BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant - Medium Brown
$17.99 when purchased online
Target Online store #3991
About this item
Highlights
- Cover roots and thinning patches in seconds
- Water-resistant formula lasts up to 24 hours
- Comes with a dual-ended brush for precise application
- Infused with squalane for a natural, seamless finish
- Dermatologist tested and safe for all hair types
- Easy to wash out with shampoo, non-staining
Description
BOLDIFY Root Touch Up Powder is designed for quick, effective coverage of roots, thinning patches, and grays. It includes a dual-ended brush for precise application and is infused with squalane to provide a natural, seamless finish. Dermatologist-tested and gentle on the scalp, this water-resistant formula lasts up to 24 hours, ensuring your hair looks full and refreshed all day. Perfect for all hair types and colors, the powder washes out easily with shampoo, making it an ideal solution for both women and men. No staining or mess – just flawless, easy touch-ups whenever you need them.
Instructions:
Remove cap to reveal the puff applicator.
Apply powder directly to clean, dry, styled hair using the brush.
Press the puff applicator onto thinning areas or roots. For best results, apply gently in a sweeping motion.
Blend using the brush for a natural finish.
Powder easily washes out with shampoo. Reapply as needed
Instructions:
Remove cap to reveal the puff applicator.
Apply powder directly to clean, dry, styled hair using the brush.
Press the puff applicator onto thinning areas or roots. For best results, apply gently in a sweeping motion.
Blend using the brush for a natural finish.
Powder easily washes out with shampoo. Reapply as needed
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Sulfate-Free, Paraben-Free
Product Form: Powder
Sustainability Claims: Cruelty-Free
Includes: Applicator
Beauty Purpose: Hair Coloring
Processing Time: 5 Seconds
Features: Temporary Permanence, Reusable, Leave In
TCIN: 93071137
UPC: 860012480913
Item Number (DPCI): 063-01-0192
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
mica, talc, dimethicone, magnesium stearate, silica, vinyl dimethicone/methicone silsesquioxane crosspolymer, squalane, ethylhexylglycerin, triethoxycaprylylsilane, phenoxyethanol, benzotriazolyl dodecyl p-cresol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate. may contain: ci 77499 (iron oxide), ci 77492 (iron oxide), ci 77491 (iron oxide), ci 77266 (d&c black no. 2).
Allergens & Warnings:
WARNING: For external use only. If irritation or rash appears, discontinue use. Avoid contact with eyes. Avoid inhalation.Shipping details
Estimated ship dimensions: 2.3 inches length x 2.3 inches width x 5 inches height
Estimated ship weight: 0.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Guests also viewed
Discover more options
Related Categories
- Hair Care
- Shampoo & Conditioner
- $5 Target Gift Card With $30 S...
- Hair Styling Products
- Shampoo
- Hair Care Deals
Guests are saying
This hair powder is a game changer for guests looking to cover gray roots and thinning areas between salon visits. Many guests appreciate its easy application and natural look, making it a convenient option for daily use. The compact design allows for portability, and the product effectively blends with various hair colors. However, some guests have noted challenges with color matching and applicator design, suggesting room for improvement.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 680 reviews
100% would recommend
2 recommendations
Boldify
5 out of 5 stars
Vicki R. - 4 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] A friend told me about this magical powder. Can’t believe how well it works. It’s brought my confidence back. No more worries about my bald spot showing. Absolutely love it.
Hairline powder
5 out of 5 stars
Cathy S. - 7 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] Love it I bought dark blonde I will order light brown as too light but love product Wish was in store to try out color Will highly recommend to others and did so She loved too
Blonde hair powder
4 out of 5 stars
Channing S. - 8 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] If your hair is dark it won't show up for blonde streaks but if your hair is already light it works good.
I see the difference
5 out of 5 stars
Thumbs up graphic, would recommend
Cookies4 - 10 days ago, Verified purchaser
Subtle fill ins make a huge difference in the overall look of hair Wish there was more product in container
Great color and coverage
5 out of 5 stars
Susan S. - 12 days ago
originally posted on BOLDIFY
This is the perfect color for my medium brown clients that have some warmth in their hair color.
Love it!!
5 out of 5 stars
Marta C. - 13 days ago
originally posted on BOLDIFY
Love this product, it helps me not only cover my grays but also my thinning areas of my scalp!
Works Great!!
5 out of 5 stars
Amy R. - 14 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] Its exactly what I needed! Its exactly what they say it is!
Amazing product for thinning hair!
5 out of 5 stars
Jendy M. - 14 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] This product is amazing for thinning hair! I am amazed at how natural it looks, how long-lasting it is, I do spray just a very small mist of hairspray after first applying it and it lasts for days! It doesn't flake, doesn't come off on my pillows at night. If Natasha Bure had not demonstrated this on her instagram feed, I would never have tried it! Now I'll never be without it! At age 70, I am still working full-time and I have been very self conscious about my thinning hair, especially on top. At 5' tall, most people are taller and can see the top of my head! Even with extremely sensitive skin and scalp, this has not bothered me at all! I'm thrilled. Try this product, you can't go wrong! ( I used Gray shade).
Hair stylist
5 out of 5 stars
Ilona M. - 15 days ago
originally posted on BOLDIFY
I love the temporary coverage. I got so many compliments.
Good cover
5 out of 5 stars
Hayley B. - 16 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I love how it covers grays so easily and cleanly. Will order again!
Just buy it
5 out of 5 stars
Thumbs up graphic, would recommend
ThriftyMomO3 - 17 days ago
Great coverage. Looks natural.
Unhappy
2 out of 5 stars
Barby P. - 20 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I find this product, no different than the ones I have used before. I thought it would last longer and every time I scratch my head it comes up on my hands not impressed at all.
It’s a great product but the I purchased 2 bottle and I’m supposed to get 1 free instead I only received 2 bottle not 3.
5 out of 5 stars
Arthur F. - 20 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] If you can mail me the free bottle, since I purchased 2 bottle and your add says buy 2 and get 1 free, instead I only received 2 bottle total. I would really appreciate it if you mail me the free bottle. I plan to buy some more of your product but I decided not to since I didn’t receive 3 bottle from buying 2 and get 1 bottle.
Hairline Powder
5 out of 5 stars
Arlene D. - 21 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I am so glad my hair dresser recommended this product to me! This is the second time I have purchased this! My hairline on the top of my head and my hair is getting thin. When using the product , it covers up that hairline and look wonderful! I love it. It lets me extend out my visits to the hairdressers due to the white streak not going down the top of my head!
Great stuff
5 out of 5 stars
Laurie N. - 24 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] Covers my dark roots and amazing customer service.
Good product!!
4 out of 5 stars
Bonnie N. - 25 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] Product easy to apply and lasts for several days. It doesn’t rub off or have any scent. The only problem is that I ordered the wrong color. I need dark brown not the medium brown I received.
Satisfaction
5 out of 5 stars
Joanna A. - 26 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I like the product but I think a small brush would be easier to handle than the sponge. I would be able to use it after I style my hair.
Hair color of product details
3 out of 5 stars
Ramona C. - 27 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] Not dark enough. Seems light a light brown not a dark brown that I ordered
Love it!
5 out of 5 stars
Elaine P. - 1 month ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] They had a special, so I ordered 3 different colors, due to not being sure of my shade. I tried 1 and it was to light so went with the darkest color I ordered and loved it. Can I exchange the 1 I didn't open?
Root and brow touch up
5 out of 5 stars
Linda - 1 month ago
originally posted on BOLDIFY
I have used this product for over a year I didn’t realize I could us on my brows tried it today and love it.