Madison Reed Root Perfection Touch Up Kit: Ammonia-Free, Paraben-Free, Contains Argan Oil, 10 Min Processing

A: Hello! Madison Reed Hair Color is SLS free. SLS is a surfactant, meaning it lowers the surface tension between ingredients and creates the lather often associated with shampoo and other hair products. However, SLS is also known to strip the protein from hair, depleting the hair and scalp of beneficial protective oils. Products containing harsh surfactants like SLS are also known to contribute to color fade. In severe instances, SLS can also irritate the scalp, causing redness, dryness and itching. For this reason, we never use sodium lauryl sulfate in our products, opting instead to use sodium laureth sulfate, a gentler alternative. Sodium laureth sulfate is also used in our formulas to ensure a full, even application of color, and total removal of color from the scalp and hair while rinsing.

A: The formula is good for 72 hours after opening to allow time to perform a patch test prior to applying to your hair. Directions on how to mix and apply a patch test are listed in the instructions. The kit contains enough product for one application. Root Perfection is specifically designed to target visible regrowth at the “T-zone" area of the hair (hairline and part line) for a quick and easy touch-up.

A: The kit includes a brush, gloves, and a mixing bowl for application.

A: No, it is designed specifically for covering visible grays and roots, not for color changes.

A: Yes, it is formulated for all hair types, including colored hair.

A: The processing time for the kit is just ten minutes for complete gray coverage.

A: The kit includes keratin, argan oil, and ginseng root extract for healthier hair.

A: Our Root Touch Up formula is free of harsh ingredients like ammonia, PPD, resorcinol, and parabens. The formula is enriched with keratin, argan oil, and ginseng root extract, which help condition the hair during the color process. When used as directed, it will not damage or weaken the hair. Since the product is designed to only color your natural regrowth, and is not applied to the lengths where the hair is already color-treated, this aids in less chemical processing to your hair all over from roots to ends.

A: Yes. If you don’t need to use the full tube of color, you can mix half of the color with half of the activator in a non-metallic bowl or an empty activator bottle. Once mixed, the formula begins to oxidize, so it must be used right away. Be sure to tightly reseal the remaining unmixed color tube and activator with their caps and store them in a dry place at room temperature. When stored properly, the unused portions will remain usable for up to 6 months.