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Blue Buffalo Life Protection Formula Natural Puppy Dry Dog Food with Chicken and Brown Rice
$17.49 ($0.22/ounce)
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About this item
Highlights
- REAL CHICKEN FIRST: This Blue Buffalo dry dog food is made with real, high quality chicken as the #1 ingredient
- HIGH QUALITY NATURAL FOOD: BLUE's natural dry dog food is made with premium ingredients and contains no chicken or poultry by-products, corn, wheat or soy
- SPECIALLY FORMULATED FOR PUPPIES: BLUE Life Protection Formula Puppy Food contains DHA and ARA (important fatty acids found in mother’s milk) to support cognitive function and retinal health
- CONTAINS IMMUNITY-BOOSTING LIFESOURCE BITS: LifeSource Bits contain a precise blend of antioxidants, vitamins and minerals to support immune system health, life stage needs and a healthy oxidative balance
- Contains: One (1) 5-lb trial-size bag of BLUE Life Protection Formula Natural Puppy Dry Dog Food, Chicken and Brown Rice
- ENHANCED IMAGERY: We have enhanced our digital product packaging to highlight our products’ ingredients and essential benefits; while the physical packaging will differ slightly, all information is accurate
Description
Because puppyhood is such an important stage in any dog’s life, BLUE Life Protection Formula Chicken and Brown Rice Puppy dry dog food is specially made to support the healthy growth and development of your puppy. It’s a high-quality, balanced recipe you can both feel great about. With real chicken first in a lineup of natural ingredients enhanced with vitamins, minerals, and other nutrients, this recipe is as delicious as it is healthy for your new best friend. Formulated specifically for puppies, this diet contains DHA and ARA — fatty acids found in mother’s milk — plus Choline, to support brain and eye development. Like all BLUE dry foods, BLUE Life Protection Formula includes exclusive antioxidant-rich LifeSource Bits, which are “cold-formed” to retain their potency. Give your puppy the balanced nutrition of BLUE Life Protection Formula today. BLUE Life Protection Formula is brought to you by Blue Buffalo, the leader in natural pet food. Blue Buffalo makes premium-quality pet foods featuring real meat, fruit, and vegetables. Love them like family. Feed them like family.
Pet Caution Statement: No warning applicable
Intended Pet Type: Dog
Storage Instructions: Store in Dry Place
Used For: Bone Health, Skin and Coat Health, Immune System Health
Features: Soy-Free, Meat as the First Ingredient, Wheat Free, No Artificial Flavors, Colors or Preservatives, Added Rice, No Artificial Flavors, No Animal By-Products, Natural, No Artificial Colors
Form: Kibble
State of Readiness: Ready to Eat
Package Quantity: 1
Pet Lifestage: Puppy
Breed size: All Sizes
Pet food type: Dry
Net weight: 5 Pounds
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 52616092
UPC: 840243144082
Item Number (DPCI): 083-06-0356
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
deboned chicken, chicken meal, brown rice, oatmeal, barley, fish meal (source of omega 3 fatty acids), chicken fat (preserved with mixed tocopherols), dried tomato pomace, peas, natural flavor, flaxseed (source of omega 6 fatty acids), dried egg product, dried yeast, fish oil (source of ara-arachidonic acid and dha-docosahexaenoic acid), salt, potassium chloride, choline chloride, direct dehydrated alfalfa pellets, dicalcium phosphate, dried chicory root, alfalfa nutrient concentrate, calcium carbonate, l-threonine, dl-methionine, preserved with mixed tocopherols, vitamin e supplement, dried sweet potatoes, carrots, zinc amino acid chelate, zinc sulfate, vegetable juice for color, ferrous sulfate, iron amino acid chelate, blueberries, cranberries, barley grass, parsley, turmeric, dried kelp, yucca schidigera extract, niacin (vitamin b3), copper sulfate, calcium pantothenate (vitamin b5), l-ascorbyl-2-polyphosphate (source of vitamin c), l-lysine, biotin (vitamin b7), vitamin a supplement, copper amino acid chelate, manganese sulfate, taurine, manganese amino acid chelate, thiamine mononitrate (vitamin b1), riboflavin (vitamin b2), vitamin d3 supplement, vitamin b12 supplement, pyridoxine hydrochloride (vitamin b6), calcium lodate, folic acid (vitamin b9), sodium selenite, oil of rosemary.
Shipping details
Estimated ship dimensions: 5.23 inches length x 8.8 inches width x 9.33 inches height
Estimated ship weight: 5.14 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this for puppies 2-12mos
submitted by Lisa - 1 year ago
A: Yes, this food is labeled for pups 1-12 months in age. Thanks for reaching out!
submitted byBlue Buffalo Expert - 1 year agoBrand expert
Q: is there an option to add water? there's a baby blue version from this brand that says to add warm water to release aromas and my puppy prefers that..
submitted by Taratruth - 9 months ago
A: Yes, you can add warm water and mix to fully release flavors and aroma. We hope this helps!
submitted byBlue Buffalo Expert - 9 months agoBrand expert
Q: Is it good for golden retriever puppy
submitted by Jhon - 4 years ago
A: Hi there! We're happy to help. We recommend speaking with your veterinarian, as he or she should be able to direct you to a product that is best suited for your pet. Thank you!
submitted byBlue Buffalo Expert - 4 years agoBrand expert
Frequently bought together
$3.99($0.40/ounce)
reg $4.29 Sale
4.6 out of 5 stars with 132 ratings
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Guests are saying
This dog food has received high praise from guests for its quality and effectiveness in promoting health and happiness in their pets. Many guests noted that their dogs love the taste and have experienced improvements in digestion, coat health, and energy levels. The small kibble size is perfect for puppies, making it easy for them to chew. Overall, this product is seen as a reliable choice for pet owners looking to provide nutritious meals for their furry friends.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 842 reviews
dog likes it: 4.65 out of 5
easy to digest: 4.45 out of 5
nutrition: 4.71 out of 5
quality: 4.52 out of 5
value: 4.42 out of 5
85% would recommend
68 recommendations
5 out of 5 stars
16 October, 2025Verified purchase
(no review title)
My beagle loves it and it works for training treats
5 out of 5 stars
15 October, 2025Verified purchase
(no review title)
My puppy has lived this ever since we got her! Shes almost a year old and her coat is just absolutely beautiful and shiny!
5 out of 5 stars
7 October, 2025Verified purchase
dog food
my dog loves this and enjoy it
3 out of 5 stars
28 September, 2025
originally posted on bluebuffalo.com
Add some fiber!
Myself along with my fellow puppy owner friends are dealing with the same issue. Loose, stinky stool from Blue Buffalo puppy food. While we can't do anything about the smell (we've concluded from fish ingredients), we've addressed the loose stool. Each feeding we add a quarter teaspoon of organic pumpkin🎃. *Maybe Blue Buffalo could just add it to the list of ingredients??* This is a regularly reviewed concern with customers.
1 reply from Blue Buffalo team - 28 days ago
Thank you for taking the time to share your feedback. We're truly sorry to hear about your dog's reaction to our BLUE Life Protection Formula Chicken and Brown Rice Recipe Food. We treat every pet like family, and we want to make things right. To help us understand what happened and find a solution, please contact us directly at https://bluebuffalo.com/about/contact/. We're committed to resolving this and ensuring your pet receives the best possible care. We appreciate you bringing this to our attention.
5 out of 5 stars
19 September, 2025
originally posted on bluebuffalo.com
Puppy loves it, Mama’s happy!
My puppy loves his food! He came to me already eating this but we will be transitioning to adult Blue Buffalo when the time comes.
5 out of 5 stars
14 September, 2025
originally posted on influenster.com

Only Food She Eats
My 2 year old, 35 lb bernedoodle loves this food. It is the perfect size for her to chew without just swallowing it down. Or had never given her stomach issues. Great brand that I trust for my dog.
5 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2025Verified purchase
Great kibble
Great dog food. Puppy is 2 years and two months
5 out of 5 stars
6 September, 2025Verified purchase
Love My Blue Buffalo
My name is Jeff. I am a rescue and my new family feeds me Blue Buffalo. Of course I eat some healthy chicken, carrots and broccoli, too. I love my Blue Buffalo and so does my sis Sage.
5 out of 5 stars
3 September, 2025
originally posted on bluebuffalo.com
Mrs
My puppy loves this dry dog food.
5 out of 5 stars
3 September, 2025
originally posted on bluebuffalo.com
This is great quality food.
My Fur.babies love this food. My girl baby has severe allergies and they have gone completely away, even when vet visits and medication didn't help
5 out of 5 stars
29 July, 2025
originally posted on bluebuffalo.com
Guilty
Our fur baby just loves this food. The smaller bits are easy for her to eat. Moxie is a Havanese and she is very active. Not just because she is a puppy, but due to her breed. When we got her she was 3 months old and was eating an off brand.I wanted her to have a quality food. We had seen your commercials and decided to try it. I could tell it was a good quality brand because it was a different type than what she use to, she never diarrhea.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 July, 2025Verified purchase
Gave our puppy diarrhea
This is what our breeder fed our puppy. We continued it once we adopted and it gave our puppy CONSTANT diarrhea. It delayed house training and was a huge mess. We switched to Purina Puppy Chow and a week later there was no more diarrhea. I do not recommend this food.
1 reply from Blue Buffalo Expert team - 3 months ago
We’re very sorry to hear about your pup’s experience with our Life Protection Formula Natural Puppy Dry Dog Food. We treat every pet like family, and it's our mission to support their health and well-being. Please reach out to us directly at https://bluebuffalo.com/about/contact/ for proper assistance.
5 out of 5 stars
13 July, 2025
originally posted on bluebuffalo.com
Nice product
It a really nice food when I got my buddy he was always having soft and runny pop but with blue I don't get it it's normal pop for my little buddy
5 out of 5 stars
6 June, 2025
originally posted on influenster.com

Tasty and nutritious dog food
The price is reasonable. My dog loves the taste. I love that the ingredients are enhanced with vitamins and minerals. I also like that the packaging says specifically for puppy.
5 out of 5 stars
Thumbs up graphic, would recommend
13 May, 2025Verified purchase
dog likes it
dog likes it and not too expensive
5 out of 5 stars
12 May, 2025
originally posted on bluebuffalo.com
Very pleased with this quality dog food
Bubba (pug) was 3 months old when he began eating Blue Buffalo “Baby Blue”. He’s enjoyed eating it for 5 months-small size kibble, tasty with a variety of delicious flavors in every bowl. He’s spoiled rotten and expects his “Baby Blue” to be available whenever he needs a little “pick me up”. Will not be buying any other brand of dog food because Blue Buffalo is meeting ALL his nutritional requirements.
5 out of 5 stars
11 May, 2025
originally posted on bluebuffalo.com
That the ingredients are so healthy
We Love this puppy food our puppies coat is so shiny and healthy looking.
5 out of 5 stars
10 May, 2025
originally posted on bluebuffalo.com
completely changed our puppies digestion issues
We were feeding our puppies pedigree puppy and they were all having horrible diarrhea. I made the decision to switch their food to blue buffalo within a couple of days, the diarrhea was gone. I wish that I could feed all of my dogs blue buffalo. It's an amazing food but too expensive for me to feed this to my large dogs
4 out of 5 stars
1 May, 2025
originally posted on bluebuffalo.com
Bella's Favorite
Was feeding our new 8 month old Aussie another brand of food that was given to her until we adopted her. She would leave most of it in her bowl. Switched to Blue and now she cleans the bowl every time!
5 out of 5 stars
18 April, 2025
originally posted on bluebuffalo.com
Dogs love it !
We tried this several months ago and our dogs love it and I think is so much healthier..perfect size bites for the little mouths.