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About this item
Highlights
- Brands are among the most valuable assets of most of today's corporations.
- Author(s): John M Murphy
- 220 Pages
- Business + Money Management, Marketing
Description
Book Synopsis
Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.Dimensions (Overall): 9.21 Inches (H) x 6.14 Inches (W) x .56 Inches (D)
Weight: 1.11 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 220
Genre: Business + Money Management
Sub-Genre: Marketing
Publisher: Palgrave MacMillan
Theme: General
Format: Hardcover
Author: John M Murphy
Language: English
Street Date: November 18, 1991
TCIN: 1006481829
UPC: 9780333560761
Item Number (DPCI): 247-46-5937
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.56 inches length x 6.14 inches width x 9.21 inches height
Estimated ship weight: 1.11 pounds
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