$16.99 when purchased online
Target Online store #3991
About this item
Highlights
- Developed with dermatologists
- Allantoin helps soothe skin
- Avocado Oil helps nourish and protect
- Plant Derived Ceramides help support your skin barrier
- Vegan
- Cruelty-free
- Made for dry/sensitive skin
Description
Bubble's award-winning Soft Launch Hydrating Cream Cleanser is a delicate daily cleanser designed for dry, sensitive skin. This light, creamy formula lathers into a soft foam that cleans without leaving skin feeling stripped, tight, or dry. Use Soft Launch on its own or as the second step in a double cleanse routine.
How to Use: Massage 2-3 pumps onto wet skin. Rinse off and pat dry. Use AM and PM.
How to Use: Massage 2-3 pumps onto wet skin. Rinse off and pat dry. Use AM and PM.
Scent: Unscented
Health Facts: Phthalate-Free, DMDM Hydantoin-Free, Animal By-Product-Free, Dye-Free, Contains Glycerin, Aluminum-Free, Silicone-Free, Palm Oil-Free, Butylparaben-Free, Propylparaben-Free, Petroleum-Free, Propylene Glycol-Free, Mineral Oil-Free, Talcum-Free, Alkaline-Free, Fluoride-Free, Sodium Lauryl Sulfate-Free, Contains Ceramides, Soap-Free, Made Without Parabens, Contains Avocado Oil, Vegan, Noncomedogenic, Formaldehyde-Free, Artificial Color-Free, No Fragrance Added, Contains Oils, PABA-Free, Non-Toxic, Artificial Fragrance-Free, Ethyl Alcohol-Free, Paraben-Free, Triclosan-Free, Formaldehyde Donor-Free, Oxybenzone-Free, Alcohol-Free, Contains Naturally Derived Ingredients, Lanolin-Free, Sulfate-Free, Water-Based, Steroid-Free
Product Form: Cream
Disposability: Do not flush
Sustainability Claims: Cruelty-Free
Beauty Purpose: Nourishing, Soothing, Softening, Calming, Hydrating, Makeup Removal, Basic Cleansing
Recommended Skin Type: Very Dry, Acne-Prone, Extra Sensitive, Sensitive, Dry, Combination
Features: Non-Drying, Dermatologist Recommended, Nongreasy, Non-Comedogenic, Safe to Use On Sensitive Skin, Dermatologist Tested
TCIN: 92982136
UPC: 850020056811
Item Number (DPCI): 037-12-5366
Origin: Made in the USA and Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.1 inches length x 2 inches width x 2 inches height
Estimated ship weight: 0.4 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The soft launch cream cleanser has garnered mixed feedback from guests, with many praising its hydrating and gentle formula that leaves skin feeling smooth and refreshed. Its creamy texture effectively cleanses without stripping moisture, making it suitable for sensitive skin. However, some guests noted a lack of lather compared to gel cleansers, which may not meet everyone's preferences. Overall, it is a popular choice for daily use, especially for those with dry or sensitive skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 604 reviews
Gentle, hydrating, and a total skin-saver!
5 out of 5 stars
Mamata S. - 4 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] The Bubble Soft Launch Cream Cleanser feels like a dream—its creamy texture glides on smoothly and melts away dirt, SPF, and makeup without stripping my skin. My face feels soft, clean, and calm after every wash.
Best hydrating moisturizer especially for dry sensitive skin
5 out of 5 stars
Antonnette A. - 4 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] This cleanser feels so hydrating after using it for a couple weeks my skin feels more hydrated for sure. Coming from someone with very dry skin, it also didn’t break me out like other hydrating cleanser does when I first use them so I appreciate that!
This is the best cleanser ever
5 out of 5 stars
Emmie O. - 7 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] I love this product! It is so foamy and cleanses your skin sooooooo well. It if fun to put on at night and it launch clean skin. It is amazing for people with oily skin. Every night I lather it on. I also love the stickers that come with the packaging. So cute!!!
Smooth and moisturizing
5 out of 5 stars
Darra W. - 9 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] Very good keep my skin smooth and adds moisture to it I love this product so much! The quality is good I mean it did make my skin smoother. I added it to my morning and night routine. I wouldn’t say that it melts necessarily. I mean when u first put it on ur hands and then rub it in I suppose it does so I would say smooth like butter for sure.
Good for all skin
5 out of 5 stars
Sari O. - 13 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] I LOVE THIS when I mean I love it I'm completely being honest. I have a skin condition called KP and this personally has helped my skin and cleared it so much, it has been the only thing I have found to work. I use this with my other facil wash then finish it with slamm dunk!
SOFT FAXE
5 out of 5 stars
Lydia H. - 15 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] My face always feels so smooth after I used Soft Launch
Loveee
5 out of 5 stars
Olivia M. - 15 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] BEST FACE WASH EVERRRR, it doesn’t make my face feel “tight” after washing and makes my makeup slip right off, it hydrates my skin so so much
Lovee
5 out of 5 stars
An T. - 16 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] I loveeee this cleanserrt ! Cleansing off and doesn't make you skin dry
You need it
5 out of 5 stars
Jade K. - 30 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] I love using this, it makes my skin feel so hydrated and it’s a perfect and fun way to end my night! It takes off my makeup, which is doing a big service to me! I would 100% recommend!! Go buy it now!!
Soft launch review
5 out of 5 stars
Sophia N. - 30 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] I absolutely love this cleanser. It is so gentle and it makes my skin feel so soft. It really helps my dry skin.
My new daily cleanser!
5 out of 5 stars
Erica C. - 1 month ago
originally posted on Bubble
[This review was collected as part of a promotion.] It is a really light and buildable cleanser that makes my skin feel moisturized and refreshed after using and not dry or tight.
Not a fan
2 out of 5 stars
Jamie B. - 1 month ago
originally posted on Bubble
[This review was collected as part of a promotion.] I’m not the biggest fan of the soft launch cream cleanser. It doesn’t lather up like the gel cleanser and my skin doesn’t shine clean like it does with the gel. Needs improvement with the formula.
Soft launch
5 out of 5 stars
Erica F. - 1 month ago
originally posted on Bubble
[This review was collected as part of a promotion.] A really wonderful cleanser to begin the skincare routine :)
Love this!!
5 out of 5 stars
Lucy C. - 2 months ago
originally posted on Bubble
[This review was collected as part of a promotion.] I received this product from the bubble ambassador programme and I love it so much!! My face feels so smooth and revitalised.
Creamy, hydrating, and adorable!
5 out of 5 stars
Kate M. - 2 months ago
originally posted on Bubble
[This review was collected as part of a promotion.] This cleanser is my every day, morning & night cleanser. It is my favorite because it makes my skin soft and hydrating without the harsh chemicals! I am younger, so I love bubble skincare since it’s made for kids!
Amazing cleanser
5 out of 5 stars
Rosetta H. - 2 months ago
originally posted on Bubble
[This review was collected as part of a promotion.] I love this cleanser. It provides a great lather while only using a little product. My skin felt smooth and clean. I loved my results.
Giving face
5 out of 5 stars
Janiqua D. - 2 months ago
originally posted on Bubble
[This review was collected as part of a promotion.] I love this so much!! It doesn’t make me itch or break out. The best hydrating cleanser I’ve ever had! The results are a lot better than what I was using before.
SO FLUFFY
5 out of 5 stars
Kiki G. - 2 months ago
originally posted on Bubble
[This review was collected as part of a promotion.] I love how soft and fluffy this cleanser is. It feels like a moisturizer on my face, but works as a cleanser to remove dirt and impurities on my face. I also love how it doesn't burn my sensitive, acne prone skin.
So so Hydrating
5 out of 5 stars
Anne-Sophie L. - 2 months ago
originally posted on Bubble
[This review was collected as part of a promotion.] It leaves my face so hydrating and smooth I love it sooooo much especially in this time of the year where my skin is dry
Horrible Product – Damaged My Skin
1 out of 5 stars
Diana L. - 3 months ago
originally posted on Bubble
This is one of the worst skincare products I’ve ever used. As soon as I applied it, my skin started burning, and within minutes, it turned bright red. I had to immediately wash it off, but the irritation lasted for hours. My skin felt raw and sensitive for days after using it. I can’t believe this product made it to market—it’s completely unsafe, especially for anyone with even slightly sensitive skin. I would never recommend this to anyone. Stay far away!