Big Trust - by Shadé Zahrai & Fayçal Sekkouah (Hardcover)

Book Synopsis

The groundbreaking, research-backed blueprint changing lives and careers around the world.

Self-doubt. It's the silent force that undermines potential, eats away at confidence, and traps even the most capable in overthinking. You can't outperform it, but you can rewire it.

Drawing on leading research, over a decade of work with Fortune 500 companies, and experience educating millions of professionals worldwide, Dr. Shadé Zahrai reveals a proven system for breaking the cycle of self-doubt and building deep, unshakable self-trust. In Big Trust she shares her proven framework--the Four A's: Acceptance, Agency, Autonomy, and Adaptability--and shows you how to take control of your inner world so you can thrive in the outer one.

With insights from her self-diagnostic quiz and actionable exercises throughout, you'll learn to:

Reframe the beliefs that hold you backBreak free from people-pleasing and perfectionismQuiet comparison and imposter thoughtsStretch your comfort zone and reclaim your powerChannel emotion into clarity and conviction

Whether you're second-guessing a big decision, overthinking in high-stakes moments, or feeling stuck despite knowing you're capable of more, Big Trust offers practical steps that lead to powerful, lasting results.

Everything you aspire to, and the strength to realize it, begins with Big Trust.

Review Quotes

"In Big Trust, Shadé Zahrai offers the perfect inner complement to Building a Second Brain... Zahrai shows that productivity without self-trust leads only to burnout and doubt--that knowledge alone isn't enough without the confidence to act on it. Her framework of Acceptance, Agency, Autonomy, and Adaptability gives readers the missing operating system for their inner world: a way to move through self-doubt with clarity, courage, and composure. This book is essential reading for anyone who's built external systems of knowledge and is now ready to cultivate the internal trust to use them fully." - Tiago Forte, bestselling author of Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential
"Shadé Zahrai has written a book that feels like someone finally pulled back the curtain on self-doubt. She doesn't just tell you to 'believe in yourself'; she shows you how--with proven tools, mindset shifts, and habits that build something far more powerful: self-trust. It's part science, part story, and part wake-up call. If you've ever silenced yourself in a meeting, second-guessed your abilities, or waited to feel 'ready, ' Big Trust will feel like someone finally turned the lights on. It's practical, powerful, memorable, and deeply human. And what I love most? It's like a magician revealing all their secrets." - Vinh Giang, award-winning entrepreneur, keynote speaker, and expert communication coach
"Shadé Zahrai has dedicated her life to empowering others to quiet their inner critic and overcome self-doubt. In Big Trust she shares the framework she's developed so everyone can benefit from it. Eloquently written and insightful, this book provides a practical guide to navigating one of life's greatest challenges--the internal battles we face within ourselves." - Ethan Kross, bestselling author of Shift and Chatter
"Big Trust is a timely and powerful guide for anyone who has ever second-guessed themselves. Dr. Shadé Zahrai distills rigorous research into practical tools that help you replace doubt with clarity and courage. This book will change the way you lead yourself and others." - Sahil Bloom, New York Times bestselling author of The 5 Types of Wealth: A Transformative Guide to Design Your Dream Life
"We all know the fight with self-doubt. In Big Trust, Shadé gives you the mindset and tools to be the one still standing. Science-backed and easy to put into practice, this book hands you a game-plan that actually works. If you're ready to stop second-guessing yourself and step into your potential, this book will show you how." - Jefferson Fisher, trial lawyer and New York Times bestselling author of The Next Conversation: Argue Less, Talk More
"Few people have studied self-doubt as deeply as Dr. Shadé Zahrai, and even fewer can translate it into real-world solutions. What I love most about Big Trust is how actionable it is... This book is packed with research-backed tools you can start using today to build confidence and trust in yourself. If you're serious about personal growth and true self-leadership, you need this book." - Vanessa Van Edwards, behavioral researcher and bestselling author of Captivate: The Science of Succeeding with People
"Shadé Zahrai is already well known for her groundbreaking work on mindset and leadership, and Big Trust lives up to the anticipation... Big Trust is the compassionate, evidence-based guide we've been waiting for to help transform self-doubt into enduring self-trust. It's the rare kind of book that is both inspiring and truly actionable." - Dr. Sue Varma, psychiatrist, Distinguished Fellow of the American Psychiatric Association, and author of Practical Optimism
"Self-doubt can feel like a heavy shadow over your life, but Big Trust is a light that guides you back to yourself. Dr. Shadé Zahrai has a gift for making complex science simple, giving you powerful tools and habits to replace fear with courage and hesitation with action. This book is a reminder that you already have everything you need within you--all you have to do is trust it, and step boldly into who you're becoming." - Kristen Butler, founder and CEO, Power of Positivity
"The moments that matter most are usually the ones when doubt gets the loudest. Big Trust is the playbook for learning how to make the most of your moment and overcome the doubt trying to take you down." - Lewis Howes, New York Times bestselling author of The Greatness Mindset