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About this item
Highlights
- The kaleidoscopic story of how an underground American subculture reshaped the global fashion industry.
- About the Author: Tyler Watamanuk is a contributor for GQ who has covered streetwear and style for the magazine since 2017.
- 352 Pages
- Biography + Autobiography, Fashion
Description
Book Synopsis
The kaleidoscopic story of how an underground American subculture reshaped the global fashion industry. The world now calls it "streetwear." This is the story of how this fiercely guarded counterculture launched a lifestyle and fashion movement that has endured for nearly fifty years. It was born out of the undergrounds of American culture--a unique fusion of graffiti, hip-hop, surf, skate, and punk. These designers and brand operators established a creative tradition and cottage industry that they could call their own. It was a provocation of art and fashion, exclusivity and commerce that forever challenged the by-the-book definitions of artist, designer, and entrepreneur. Since the first recognizable wave of streetwear labels started to form in the 1980s, it was a slow and steady swell over the next three decades until the clothes eventually exploded into mainstream fashion and popular culture. These brands turned T-shirts, hoodies, and sneakers in a covetable totems of status and big business wanted in on the magic. Streetwear's mindset and motifs soon dominated nearly every corner of the marketplace, from American malls and Tokyo boutiques to the luxury runways in Paris and Milan. Bigger Than Fashion tells the decades-long journey--featuring brands like Stüssy, BAPE, Supreme, The Hundreds, and Off-White--that led the once-underground subculture of outsiders to mainstream sartorial dominance. It is a sweeping story of a unbridled creativity, unflinching DIY ethos, and an unstoppable drive to challenge the status quo.About the Author
Tyler Watamanuk is a contributor for GQ who has covered streetwear and style for the magazine since 2017. His writing has appeared in The New York Times, The New Yorker, The Wall Street Journal, VICE, Complex, and Highsnobiety, among other publications. Bigger Than Fashion is his first book.Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .91 Inches (D)
Weight: 1.03 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 352
Genre: Biography + Autobiography
Sub-Genre: Fashion
Publisher: Simon & Schuster
Format: Hardcover
Author: Tyler Watamanuk
Language: English
Street Date: November 18, 2025
TCIN: 94054606
UPC: 9781982182861
Item Number (DPCI): 247-38-8247
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.91 inches length x 6 inches width x 9 inches height
Estimated ship weight: 1.03 pounds
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