Sponsored
BruMate Era 30oz 100% Leakproof Straw Tumbler
$39.99
ColorMocha
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 100% LEAKPROOF, GUARANTEED: The Era series is the only 100% leakproof straw tumbler that works for both cold and carbonated beverages, thanks to our patent-pending Ü-Turn technology. So, you can toss your drink in your bag and take it on the go without ever spilling a drop.
- COLDKEY METAL STRAW: The Era series also has our ColdKey stainless steel straw so you can reduce the amount of plastic sitting in your water all day and experience a cool, crisp drinking experience with a soft-touch silicone tip on the outside to top it off.
- 24+ HOURS COLD: Thanks to our BevGuard insulation, the Era will keep your favorite drinks ice-cold for 24+ hours.
- CUP-HOLDER FRIENDLY BASE: The Era has a sleek, tapered design that fits all standard cup holders.
- LIFETIME WARRANTY: Backed by our lifetime guarantee, the Era will be your favorite drinking companion for the long haul.
Description
A new Era of straw tumbler is here. Our Era tumbler is totally leakproof, and made for stress free sips on the go. It has our fully leakproof Ü-Turn™ lid that works for both cold and carbonated beverages, ColdKey™ metal straw for minimizing the amount of plastic sitting in your water, BevGuard™ technology to keep ice for 24+ hours, and a cup-holder friendly base so you can enjoy 30oz of your favorite beverage, free of leaks and spills throughout your daily journey.
Era Tumblers are 100% leakproof with cold beverages and carbonated beverages with ice when in the locked position. Not recommended for use with hot beverages.
Era Tumblers are 100% leakproof with cold beverages and carbonated beverages with ice when in the locked position. Not recommended for use with hot beverages.
Dimensions (Overall): 10.7 Inches (H) x 5.12 Inches (W)
Finish: Matte
Lid Material: Plastic
Capacity (Volume): 30 fl oz (US)
Features Dining: Insulated, Leakproof, BPA-Free
Includes: Straw
Used For: Cold Beverages
Lid Type: Twist-Off Lid
Material: Stainless Steel
Care & Cleaning: Hand Wash
Warranty: Lifetime Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 94460443
UPC: 195429050436
Item Number (DPCI): 082-04-6248
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.83 inches length x 5.26 inches width x 10 inches height
Estimated ship weight: 1.37 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 2347 reviews
quality: 3.92 out of 5
value: 3.75 out of 5
72% would recommend
11 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025Verified purchase
(no review title)
love it
2 out of 5 stars
21 November, 2025
(no review title)
Love the color and love that it does what it’s meant to do however I received a damage cup that has a dent on its bottom. The item should have been inspected before shipping it out to the customer. I do not have time to go exchange it so I’ll have to stick with that dent.
5 out of 5 stars
19 November, 2025
originally posted on brumate.com
Can’t wait to give as a gift
[This review was collected as part of a promotion.] I got one & this one is a gift. I can’t wait to give it at Christmas. I’m sure they’ll love it as much as I do!
5 out of 5 stars
10 November, 2025Verified purchase
Worth it!
Truly leakproof! I hate spending that kind of money for a cup, but it’s definitely worth the price! Just wished they had more colors in store!
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2025
(no review title)
This is the fourth one I've bought as a gift. I love mine. It is leak proof when locked. It is easy to clean. It keeps drinks nice and cold all day. Buy it, amd you'll want to throw away those leaky, noisy Stanleys.
5 out of 5 stars
8 November, 2025
originally posted on brumate.com
Best tumbler ever!
[This review was collected as part of a promotion.] I bought the Era tumbler to see how leakproof it truly was. I use it when I’m with my grandson, so needed it to be sturdy as well. I prefer tumblers with straws, and the Era comes apart well for washing. This has become my favorite for at home and on the go!
5 out of 5 stars
6 November, 2025
originally posted on brumate.com
PERFECTION
[This review was collected as part of a promotion.] The Mocha 30oz Era is my favorite! The color is so amazing in person and as usual it is leak proof.
5 out of 5 stars
Thumbs up graphic, would recommend
31 October, 2025Verified purchase
Brüs are Best!
I love all my Brüs!! I was super excited when they finally reached Target near me. I would say though if you can order directly from the Brümate website do it. The one I got at target’s lid is slightly “off” compared to the ones I’ve ordered from the Brümate website (probably due to mass shipping/people handling them in stores) but it’s nice to not have to pay for shipping!
2 out of 5 stars
26 October, 2025Verified purchase
(no review title)
Bought two, the suction was terrible on one and the locking mechanism was not user friendly. Returned both
2 out of 5 stars
23 October, 2025
originally posted on brumate.com
Works half way
Definitely does not keep drinks cold for 24 hours. It is nice to have a leak proof cup. Disappointed about the temp though.
5 out of 5 stars
20 October, 2025
originally posted on brumate.com
THE BEST!!
[This review was collected as part of a promotion.] Love it so much my water stays so cold and even my ice is still there for days!! I will definitely be buying another one
3 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2025Verified purchase
(no review title)
sure, it works great.. when you can get it open. I want to smash it about every 4th time I have to refill it due to not being able to get the lid off.
5 out of 5 stars
11 October, 2025
originally posted on brumate.com
the perfect coffee cup
[This review was collected as part of a promotion.] this will forever be my favorite coffee cup. i want every color
5 out of 5 stars
30 September, 2025Verified purchase
Love!
Love this water tumbler! It locks so when I’m in a rush I don’t have to worry about holding it upright. And it keeps cold! I also love the rubber on the bottom, keeps from being noisy every time I set it down.
5 out of 5 stars
27 September, 2025
originally posted on brumate.com
Best Cup Ever!!
[This review was collected as part of a promotion.] Not only do I love the color, but this has been the best coffee cup I've ever had.
5 out of 5 stars
22 September, 2025
originally posted on brumate.com
Era 30oz Mocha
[This review was collected as part of a promotion.] I absolutely love the color and the cup is great! I have had zero issues! Will be purchasing more in the future!
2 out of 5 stars
Thumbs down graphic, would not recommend
14 September, 2025Verified purchase
Not a good value
the cup has nice features but for a more expensive cup you think it would hold ice
4 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2025Verified purchase
Pretty good but not perfect.
Tumbler holds 30 oz. Purchased on-line because is is non-spillable, which has been a problem with other tumblers we have. The good: keeps drinks cold. Not so great: have to set the settings on the lid to drink or sealed, which can add a step each time you want to drink. Also, just okay: the short drinking straw on top and inside the cup means drawing out the last of your drink from the cup it has to be perpendicular, because if tilted you are ducking up air. The good: does not leak if tilted. Also, removable staw elements for cleaning.
5 out of 5 stars
6 September, 2025Verified purchase
Love!
I really like this tumbler! I love the blue agave color! I actually like it better than my Stanley. Love the soft silicone straw!
4 out of 5 stars
4 September, 2025
Check for dents!
My product came dented at the bottom... annoying