, what if there are more than one single answers, then who gets the pink cow?
submitted by Ladybug Girl - 2 years ago
A: If there is more than one unique answer, the pink cow stays in the pen or with the player who has it.
Herd Mentality is a delightful family game that brings laughter and engagement to game nights. With simple rules and a fun concept of thinking like the group, it encourages interaction among players of all ages. The game is easy to set up and offers a variety of questions that keep the gameplay fresh. It's perfect for gatherings, ensuring everyone has a great time while fostering connections and friendly competition.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
427 star ratings
4.7 out of 5 stars with 427 reviews
broad age appeal
4.8 out of 5
broad age appeal: 4.8 out of 5
length of play
4.7 out of 5
length of play: 4.7 out of 5
quality
4.8 out of 5
quality: 4.83 out of 5
value
4.7 out of 5
value: 4.74 out of 5
96% would recommend
66 recommendations
5 out of 5 stars
31 August, 2026
originally posted on Big Potato Games
Easy to learn, fun for groups, and great for family game nights and parties.
[This review was collected as part of a promotion.] Herd Mentality is a fun and easy game to play with family and friends. The questions are simple, but the answers can be surprisingly funny. It is exciting to see how everyone thinks and tries to match the majority. The game is easy to learn, keeps everyone involved, and is perfect for parties, family gatherings, and game nights. I really enjoyed playing it and would recommend it to anyone looking for a fun group game.
AnL8
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5 out of 5 stars
24 August, 2026
originally posted on Big Potato Games
Definitely a game l'd recommend if you're looking for something fun that gets everyone involved.
[This review was collected as part of a promotion.] This game was such a fun surprise! It’s super easy to learn, and you don’t have to be an experienced board game player to enjoy it. The concept is simple: you have to think like the majority of the group and try to match their answers. But if you’re the odd one out… you get the pink cow! 🐄 We loved how it gets everyone laughing, talking and interacting. It’s perfect for family game nights, parties or hanging out with friends. ⭐️easy to learn 😂lots of laughs 👥 great for groups
WendyS
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5 out of 5 stars
23 August, 2026Verified purchase
(no review title)
Great game to play with family and friends
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5 out of 5 stars
13 August, 2026
originally posted on Big Potato Games
Cute family night game
[This review was collected as part of a promotion.] Cute little family game perfect for ages 10 and up ! Big potato games owns this so you know it’s a good game, get this for a family game night! It’s super simple and funny we laughed the whole time.
PaigeF
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5 out of 5 stars
3 August, 2026
originally posted on Big Potato Games
Get This Game!
[This review was collected as part of a promotion.] What a fun game!! We are a game night family and this one did not disappoint. The art is so cute, the directions were easy for everyone, and we had a lot of laughs! We’ll be taking it to friend’s as well. It’s really for everyone, and I love that.
AshleighM
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3 out of 5 stars
30 July, 2026
originally posted on Big Potato Games
Good for large groups
[This review was collected as part of a promotion.] We took this game away on vacation, there were only 4 players so it was hard for anyone to score. I would recommend playing this in a larger group setting. It was fun but took awhile
PatriciaC
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5 out of 5 stars
26 July, 2026
originally posted on Big Potato Games
Herd up for a fun, family mentality game !
[This review was collected as part of a promotion.] Round up your herd for a fun game that challenges you to think with a tram type mentality but play with individualism. The game is durable and of good quality materials, Think like the herd or be frustrated when you become the solo one with the lone pink cow. But don’t worry, you have many opportunities to get back with the herd if you can think and challenge yourself to have that herd mentality.
ShaynaB
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5 out of 5 stars
26 July, 2026
originally posted on Big Potato Games
So much fun for the whole family!
[This review was collected as part of a promotion.] I played this game with my kids, ages 11 and 9, and we had an absolute blast! It was so much fun seeing everyone's answers and finding out who was thinking like the rest of the group. There were lots of laughs and giggles between all of us, and it was a great way to spend time together as a family. It's a very cute, fun, and easy-to-enjoy game that I can definitely see us playing again!
AnnF
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4 out of 5 stars
26 July, 2026
originally posted on Big Potato Games
Fun interactive game
[This review was collected as part of a promotion.] This is a fun family game. The instructions are easy to follow. It's fast paced and you can play multiple rounds. The only downfall is running out of questions. But I heard there are expansion packs which sound great!
ChristinaSaavedraC
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5 out of 5 stars
24 July, 2026
originally posted on Big Potato Games
So fun and super cute!
[This review was collected as part of a promotion.] I received Big Potato Games Herd Mentality free for my honest review. It’s a really cute game. The packaging is really fun and appealing. My daughter and her friends played it for a birthday party and it was a big hit. The set up is really fun, we love the colors and how everything looks. It’s a great game for parties or a family game night.
NolaS
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4 out of 5 stars
23 July, 2026
originally posted on Big Potato Games
Easy for older kids to learn and enjoy
[This review was collected as part of a promotion.] My kids love this game. It took them a day or two tn learn it but after that they became lest frustrated with it. It’s very easy to set up the only complaint is everything is cardboard
HunterB
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4 out of 5 stars
23 July, 2026
originally posted on Big Potato Games
Fun simple and clean
[This review was collected as part of a promotion.] A simple but udderly fun time trying to be on the same page as everyone else in the room. The moooooooore the merrier!!! Can be funny. Can play for a short time or longer. .
ShastaG
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5 out of 5 stars
23 July, 2026
originally posted on Big Potato Games
Super fun game
[This review was collected as part of a promotion.] Super fun game for the entire family! Just between the first to collect 8 cows and you win! You just try and get everyone to guess what you messed! Super easy and fun game.
FedericoM
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5 out of 5 stars
23 July, 2026
originally posted on Big Potato Games
Family fun game!
[This review was collected as part of a promotion.] Gameplay was fast and fun! The strategy made you use your brain with alot of belly chuckles. Rules were simple to follow set up quick easy setup with fun for everyone! Would recommend!
CandiceO
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5 out of 5 stars
22 July, 2026
originally posted on Big Potato Games
Family game night!
[This review was collected as part of a promotion.] This is a great family game! It’s easy to learn and play and my family loves playing it! It’s also not a huge commitment, so you can play several rounds or one quick game if time is tight.
CorbettG
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5 out of 5 stars
22 July, 2026
originally posted on Big Potato Games
10/10
[This review was collected as part of a promotion.] I would’ve shared a picture but we left the game at my mothers house. This game was so much fun. We played it as a family game while we were at the beach and when I tell you we had tons of laughs, I’m not even lying. The instructions are so easy to understand and it’s just so much fun. We love playing this game
GraceB
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4 out of 5 stars
21 July, 2026
originally posted on Big Potato Games
Herd Mentality
[This review was collected as part of a promotion.] My kids liked the game. They said it got boring after a while. Game setup was extremely easy. The gameplay was easy and straightforward wl9nxe you learn what all the pieces are for.
FalanaN
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4 out of 5 stars
20 July, 2026
originally posted on Big Potato Games
Don't over think it
[This review was collected as part of a promotion.] This game is really fun. My daughter and I like to play this to unwind. As definitely learn new things lol. The packaging is really pretty. I just love the cowering. We replay it all the time. Qorth the try
brittanyB
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5 out of 5 stars
19 July, 2026
originally posted on Big Potato Games
Fun and engaging!!
[This review was collected as part of a promotion.] I played the game with my family-ranging from almost 10 years to 47. It is a really cute game! Even my teen was engaged for 45 minutes a round! On multiple occasions! I will say the moo-ing added a bit of fun. We did have to skip questions playing with a child. Nothing vulgar or anything, just topics we leave littles out of. I like how the phrase/question cards are double sided, I do wish the papers to write on were as well. We ended up writing small, and creating lines for additional questions, plus writing on the back. This is definitely a game we will continue to bring out. The only con I have is the flocking on the box...it falls off a bit but it's not huge deal.
AMBERR
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5 out of 5 stars
19 July, 2026
originally posted on Big Potato Games
So fun!
[This review was collected as part of a promotion.] So much fun! We’ve played with family and friends and had a great time. Not difficult at all and easy to play with different people. Will upload a picture next time we play. Was having too much fun to remember to take one!!
