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Briogeo Hair Care Destined for Density Caffeine + Biotin Peptide Density Shampoo for Fine or Thinning Hair - 8 fl oz - Ulta Beauty
$32.00 ($4.00/fluid ounce)
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About this item
Highlights
- A lightweight, volume-boosting shampoo that encourages scalp and follicle microcirculation.
- Formulated with naturally powerful and scientifically proven ingredients for noticeably thicker, fuller-looking hair.
- Provides a gentle cleanse for lightweight and bouncy hair.
- Briogeo™ NOVA Complex helps stimulate the scalp and strengthen hair to promote hair density for fine and thinning hair.
Description
A density-boosting shampoo that combines scientifically proven ingredients (copper peptides and zinc) with hair-essential vitamins (biotin and Vitamin E) to provide an effective cleanse while supporting healthy, thicker-looking hair. Formulated with 93% naturally derived ingredients.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Thickening, Basic Cleansing, Hair Regrowth
Net weight: 8 fl oz (US)
TCIN: 88852816
UPC: 793888598935
Item Number (DPCI): 342-03-5913
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, sodium cocoyl isethionate*, lauramidopropyl betaine*, glycerin*, sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine*, coffea arabica (coffee) seed oil*, copper tripeptide-34, panax ginsing root extract, biotin, coconut acid, leuconostoc/radish root ferment filtrate*, sodium methyl cocoyl taurate*, sodium isethionate, citric acid*, aloe barbadensis leaf juice*, caffeine, propanediol, lindera strychnifolia root extract, tocopheryl acetate, ubiquinone*, glycine, larix europaea wood extract*, sodium metabisulfite, camellia sinensis leaf extract*, zinc chloride, sodium hydroxide, fragrance (parfum), caprylhydroxamic acid benzyl alcohol coconut, vegetable, or plant derived *coconut, vegetable, or plant derived
Allergens & Warnings:
CAUTION: If in eyes wash out immediately with water.Shipping details
Estimated ship dimensions: 7.75 inches length x 2.63 inches width x 2 inches height
Estimated ship weight: 0.6614 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is. There a conditioner for this shampoo?
submitted by The Lllly S - 1 year ago
A: yes - Briogeo Conditioner
submitted byxxxxx - 1 year agoA: Yes, there is a conditioner.
submitted by - 1 year ago
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4.3 out of 5 stars with 1765 ratings
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Guests are saying
This shampoo has garnered attention for its ability to cleanse effectively while promoting healthier, fuller-looking hair. Many guests appreciate its pleasant scent and lightweight formula, which does not weigh down fine hair. While some have experienced issues with dryness or irritation, the overall consensus highlights its potential to reduce hair loss and enhance volume, making it a popular choice for those seeking to improve their hair's health and appearance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 192 reviews
23% would recommend
13 recommendations
5 out of 5 stars
4 November, 2025
originally posted on briogeohaircare.com
Love the smell and how
[This review was collected as part of a promotion.] Love the smell and how my hair feels after I wash and condition it. I just would REALLY like them to come in larger bottles!
4 out of 5 stars
2 November, 2025
originally posted on briogeohaircare.com
Great product
[This review was collected as part of a promotion.] Works really well for my 2C hair, have noticed an increase in density/less hair loss. A bit drying and pricey but still worth it
5 out of 5 stars
19 October, 2025
originally posted on briogeohaircare.com
I love your shampoo
[This review was collected as part of a promotion.] I have seen a gigantic difference in the thickness and manageability of my hair
5 out of 5 stars
18 September, 2025
originally posted on briogeohaircare.com
Great product
[This review was collected as part of a promotion.] Conditioner leaves your hair, soft and shiny. It works well.
3 out of 5 stars
31 August, 2025
originally posted on briogeohaircare.com
Result after 2 weeks of use
[This review was collected as part of a promotion.] Still have to wash my hair every two days. Slight increase in volume but still hair is fine and has a tendency to fall a lot.
1 out of 5 stars
27 August, 2025
originally posted on briogeohaircare.com
Worst shampoo I've ever used
[This review was collected as part of a promotion.] It left my hair lank and without luster. Just blah. Will not use again.
5 out of 5 stars
26 August, 2025
originally posted on briogeohaircare.com
shampoo
[This review was collected as part of a promotion.] I like both the shampoo and conditioner. Cleans well and adds volume. Very high quality
5 out of 5 stars
11 August, 2025
originally posted on briogeohaircare.com
Awesome shampoo!
[This review was collected as part of a promotion.] My hair is a lot healthier with this shampoo!
5 out of 5 stars
10 August, 2025
originally posted on briogeohaircare.com
Noticed a difference right away!
[This review was collected as part of a promotion.] Great shampoo that adds density and texture.
1 out of 5 stars
30 July, 2025
originally posted on http://www.ulta.com

Allergic Reaction
I want to share my horrible experience with Briogeo's Don't Despair, Repair shampoo. After weeks of itching and swelling behind my ears and neck, one night it got so bad I had to rush to the doctor in the middle of the night. They prescribed me antibiotics, steroids, and creams. The next morning, after using the shampoo again, my skin completely flared up — burning, swelling, and itching uncontrollably. I had to go back to urgent care because my symptoms became unbearable. It was only after completely stopping Briogeo that my skin started healing. This product is advertised as "clean and gentle," but for sensitive people, it can cause serious allergic reactions. Please be aware.
4 out of 5 stars
20 June, 2025
originally posted on briogeohaircare.com
Doing as expected
[This review was collected as part of a promotion.] Great product
4 out of 5 stars
20 June, 2025
originally posted on http://briogeohair.com/

Doing as expected
Great product
3 out of 5 stars
7 June, 2025
originally posted on http://briogeohair.com/

Hairdresser recommended
I was hoping to get more body with the new product. It cleans well but not enough body for me.
5 out of 5 stars
31 May, 2025
originally posted on http://briogeohair.com/

Love It!
I had surgery about a year ago and the surgeon warned me that hair loss was the number one issue i would notice and boy was he right. I searched high and low until i found this. My shine and luster is back and i am starting to see new growth of hair. I love this stuff. my chief complaint would be its a bit thin so i use more than i have of other products. Despite that its my go to and i have subscribed so i never run out.
5 out of 5 stars
25 May, 2025
originally posted on briogeohaircare.com
Great Shampoo
[This review was collected as part of a promotion.] Reduced hairloss
5 out of 5 stars
25 May, 2025
originally posted on http://briogeohair.com/

Great Shampoo
Reduced hairloss
2 out of 5 stars
20 May, 2025
originally posted on http://www.ulta.com

Won't buy again
I had high hopes for this after using their conditioning mask and loving it. This shampoo has created an irritation that I've never had before. My scalp and the backs of my ears and the back of my neck are literally so itchy and burning. I've never had a reaction like this before and it just started, as I just started using this shampoo a couple of weeks ago. The only thing that I feel this has been good for is stripping the hair because your hair will be so clean it will squeak when you touch it. I'm not an overly sensitive person either, I'm a hair stylist and I try new things every day but this stuff has definitely caused some major irritation for me. Try with caution
5 out of 5 stars
18 May, 2025
originally posted on briogeohaircare.com
LOVE
[This review was collected as part of a promotion.] Makes my hair volumized, shiny, and frizz free!!! Will continue using this set along with the leave-in conditioner for frizz. Smells delicious too!!!!
5 out of 5 stars
18 May, 2025
originally posted on http://briogeohair.com/

LOVE
Makes my hair volumized, shiny, and frizz free!!! Will continue using this set along with the leave-in conditioner for frizz. Smells delicious too!!!!
5 out of 5 stars
26 April, 2025
originally posted on briogeohaircare.com
Shampoo
[This review was collected as part of a promotion.] Made my hair dry and hard to comb. I cannot use conditioner. I have Argan shampoo and I need no conditioner.