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Sponsored

COLOR WOW Root Cover Up - 0.07oz

COLOR WOW Root Cover Up - 0.07oz - 2 of 3COLOR WOW Root Cover Up - 0.07oz - 3 of 3
COLOR WOW Root Cover Up - 0.07oz - 1 of 3
$29.31 sale price when purchased online
$34.49 list price
Target Online store #3991

About this item

Highlights

  • Water Resistant
  • Covers Gray Roots
  • Retains Shine and Natural Feel
  • Instant results

Description

Color Wow Root Cover up covers gray roots instantly and seamlessly. Even camouflage dark regrowth - without peroxide! One Professional mineral powder adheres to hair without feeling sticky, oily, or stiff. Hair retains shine and natural feel. If you have gray roots and want a simple fix, try Color Wow Root Cover Up. This product conceals the undesired gray hairs or visible roots with its mineral pigments that complement your hair and let you have your color back! With instant results, you will feel like you have thicker and fuller hair. This product comes in a small container and a brush. The container is easy to store because of its small size.
Hair Type: All Hair Types
Number of Pieces: 2
Health Facts: Dye-Free, Paraben-Free
Product Form: Powder
Includes: Brush
Beauty Purpose: Hair Coloring
Processing Time: 0 seconds
Features: Reusable
TCIN: 76160109
UPC: 5060150185434
Item Number (DPCI): 063-01-3257
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

synthetic fluorphlogopite, talc, mica, octyldodecyl stearoyl stearate, ethylhexyl pamitate, zinc stearate, silica, zea mays, starch, pentaerythrityl tetraisostearate, aluminum starch octenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylylsilane, cl 77499 (iron oxides), cl 77491 (iron oxides), cl 77891 (titanium dioxide).

Shipping details

Estimated ship dimensions: 2.17 inches length x 5.12 inches width x 0.75 inches height
Estimated ship weight: 0.143 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Northern Mariana Islands, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Can my stylist apply color over it, or do I need to wash it out before I got have my hair treated for color? I just want this for touchup when my roots peek through between touchups. Thanks!

submitted by Mimi - 1 month ago
  • A: Hi Mimi! Your hair stylist may likely prefer clean roots for color application. You can absolutely use this in between touchups! Thank you for your interest.

    submitted byTarget Brand Expert - 16 days ago

Q: Will this work for my bald spot? I have a noticeable spot with little hair on top of my hairline and you can see my scalp

submitted by Samantha - 7 months ago
  • A: Hi Samantha! Yes, this product would work great for you to fill in a bald spot. Thank you for your interest!

    submitted byTarget Brand Expert - 5 months ago

Q: how chemical free is it exactly? I'm going through chemo not supposed to use sulfites or other specific chemicals on my hair

submitted by Dixie - 2 years ago
  • A: Hi there! I would urge you to look at the Label Information tab or on the packaging to peek at the ingredients list before using. Thanks! :)

    submitted byTarget Brand Expert - 1 year ago

Q: What is country of origin for this product and what are ingredients?

submitted by Elaine - 2 years ago
  • A: China. Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenyls

    submitted byAmanda T - 2 years ago

Q: I only wash my hair several times per week - can you sleep with this in your hair or will it transfer to the pillow, etc.?

submitted by cleveland shopper - 4 years ago
  • A: You will probably see some transfer. Maybe not a lot, but just little

    submitted byAdamC - 4 years ago

Q: Do you apply to dry clean (African American) hair

submitted by Linda - 4 years ago
  • A: Yes, ideally apply to dry hair

    submitted byAdamC - 4 years ago

Q: Hi! I don't have any grays yet, but I have brown roots, with dyed platinum blonde hair. Would this product work for me? Thanks!

submitted by Hannah _ - 5 years ago
  • A: Hello, yes it will cover well

    submitted byAdamC - 5 years ago

Q: does this run if sweating and is it water proof for swiming

submitted by flower - 5 years ago
  • A: Hello, this formula is water-resistant. It will hold up well against sweat but not sure about being completely submerged under-water. It is meant to be washed out

    submitted byAdamC - 5 years ago

Q: Does this cover silver or grey hair {the red shade in particular)?

submitted by Terry - 5 years ago
  • A: It does a great job at covering and making the area look more full as well.

    submitted byhair4you - 5 years ago

Q: does this need to be washed out before having hair professionally colored?

submitted by tori - 6 years ago
  • A: Yes, it is not permanent. It is basically a coverage powder that is washed out after each shampoo.

    submitted byhair4you - 5 years ago

Summary of reviews

This product has garnered mixed feedback from guests, with many praising its ability to effectively cover gray roots and blend seamlessly with natural hair color. Guests appreciate its ease of application and the natural look it provides, making it a great option for touch-ups between salon visits. However, some guests have expressed disappointment with certain shades not performing as expected, particularly for blonde hair. Overall, it offers a convenient solution for maintaining hair color.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 92 reviews
    effectiveness: 3.61 out of 5
    quality: 3.59 out of 5
    value: 3.31 out of 5
    63% would recommend
    30 recommendations

    Superb Product!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Zero Water Pitcher - 19 hours ago
    WOW root cover-up is an exemplary product that never fails to get the job done with ease and incredible staying power. Exemplary! Won't go without it!
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    Exceptional

    5 out of 5 stars
    Thumbs up graphic, would recommend
    KS - 2 months ago, Verified purchaser
    Best product ever!! Completely covers my gray.
    effectiveness: 5 out of 5
    value: 4 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Disappointed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Target shopper - 8 months ago, Verified purchaser
    Bad product, does not cover gray
    quality: 1 out of 5
    effectiveness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Amazing product

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Ash_lud - 9 months ago, Verified purchaser
    Ok I wasn’t sure how much I would like this but WOW is right. Blends my roots into my hair so well! I didn’t realize how dark I was until I washed my hair again. Great to use when you’re waiting for next hair appointment
    quality: 5 out of 5
    value: 5 out of 5
    effectiveness: 5 out of 5
    3 guests found this review helpful. Did you?

    Doesnt work

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Lindsay - 1 year ago, Verified purchaser
    So disappointing! The blonde didn’t cover at all and I used a generous amount of the product. I will be returning this.
    quality: 1 out of 5
    value: 1 out of 5
    effectiveness: 1 out of 5
    2 guests found this review helpful. Did you?

    Blonde shade doesnt cover at all

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Emilyb - 2 years ago, Verified purchaser
    I was hopeful for this, I assume the dark powder might do a better job but the blonde is basically translucent. It doesn’t cover up my roots and it’s so little amount, just looks like eye shadow.
    quality: 1 out of 5
    value: 1 out of 5
    effectiveness: 1 out of 5
    8 guests found this review helpful. Did you?

    Love this!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    kk - 2 years ago
    This is great! I am totally gray under my color and touch up my root’s every 2 weeks to avoid a skunk stripe. Occasionally I have to put off coloring for a few days to look good for a special event. Tonight I used medium brown on my roots which are about a quarter of an inch long. It colored them perfectly. Could not tell at all that there were gray roots. Only takes a little I have had mine for quite awhile, so worth the price . Also great for coloring areas of thinning which I have at almost 70 . My hair stylist told me to try this and I am very pleased with the results
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    21 guests found this review helpful. Did you?

    Good buy

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Helloeveryday - 2 years ago
    I ordered medium brown. It worked pretty good. It doesn’t dry up my hair and very durable.
    value: 4 out of 5
    quality: 5 out of 5
    effectiveness: 5 out of 5
    8 guests found this review helpful. Did you?

    Didnt work for blonde hair

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Erin S - 2 years ago
    Was so hopeful it would work, but it didn’t do anything for my blonde hair. Couldn’t even tell I applied it to my roots. Will be returning it.
    value: 1 out of 5
    quality: 1 out of 5
    effectiveness: 1 out of 5
    4 guests found this review helpful. Did you?

    Helps bald spots

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Marie - 2 years ago
    Not sure what it does for root cover up but I currently have very bad balding in the front of my hair due to postpartum shedding. I usually just try to cover it up with eye shadow but it got so bad that I wanted to try something else and it did not disappoint! My eyeshadow would look blotchy and was hard to blend underneath what little hair I had there but this product blends so well and you can’t tell that there’s any sign of hair loss. Wish it came with more product for what your paying but used once so far and it seems like a little goes a long way.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    22 guests found this review helpful. Did you?

    5 Star Rating

    5 out of 5 stars
    Merry M - 2 years ago
    originally posted on https://shoptrademarkbeauty.com
    This product works well.
    Did you find this review helpful?

    5 Star Rating

    5 out of 5 stars
    Diana - 2 years ago
    originally posted on https://shoptrademarkbeauty.com
    In between going to the saloon
    Did you find this review helpful?

    5 Star Rating

    5 out of 5 stars
    rebecca brooklyn - 2 years ago
    originally posted on https://shoptrademarkbeauty.com
    So glad I found this product. Just to let you know you do have to apply after every shower, but it doesn't take that long!
    Did you find this review helpful?

    2 Star Rating

    2 out of 5 stars
    GLO2GO - 2 years ago
    originally posted on https://shoptrademarkbeauty.com
    Didn't work for me, first of all it looks like brown eyeshadow which I already have in many of my eye shadow palettes. It came with barely any product and a cheap brush. I have been in the makeup and beauty industry for 20 yrs and I no lots of tricks. This to me was a rip off. The root touch up spray is so much better and stays in your hair.
    Did you find this review helpful?

    5 Star Rating

    5 out of 5 stars
    Atlanta Nole - 2 years ago
    originally posted on https://shoptrademarkbeauty.com
    Maybe this works better for some colors than others, but for my dark brown hair with lots of gray this is a LIFESAVER between colorings. I really prefer it to the sprays I've tried, especially for areas right around the face where you need to be precise. A pallet lasts me for many months. I find the small side of the brush is more effective than the large. I apply just where needed based on my hairstyle that day. It stays on until I wash my hair (only 1-2x per week). The only annoying part is that it will come off under my nails if I scratch an itch or something like that. The photos were taken about one minute apart here, it's very easy to apply and maybe not 100% match to my color but makes a huge, huge difference especially from a few feet away. I'm 5 days away from my color refresh here, and this gets me through.
    Did you find this review helpful?

    5 Star Rating

    5 out of 5 stars
    Patricia Heumann - 2 years ago
    originally posted on https://shoptrademarkbeauty.com
    Love this product !!!
    Did you find this review helpful?

    1 Star Rating

    1 out of 5 stars
    S. Schinder - 2 years ago
    originally posted on https://shoptrademarkbeauty.com
    Well it didn't stick to my hair at all but it turned my scalp colors. Great if I want to be a cheetah for Halloween.
    Did you find this review helpful?

    5 Star Rating

    5 out of 5 stars
    TammyS - 2 years ago
    originally posted on https://shoptrademarkbeauty.com
    For my first time trying a root touch up, this is very easy! I got dark brown and it matches pretty well. I only took about 10 minutes to touch up my part. I'm pretty happy with the initial results. It doesn't seem to 100% cover my grey/silver, but it definitely knocks down the shine enough that your attention isn't immediately drawn to my roots. Hopefully it lasts a while.
    Did you find this review helpful?

    5 Star Rating

    5 out of 5 stars
    Annette Fruge - 2 years ago
    originally posted on https://shoptrademarkbeauty.com
    I've never had a color coverage on my grey look so natural and cover so well!! I will be able to save money now not having to go to my hair dresser so often to color my grey! This is THE BEST PRODUCT TO COVER GREY!!! 😊
    Did you find this review helpful?

    2 Star Rating

    2 out of 5 stars
    Angie Couture - 2 years ago
    originally posted on https://shoptrademarkbeauty.com
    Didn't work like stated.
    Did you find this review helpful?

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