$14.99 when purchased online
Target Online store #3991
About this item
Highlights
- Developed with dermatologists
- Allantoin helps soothe skin
- Avocado Oil helps nourish and protect
- Plant Derived Ceramides help support your skin barrier
- Vegan
- Cruelty-free
- Made for dry/sensitive skin
Description
Bubble's award-winning Soft Launch Hydrating Cream Cleanser is a delicate daily cleanser designed for dry, sensitive skin. This light, creamy formula lathers into a soft foam that cleans without leaving skin feeling stripped, tight, or dry. Use Soft Launch on its own or as the second step in a double cleanse routine.
How to Use: Massage 2-3 pumps onto wet skin. Rinse off and pat dry. Use AM and PM.
How to Use: Massage 2-3 pumps onto wet skin. Rinse off and pat dry. Use AM and PM.
Scent: Unscented
Health Facts: Phthalate-Free, DMDM Hydantoin-Free, Animal By-Product-Free, Dye-Free, Contains Glycerin, Silicone-Free, Aluminum-Free, Butylparaben-Free, Palm Oil-Free, Propylparaben-Free, Mineral Oil-Free, Propylene Glycol-Free, Petroleum-Free, Talcum-Free, Alkaline-Free, Fluoride-Free, Sodium Lauryl Sulfate-Free, Soap-Free, Contains Ceramides, Made Without Parabens, Contains Avocado Oil, Vegan, Noncomedogenic, Artificial Color-Free, Formaldehyde-Free, No Fragrance Added, Contains Oils, PABA-Free, Artificial Fragrance-Free, Non-Toxic, Ethyl Alcohol-Free, Triclosan-Free, Paraben-Free, Formaldehyde Donor-Free, Alcohol-Free, Oxybenzone-Free, Contains Naturally Derived Ingredients, Lanolin-Free, Sulfate-Free, Water-Based, Steroid-Free
Product Form: Cream
Disposability: Do not flush
Sustainability Claims: Cruelty-Free
Beauty Purpose: Nourishing, Softening, Soothing, Calming, Hydrating, Makeup Removal, Basic Cleansing
Recommended Skin Type: Very Dry, Acne-Prone, Extra Sensitive, Sensitive, Dry, Combination
Features: Dermatologist Recommended, Non-Drying, Nongreasy, Non-Comedogenic, Safe to Use On Sensitive Skin, Dermatologist Tested
TCIN: 92982136
UPC: 850020056811
Item Number (DPCI): 037-12-5366
Origin: Made in the USA and Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.1 inches length x 2 inches width x 2 inches height
Estimated ship weight: 0.4 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this cleanser do a good job of removing makeup?
submitted by Beth - 4 months ago
A: Soft Launch is great for gently cleansing and nourishing the skin, and it can help remove light makeup. For heavier products like SPF, long-wear foundation, waterproof mascara, or lipstick, we recommend starting with our First Class Oil Cleanser. It’s specifically designed to break down makeup and SPF, and then you can follow with the Soft Launch for a deep, refreshing cleanse.
submitted byBubble - 5 days agoBrand expert
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Guests are saying
The soft launch cream cleanser has garnered mixed feedback from guests, with many praising its hydrating and gentle formula that leaves skin feeling smooth and refreshed. Its creamy texture effectively cleanses without stripping moisture, making it suitable for sensitive skin. However, some guests noted a lack of lather compared to gel cleansers, which may not meet everyone's preferences. Overall, it is a popular choice for daily use, especially for those with dry or sensitive skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 663 reviews
effectiveness: 1.67 out of 5
quality: 1 out of 5
value: 2.33 out of 5
0% would recommend
3 recommendations
I recommend
5 out of 5 stars
Lily A. - 19 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] I feel very clean after using it
must buy!
5 out of 5 stars
Julia D. - 25 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] so good! feels gentle and hydrating, leaves my skin feeling fresh and clean!
LOVE
5 out of 5 stars
carly b. - 26 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] I LOVE THIS SO MUCH I HIGHLY RECOMMEND TO ANYONE AND EVERYONE LOOKING FOR GORGEOUS SKIN. I LOVE THE QUALITY OF PRODUCT AND THE FUN PACKAGING I CANT GET ENOUGH OF BUBBLE AND THEIR PRODUCTS YES YES YES ADD TO CART
So good
5 out of 5 stars
Jabreia C. - 26 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] It’s so hydrating and creamy. It didn’t leave my skin feeling dry or anything.
Gentle Yet Effective Hydration
5 out of 5 stars
Madyson P. - 26 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] This cleanser really surprised me! The texture is creamy and soothing, and it removes impurities without stripping my skin. It leaves a hydrated, fresh feeling that lasts. Perfect for anyone with dry or sensitive skin who wants a cleanser that balances cleansing with moisture.
Soft launch
5 out of 5 stars
Kylie M. - 26 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] I love how fun the packaging is. My skin is looking so much better after a few weeks of using this!
Great Cleanser!
5 out of 5 stars
Selah A. - 26 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] Love this cleanser! very light on my face and doesn’t leave it feeling dry afterwards
buy this cleanser!!!
5 out of 5 stars
Campbell K. - 27 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] this soft launch face wash has given my face a flawless finish! i love it!
LOVE IT!
5 out of 5 stars
Tiffany W. - 27 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] I love all things bubble because their products are always amazing and this cleanser is no exception! It’s super hydrating and does a great job cleansing the face! Definitely recommend!
Great product
5 out of 5 stars
Ava L. - 30 days ago
originally posted on Bubble
[This review was collected as part of a promotion.] So hydrating for my sisters dry skin. She uses it in her everday routine
For light makeup
5 out of 5 stars
Leela H. - 1 month ago
originally posted on Bubble
[This review was collected as part of a promotion.] Fresh start is better for heavy makeup but for light makeup it’s soft launch
Nice and simple
5 out of 5 stars
Cecelia K. - 1 month ago
originally posted on Bubble
[This review was collected as part of a promotion.] Good for any skin type, affordable and effective. Feels good on the skin as well! Would recommend to teens and people wanting to start using more skincare. basic skincare product.
So moisturizing!
5 out of 5 stars
Jaimie D. - 1 month ago
originally posted on Bubble
[This review was collected as part of a promotion.] This is the most hydrating and moisturizing cleaner I have used. It does not leave my face feeling dry and tight like some others. Shared on my TikTok! Would definitely purchase!
I love
5 out of 5 stars
Jobelys P. - 1 month ago
originally posted on Bubble
[This review was collected as part of a promotion.] I love it
Soft launch!
5 out of 5 stars
Callee B. - 1 month ago
originally posted on Bubble
[This review was collected as part of a promotion.] I love this product so far it has cleaned my face every morning and has made me feel more awake and I can feel the smoothness it leaves behind
LOVE LOVE LOVE
5 out of 5 stars
Cassidy B. - 1 month ago
originally posted on Bubble
[This review was collected as part of a promotion.] Love love love!! The absolute best face wash I’ve ever used!
Awesome
5 out of 5 stars
Natile P. - 1 month ago
originally posted on Bubble
[This review was collected as part of a promotion.] It was really good! It came in a full size product! I really seen a change in my acne.
Nooo
3 out of 5 stars
Thumbs down graphic, would not recommend
Semisweet3 - 1 month ago, Verified purchaser
Small bottle for the price, pump is short and close to bottle making it difficult to get in your hand. I bought this a week ago and already feels like it’s empty. Honestly it doesn’t feel or do anything better than another brand I was using with way more product for the price.
Love it!
5 out of 5 stars
Isabella B. - 1 month ago
originally posted on Bubble
[This review was collected as part of a promotion.] So good for my skin!! My skin feels so refreshed and clean after using this cleanser
Hated this
1 out of 5 stars
Thumbs down graphic, would not recommend
SPF Elf foundation - 2 months ago, Verified purchaser
It broke me out very badly