Sponsored
Branding - by John M Murphy (Hardcover)
$169.99
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Brands are among the most valuable assets of most of today's corporations.
- Author(s): John M Murphy
- 220 Pages
- Business + Money Management, Marketing
Description
Book Synopsis
Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.Dimensions (Overall): 9.21 Inches (H) x 6.14 Inches (W) x .56 Inches (D)
Weight: 1.11 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 220
Genre: Business + Money Management
Sub-Genre: Marketing
Publisher: Palgrave MacMillan
Theme: General
Format: Hardcover
Author: John M Murphy
Language: English
Street Date: November 18, 1991
TCIN: 1006481829
UPC: 9780333560761
Item Number (DPCI): 247-46-5937
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.56 inches length x 6.14 inches width x 9.21 inches height
Estimated ship weight: 1.11 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$9.54
MSRP $15.99
Buy 2, get 1 free select books, music & movies
$13.00
MSRP $20.00
Buy 2, get 1 free select books, music & movies
$12.39
MSRP $18.95
Buy 2, get 1 free select books, music & movies
$18.93
MSRP $32.00
Buy 2, get 1 free select books, music & movies
$12.95
Buy 2, get 1 free select books, music & movies
$270.00
Buy 2, get 1 free select books, music & movies
Trending Non-Fiction
$15.68
Buy 2, get 1 free select books, music & movies
4.8 out of 5 stars with 190 ratings
$4.59
MSRP $7.99
Buy 2, get 1 free select books, music & movies
4.8 out of 5 stars with 120 ratings
$19.31
was $20.98 New lower price
Buy 2, get 1 free select books, music & movies
4 out of 5 stars with 60 ratings
$19.58
MSRP $29.00
Buy 2, get 1 free select books, music & movies
4.6 out of 5 stars with 13 ratings
$6.20
MSRP $10.95
Buy 2, get 1 free select books, music & movies
4.8 out of 5 stars with 33 ratings
$21.00
MSRP $32.00
Buy 2, get 1 free select books, music & movies
5 out of 5 stars with 3 ratings
Discover more options
$10.02
MSRP $17.95
Buy 2, get 1 free select books, music & movies
$34.99
Buy 2, get 1 free select books, music & movies
$10.71
MSRP $13.99
Buy 2, get 1 free select books, music & movies
$30.86
MSRP $34.99
Buy 2, get 1 free select books, music & movies
$11.94
MSRP $17.95
Buy 2, get 1 free select books, music & movies
$33.99
MSRP $39.99
Buy 2, get 1 free select books, music & movies