Blind Spot - by Steve Diller & Nathan Shedroff & Sean Sauber (Paperback)

Book Synopsis

Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers.

In Blind Spot, you'll learn how exceptional organizations--from Disney to Instagram--innovate and sustain valuable, productive customer relationships. Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business--and even your shareholders.

Review Quotes

"Blind Spot lays out a powerful design thinking approach for an organization to build long-lasting, meaningful relationships with customers.'
--Reid Hoffman, chairman at Linkedin and partner at Greylock

"Blind Spot provides helpful examples to teach leaders how to deeply engage and commit to their customers, instead of simply transacting with them while wondering why they're not coming back at all."
--John Maeda, partner, Kleiner Perkins Caufield & Byers

"Blind Spot takes the mystery out of how companies can and should create lasting value for the people that matter most--their customers."
--Lisa Kay Solomon, coauthor of Moments of Impact and Design a Better Business

"The waveline is the first new tool I've seen in years that has the power to build relationships with consumers that they will value highly. Indeed, the waveline is the new consumer journey."
--Bruce Nussbaum, former Innovation and design editor of Business Week and current mentor-in-residence at NEW INC, the New Museum's digital art incubator in New York