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BIGEN by Hoyu One Push (4M Mocha Brown) Gray Coverage Cream Color (2.82oz) | Long-Lasting Gray Coverage | Save for Multiple Applications
$21.99 reg $25.00
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About this item
Highlights
- Shade 4M Mocha Brown offers a deep, cool-toned brown with elegant character. Ideal for covering grays while giving your hair a refreshed, dimensional look.
- Creamy, non-drip formula stays in place during application and rinses cleanly. No stains, no mess — just simple, at-home coloring with reliable results.
- Built-in comb applicator allows for smooth, even distribution, helping you reach tricky areas like roots and sideburns with professional precision.
- Save and reuse — BIGEN's unique packaging lets you store remaining product for later use, making it cost-effective for routine touch-ups and future applications.
- One Push technology dispenses both cream components at once — no pre-mixing needed. Fast, convenient, and designed for mess-free application.
Description
Experience seamless gray coverage with a rich and refined twist using BIGEN by Hoyu One Push Gray Coverage Cream Color in 4M Mocha Brown. Designed for maximum ease and lasting results, this innovative formula uses a dual-chamber dispenser to release both the colorant and developer simultaneously — no mixing required. Just press, comb, and go.
The creamy, non-drip formula spreads smoothly with the built-in comb applicator, making it easy to achieve even coverage from roots to ends. Plus, the air-tight design allows you to save unused product for future touch-ups, making this an ideal choice for consistent, long-term hair care with minimal waste.
Mocha Brown (Shade 4M) delivers a sophisticated medium brown tone with cool, chocolatey undertones. It's perfect for anyone who wants a modern, polished color that offers complete gray coverage, while enhancing natural richness and shine in a subtle, stylish way.
The creamy, non-drip formula spreads smoothly with the built-in comb applicator, making it easy to achieve even coverage from roots to ends. Plus, the air-tight design allows you to save unused product for future touch-ups, making this an ideal choice for consistent, long-term hair care with minimal waste.
Mocha Brown (Shade 4M) delivers a sophisticated medium brown tone with cool, chocolatey undertones. It's perfect for anyone who wants a modern, polished color that offers complete gray coverage, while enhancing natural richness and shine in a subtle, stylish way.
Hair Type: All Hair Types
Product Warning: Use with adult supervision
Product Form: Cream
Beauty Purpose: Hair Coloring
Product Name: BIGEN by Hoyu One Push (4M Mocha Brown) Gray Coverage Cream Color (2.82oz) | Long-Lasting Gray Coverage | Save for Multiple Applications
Processing Time: 35 minutes
TCIN: 1003692998
UPC: 3711704192201
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Shipping details
Estimated ship dimensions: 4 inches length x 4 inches width x 5 inches height
Estimated ship weight: 0.6 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: SleekShop
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 15 reviews
1 out of 5 stars
17 June, 2025
originally posted on https://bigen-usa.com/
Bigen hair color
I was very disappointed. I don't know if there was something wrong with the color but it didn't hold at all, gray still showed and the color that did hold came out right away.
5 out of 5 stars
29 April, 2025
originally posted on https://bigen-usa.com/
Excellent product
The color is perfect and easy to apply
5 out of 5 stars
31 March, 2025
originally posted on https://bigen-usa.com/
Easy to use and provides great gray coverage
First time using this product. Easy to setup and love the fact that no mixing is necessary. Relatively no mess due to the brush and the dispensing of the color on the brush. Huge fan and will be buying more in the future.
5 out of 5 stars
11 December, 2024
originally posted on https://bigen-usa.com/
.
I'm satisfied with the products.
5 out of 5 stars
20 November, 2024
originally posted on https://bigen-usa.com/
Hair color pump.
I like that it easy and has a pleasant scent, it covers the gray and lasts long to reapply .Hair is soft. I have been using this product for over 4 years.
5 out of 5 stars
9 April, 2024
originally posted on https://bigen-usa.com/
.
I am a first time user with Asian natural black hair with grey. I bought Bigen Origins - One Push in 3 colors to try: # 4 Medium Brown, 5 Dark Brown, and 6 Darkest Brown. I started with the #4 Medium Brown and found the application with the product is very easy and quick and I could get my shoulder length hair cover very quickly with ease. The product has a very creamy consistency and does not drip. I colored the root first then the rest of the hair. I waited the 15 minutes and wash off. I noticed the color on the white hair look red while the color on the black hair look more like a very dark brown. I will try the #5 Darker Brown next in hope that it will make the white hair look less red. Overall, I like the product quality the ease of use of the product. Shipping was quick and product received as described. I will buy again. Highly recommend!
5 out of 5 stars
5 April, 2024
originally posted on https://bigen-usa.com/
.
I love it easy to use
5 out of 5 stars
25 November, 2023
originally posted on https://bigen-usa.com/
Great Hair Color
This product is so easy to use. The result always comes out in really nice shiny color. My hair feels so soft and light. I really love it.
5 out of 5 stars
28 November, 2022
originally posted on https://bigen-usa.com/
The Easiest Hair Color Ever!
I started using One Push in the family and then gifted to my husband and to my 80 year-old mother. They all love it and have been using One Push for over 2 years now. I usually stock up during the Black Friday sale. My IG @mytopthingsss has some tutorials of it. Just cannot go wrong or complaint about it. PLEASE DO NOT DISCONTINUE ONE PUSH!!!
5 out of 5 stars
7 April, 2022
originally posted on https://bigen-usa.com/
Refills
Love the formula but don't love the price. I have long hair that would required at least 2 bottles to cover my whole head. I also do touch up every 2 months. That quickly adds up in cost. It would be nice if they sell just the color/refills with a discount that would be nice.
5 out of 5 stars
16 December, 2021
originally posted on https://bigen-usa.com/
Easy, quick and good coverage!
Only 15mins! It is easy and quick and good coverage. Good part is you do not need to use entire bottle. You can save and use for next time. Economical! Also, Bigen customer service is very helpful. I appreciate their support!
5 out of 5 stars
29 November, 2021
originally posted on https://bigen-usa.com/
One push very easy to use
One push Very easy-to-use and beautiful hair color 4b has been praised by everyone
5 out of 5 stars
9 June, 2021
originally posted on https://bigen-usa.com/
Leaves fantastic feeling
I tried a Leave-In Conditioner for the first time, and it leaves fantastic feeling after I used shampoo my hair ,and also Bigen Cream Color One Push is perfect to tint my hair without making a big mess on my sink area.
5 out of 5 stars
15 December, 2020
originally posted on https://bigen-usa.com/
Better result with this product
I received the promotion deal for a free trial box of this product a while ago. Since it was free, I took the opportunity to adventure with the color I wouldn't normally buy (Burgundy Brown). It was just as easy to use as any other one-push type, and no harsh smell. What came to me as a surprise was that three weeks after I used this product, my usual gray was NOT gray yet! With other products, my natural gray would turn gray after a couple of weeks. This may be due to the color I selected and may not be the same result for other people, but for me, it seems to work very well.
2 out of 5 stars
4 October, 2019
originally posted on https://bigen-usa.com/
Good
Good Product