Building Your Business the Right-Brain Way - by Jennifer Lee (Paperback)

About the Book

"Advice, exercises, and real-world examples for small-business owners and self-employed artists for establishing solid business practices, growing and expanding, and troubleshooting problems. Addresses finding, marketing to, and keeping customers; working with staff and vendors; strategic planning, goal setting, and brand building; and taking time to celebrate"--Provided by publisher.

Book Synopsis

If you've started a business, you know that the journey toward success can be both invigorating and confusing, so where can you find advice that is practical and focused but still as playful and passionate as you are? Look no further than this book, which combines solid business expertise with a right-brain perspective that inspires creativity and innovation. Jennifer Lee's fresh, empowering approach emphasizes taking action and continually improving to achieve extraordinary long-term results.

Building Your Business the Right-Brain Way offers real-world-tested techniques that can benefit all sorts of businesses, whether you're a sole proprietor running a coaching practice, a crafter looking to license products, a wellness professional with a team of employees, or any creative soul making a meaningful difference with your work. You'll discover how to:

* assess your business's unique "ecosystem"
* build your brand and attract, engage, and keep ideal customers
* develop new income streams that better leverage your time and resources
* promote your products and services with authenticity and ease
* grow your team (virtual and in-person) and manage staff and vendors
* establish infrastructure and procedures to keep operations running smoothly
* carve out vital white space to pause, reflect, and celebrate

Review Quotes

"Shows you how to put your right-brain strengths to work in a successful business, and does it in a way that's playful and fun."
-- Daniel H. Pink, author of A Whole New Mind

"This book shines a brilliant light onto HOW to make it all REAL. Jennifer Lee's book is an inspiring combination of kindness, fun, and extremely practical wisdom. You'll be able to engage meaningfully with your perfect customers and create unique products and programs -- and make real money from your very real unique gifts."
-- SARK, author and artist of Succulent Wild Woman

"You'll walk away from this book feeling empowered, motivated, and ready to accomplish your biggest creative business goals."
-- Kari Chapin, author of The Handmade Marketplace

"Many creatives get tripped up when it comes to the tactics of running and growing a business. Good news: they can now turn to Jennifer Lee's refreshing new book for practical guidance that speaks their own language. Her visual approach makes even the more left-brain activities -- like sales and marketing -- achievable and even fun."
-- Chris Guillebeau, New York Times bestselling author of The $100 Startup

About the Author

Jennifer Lee is the founder of Artizen Coaching and the bestselling author of The Right-Brain Business Plan, which has helped tens of thousands of entrepreneurs around the world launch their creative businesses. Before pursuing her own passions full-time, she consulted for ten years for Fortune 500 companies such as Gap Inc., Accenture, and HP, helping leaders and organizations manage change. She lives in the San Francisco Bay Area.