$18.90 when purchased online
Target Online store #3991
About this item
Highlights
- The perfect touch up to hide your most visible roots and grays.
- Cream-based permanent color formulated for 100% gray coverage.
- Ten-minute processing time.
- Made with ingredients you can feel good about: keratin, argan oil, and ginseng root extract.
- Cruelty-free: not tested on animals.
- Made in Italy.
Description
TOUCH-UP ROOTS AND GRAYS: Root Perfection is perfect for covering roots and greys to extend time between salon appointments and full hair color applications by three weeks—it blends seamlessly with existing salon hair color shades for beautiful, even gray coverage.
Quick fix: takes 10 minutes for 100% grey coverage. Full of healthy, hair-loving ingredients: keratin, argan oil, and ginseng root extract protect and pamper hair.No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, phthalates-free, SLS-free, gluten-free, titanium-dioxide-free. Leaping bunny certified.
Apply permanent color to your most noticeable gray areas and ensure they are fully saturated. Not intended for drastic color changes or to lighten hair—Root Perfection should be used to cover the most visible grays and roots along your T-zone (hairline and roots).
The kit contains one application of: Hair Color Cream, Color Activator, Color Therapy Conditioning Hair Mask, cleansing wipe, instruction booklet plus one pair of gloves, one reusable mixing bowl, and one reusable application brush.
Quick fix: takes 10 minutes for 100% grey coverage. Full of healthy, hair-loving ingredients: keratin, argan oil, and ginseng root extract protect and pamper hair.No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, phthalates-free, SLS-free, gluten-free, titanium-dioxide-free. Leaping bunny certified.
Apply permanent color to your most noticeable gray areas and ensure they are fully saturated. Not intended for drastic color changes or to lighten hair—Root Perfection should be used to cover the most visible grays and roots along your T-zone (hairline and roots).
The kit contains one application of: Hair Color Cream, Color Activator, Color Therapy Conditioning Hair Mask, cleansing wipe, instruction booklet plus one pair of gloves, one reusable mixing bowl, and one reusable application brush.
Hair Type: Colored, All Hair Types
Number of Pieces: 7
Health Facts: Gluten-Free, Sodium Lauryl Sulfate-Free, Paraben-Free, Phthalate-Free, Ammonia-Free
Product Form: Cream
Sustainability Claims: Cruelty-Free
Includes: Brush
Beauty Purpose: Hair Coloring
Processing Time: 10 Minutes
Features: Permanent
TCIN: 86903754
UPC: 814474028213
Item Number (DPCI): 063-01-9752
Origin: Imported
Ingredients:
hair color cream - 7n alba ingredients: aqua (water), cetyl alcohol, ethanolamine, cetearyl alcohol, propylene glycol, ceteareth-25, cocamide mea, oleyl alcohol, 4-chlororesorcinol, ceteth-2, cocamidopropyl betaine, p-aminophenol, panax ginseng root extract, argania spinosa (argan) kernel oil, hydrolyzed keratin, ascorbic acid, butylene glycol, dimethicone, disodium edta, sodium chloride, sodium hydrosulfite, sodium sulfite, xanthan gum, toluene-2,5-diamine sulfate, 2,4-diaminophenoxyethanol hcl, m-aminophenol. color activator ingredients: aqua (water), hydrogen peroxide, cetearyl alcohol, glycerin, squalane, peg-40 hydrogenated castor oil, ceteareth-20, phosphoric acid, dimethicone, disodium edta, etidronic acid, oxyquinoline sulfate. color therapy hair mask in pura ingredients: aqua (water), cetearyl alcohol, propylene glycol, cetrimonium chloride, amodimethicone, caprylic/capric triglyceride, argania spinosa (argan) kernel oil, hydrolyzed keratin, panax ginseng root extract, panthenol, butylene glycol, ethylhexylglycerin, guar hydroxypropyltrimonium chloride, sodium chloride, trideceth-12, sodium benzoate, ethylhexyl methoxycinnamate, phenoxyethanol, parfum (fragrance), potassium sorbate. cleansing wipe ingredients: aqua (water), isopropyl alcohol, glycerin, polysorbate 20, sodium cocoyl glutamate, sodium lauroyl glutamate, disodium cocoyl glutamate, tetrasodium glutamate diacetate, ethylhexylglycerin, phenoxyethanol, parfum (fragrance)
Allergens & Warnings:
CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY SKIN TEST ACCORDING TO ACCOMPA- NYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING EYELASHES OR EYEBROWS- TO DO SO MAY CAUSE BLINDNESS., HAIR COLOR PRODUCTS CONTAIN INGREDIENTS WHICH CAN CAUSE AN ALLERGIC REACTION, WHICH IN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS: DO NOT USE IF YOU HAVE ALREADY HAD A REACTION TO A HAIR COLOR PRODUCT OR IF YOU HAVE A SENSITIVE, IRRITATED, OR DAMAGED SCALP. CONDUCTA SKIN SENSITIVITY TEST 48 HOURS BEFORE EACH TIME YOU COLOR (SEE INSIDE BOX), EVEN IF YOU HAVE ALREADY USED COLORING PRODUCTS BEFORE. TEMPORARY "BLACK HENNA" TATTOOS MAY INCREASE YOUR RISK OF ALLERGY TO THIS PRODUCT. AVOID EYE CONTACT. IN CASE OF EYE CONTACT IMMEDIATELY FLUSH WITH WATER. USE THE GLOVES PROVIDED. THIS PRODUCT IS NOT INTENDED TO BE USED ON CHILDREN. KEEP OUT OF REACH OF CHILDREN. IN CASE OF REACTION WHILE COLORING HAIR, SUCH AS A RASH OR BURNING SENSATION ON THE SCALP, RINSE IMMEDIATELY AND DISCONTINUE USE.Shipping details
Estimated ship dimensions: 7.44 inches length x 3.7 inches width x 3.66 inches height
Estimated ship weight: 0.42 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4 out of 5 stars with 16 ratings
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Guests are saying
This product is highly regarded for its effectiveness in covering gray hair and providing a quick touch-up solution between salon visits. Guests appreciate the ease of application, the inclusion of helpful tools like a mini bowl and brush, and the overall quality of the color. Many find it to be a great alternative to salon treatments, offering a soft and shiny finish. However, some guests have noted issues with product quantity and missing components.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 1001 reviews
effectiveness: 3.93 out of 5
quality: 3.87 out of 5
value: 3.56 out of 5
68% would recommend
57 recommendations
MadisonReed touch up
4 out of 5 stars
Thumbs up graphic, would recommend
TargetShopper - 11 days ago, Verified purchaser
The color was good. The packaging a little much.
First time trying root touch up
5 out of 5 stars
Jyl T - 15 days ago
originally posted on http://www.madison-reed.com
I liked the root touch up. It wasn't as fresh as doing color but boy it beat being gray for a no time to color but really need to night out.
Love it
5 out of 5 stars
Patricia S - 17 days ago
originally posted on http://www.madison-reed.com
Keeps my gray under control until it's time for all over color again. The conditioner with it leaves my hair SOOOO soft.
Outstanding
5 out of 5 stars
Carolyn S - 17 days ago
originally posted on http://www.madison-reed.com
I was skeptical but amazingly impressed. This product will be a staple in my routine now before I have an event but it's not quite time enough for my regular permanent color. (Long, thick, curly, auburn.)
Best purple conditioner out there!
5 out of 5 stars
Sonia C - 17 days ago
originally posted on http://www.madison-reed.com
Works really well to get out any brass and refreshes my highlights. Also does not dry out my hair like other purple conditioners and moisturizes the hair!
Not as expected
2 out of 5 stars
Janet P - 18 days ago
originally posted on http://www.madison-reed.com
Disappointed
Covered grey, way different than pictured
2 out of 5 stars
Erin C - 18 days ago
originally posted on http://www.madison-reed.com
It was much darker than expected. Also an ashy cool tine that looks awful on me. Wouldn't buy again. It did cover greys though.
Stubborn grays
1 out of 5 stars
Christina P - 22 days ago
originally posted on http://www.madison-reed.com
Unfortunately it did not cover the gray hairs. I left it on for 15 minutes but it did not take.
Excellent!
5 out of 5 stars
Ynes W - 24 days ago
originally posted on http://www.madison-reed.com
Because my hair is better know.
Hair Mask
5 out of 5 stars
Anna C - 24 days ago
originally posted on http://www.madison-reed.com
Love it
Color
5 out of 5 stars
Tia E - 24 days ago
originally posted on http://www.madison-reed.com
Very nice
Good color but messy
3 out of 5 stars
Adlla M - 24 days ago
originally posted on http://www.madison-reed.com
Your hands with stained. The only option is to wash your hair get out of the shower put on gloves and apply product.
Warn tone
2 out of 5 stars
Adlla M - 24 days ago
originally posted on http://www.madison-reed.com
This shade left my roots with a warm tone. I tried the 5n, 6n, and 7n. All left my roots with a warm tone that did not match the rest of my hair.
Warm tone
2 out of 5 stars
Adlla M - 24 days ago
originally posted on http://www.madison-reed.com
Unfortunately, this shade 7n left my roots with a warm tone and did not match the rest of my hair
Very happy
5 out of 5 stars
Kersten O - 24 days ago
originally posted on http://www.madison-reed.com
This worked like a dream and only took 10 minutes!
LOVE the color it deposits on my hair.
3 out of 5 stars
Marie G - 26 days ago
originally posted on http://www.madison-reed.com
But it turns my scalp red too. And it leaves SPOTS of red on my scalp.
Highly recommend
5 out of 5 stars
Thumbs up graphic, would recommend
Maery - 1 month ago, Verified purchaser
I've been using Madison Reed for about a decade and have saved a small fortune in doing so. The full kits and touch up kits are very easy to use. Glad Target carries them, because the price is sometimes better than Ulta or through the company.
Beautiful
5 out of 5 stars
Toni G - 1 month ago
originally posted on http://www.madison-reed.com
Great product. Better than the salon. My hair is soft and shiny no color odor and so easy and fast.
Lasted less than 1 day
1 out of 5 stars
C H - 1 month ago
originally posted on http://www.madison-reed.com
By the next day, my roots were showing again, even though I followed the instructions for resistant grays.
Works pretty well
4 out of 5 stars
C H - 1 month ago
originally posted on http://www.madison-reed.com
It doesn't last very long (a few days) for me, so I need to use it 3x a week, but it works well to hide the gray roots.