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Bumble and Bumble Bb. Thickening Go Big Plumping Treatment - 8.5 fl oz- Ulta Beauty - 2 of 4Bumble and Bumble Bb. Thickening Go Big Plumping Treatment - 8.5 fl oz- Ulta Beauty - 3 of 4Bumble and Bumble Bb. Thickening Go Big Plumping Treatment - 8.5 fl oz- Ulta Beauty - 4 of 4
Bumble and Bumble Bb. Thickening Go Big Plumping Treatment - 8.5 fl oz- Ulta Beauty - 1 of 4

Bumble and Bumble Bb. Thickening Go Big Plumping Treatment - 8.5 fl oz- Ulta Beauty

$36.00 ($4.24/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

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About this item

Highlights

  • Gives hair all-day volume
  • Protects hair while heat styling
  • Reduces frizz all day
  • Plumping technology
  • Volume
  • Softens, Hydrates and Prevents breakage
  • Heat protection

Description

This strand-plumping hair treatment expands individual strands while conditioning and moisturizing hair for soft, moveable volume that lasts all day. The leave-in treatment provides all-day frizz reduction, strengthening against breakage, and protecting hair from heat styling. Just shake and spray to see the volume for yourself—the proof is in the plumping.

Strand-Plumping Technology instantly thickens and plumps each strand for a thicker, fuller look.

Hydrating blend of Wheat Proteins and Starches helps improve body and texture.

Brazil Nut Protein helps condition hair

Ideal for Fine to Medium hair types seeking a hair thickening treatment.

How to Use:
Shake well, spray throughout damp hair, and blow-dry.

From the Pros:

For big blown-out styles, start at the roots and evenly distribute product by pressing it in with your hands. After application, blow-dry with a round brush to create extreme lift at the roots.

For every day, all-around fullness, spray each section from roots to ends, working it in so it evenly surrounds each strand. Blow-dry using your hands, lifting and overdirecting the hair to create fullness. Once dry, use a large-barrel curling iron to define texture and shape.

Fragrance:
Inspired by the fresh sea air and brilliant warm sun, this crisp, invigorating fragrance is as uplifting as the Thickening Collection itself — with sparkling top notes of lemon and bergamot, plus crisp apple and water lily enhanced by the drydown of cedar wood and white musk.

Before Styling and After Styling Images depict Thickening Go Big Plumping Treatment results.
Hair Type: All Hair Types
Product Form: Spray
Sustainability Claims: Not Tested on Animals
Beauty Purpose: Volumizing
Net weight: 8.5 fl oz (US)
TCIN: 84942381
UPC: 685428000476
Item Number (DPCI): 342-03-0054
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.06 inches length x 2.15 inches width x 6.46 inches height
Estimated ship weight: 0.64 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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Guests are saying

This product has garnered positive feedback for its ability to add volume and thickness to fine hair, making styling easier and more effective. Many guests appreciate its pleasant scent and heat protection properties, which enhance the overall hair health. While some guests experienced issues with stickiness or heaviness, the majority found it to be a game-changer for achieving fuller, bouncy hair. It's particularly favored for its effectiveness in humid conditions, making it a reliable choice for year-round use.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 231 reviews
    5 out of 5 stars
    21 June, 2025
    originally posted on http://www.ulta.com
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    Absolutely love this!

    Even during the heat and humidity of Summer..this product keeps my hair thicker and lifted off of my scalp. It makes for much easier styling all year long..even in Summer.
    Lois
    Did you find this review helpful?
    3 out of 5 stars
    3 May, 2025
    originally posted on http://www.ulta.com
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    Overpriced Glorified Hair Spray

    This literally did nothing more than what hairspray would do, if you used it before blow drying. Also ingredients are very similar to plain old hairspray.
    mlm_smiles
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2025
    originally posted on http://www.ulta.com
    Image

    I would buy again and again!

    Love, love, love this product! It is by far the only one that makes my straight, fine hair look full and thick. Even more importantly, my style lasts for three days! Couldn't live without it, and have bought it over and over. Worth the price!
    Suz
    Did you find this review helpful?
    5 out of 5 stars
    15 December, 2024
    originally posted on http://www.ulta.com
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    I would buy this again and again

    This product is awesome
    Kimberly
    Did you find this review helpful?
    5 out of 5 stars
    15 December, 2024
    originally posted on http://www.ulta.com
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    Works great

    Use if thought want yo
    Kimberly
    Did you find this review helpful?
    5 out of 5 stars
    20 November, 2024
    originally posted on http://www.ulta.com
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    I will always buy this

    I have fine hair, so it helps a ton
    Cindy
    Did you find this review helpful?
    5 out of 5 stars
    10 August, 2024
    originally posted on http://www.ulta.com
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    I would buy this product again

    This in combination with the shampoo and conditioner made my thin fine sparse hair look so much thicker it was amazing.
    Karrie
    Did you find this review helpful?
    5 out of 5 stars
    17 June, 2024
    originally posted on http://www.bumbleandbumble.com
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    Yes yes yes!

    I love this!! It smells great and leaves my hair shiny, soft, and full of volume. It is a little pricey but I would say it's worth it since it is also a heat protectant which is important to me. Packaging and design is great and size is good too!
    rachelg433
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2024
    originally posted on http://www.bumbleandbumble.com
    Image

    Highly effective volumizing treatment!

    This is my all-time favorite volumizing treatment. I have been using this product since it came out several years ago. My is hair fine and straight which can be flat and lifeless when I don't use this product. I recently purchased another brand to try, but I have a feeling I will be going back back to this. Worth every penny. 
    danicecc
    Did you find this review helpful?
    5 out of 5 stars
    29 February, 2024
    originally posted on http://www.ulta.com
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    Great Product

    Love it!
    Lorraine
    Did you find this review helpful?
    1 out of 5 stars
    26 December, 2023
    originally posted on http://www.ulta.com
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    Not Enough Volume For My Hair

    Not enough body for my hair. I have to use a sculpting gel to get enough volume.
    Lorena
    Did you find this review helpful?
    5 out of 5 stars
    24 November, 2023
    originally posted on http://www.bumbleandbumble.com
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    Awesome Product FOR FINE HAIR 🌷🌷

    I have Extremely Fine Hair, it's a curse.. Until I found Bumble's GO BIG PLUMPING SPRAY !!! After showering 🧼 I part my towel dried Hair and give a few Pumps to each section then, I blow dry my hair and Wow !! I Highly recommend this Spray, especially for people with thin fine hair like mine 🌷
    GenaBaby333
    Did you find this review helpful?
    5 out of 5 stars
    8 November, 2023
    originally posted on http://www.bumbleandbumble.com
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    Works Great

    This plumping treatment works better for me than the thickening spray. I could tell a difference and it lasts.
    Pookie
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    26 August, 2023
    originally posted on http://www.ulta.com
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    Love it!

    I've been using this product for years. I have fine curly hair and this does not weigh my hair down at all.
    TAF
    Did you find this review helpful?
    5 out of 5 stars
    13 June, 2023
    originally posted on http://www.ulta.com
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    I really like how my hair reacts with this product

    I really like this! My hair seems fuller and still soft. I will use this for a long time! I like their shampoo too.
    Pam
    Did you find this review helpful?
    5 out of 5 stars
    10 June, 2023
    originally posted on http://www.ulta.com
    Image

    Never met a Bumble and Bumble product I didn't like.

    I use a variety of their products and never been able to have different looks until now My hair looks good after a blow dry but it goes limp pretty fast product keeps the body that lasts for days. I usually use a bit of the oil to add shine.
    BJ
    Did you find this review helpful?
    1 out of 5 stars
    8 May, 2023
    originally posted on http://www.ulta.com
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    Bumbled and fumbled

    I usually love this brand so I eagerly reached for this spray when I saw it as my hair is on the thin side but this spray just left it feeling like I had coated it in taffy 😩
    Tiffani
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    8 May, 2023
    originally posted on http://www.ulta.com
    Image

    Excellent product

    Great product! My hair feels and looks fuller!! Not greasy at all and doesn't feel heavy!!
    Jerrie
    Did you find this review helpful?
    3 out of 5 stars
    6 May, 2023
    originally posted on http://www.bumbleandbumble.com
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    I love this product......BUT

    I really love this product. However, my hair is platinum and I have noticed, over time, using this product, it turns my hair to a yellowish color, the same color as the spray. I use the Blonde Building products (shampoo, spray, etc.) but even these cannot over-power the yellowish color in my hair. Unfortunately, I've had to discontinue use of it. If the formula could be changed to be clear instead of beige/yellow, it would be great. Or....if the Go Big Plumping Treatment could be offered in the Blonde Building line, that would be great!!!
    1 reply from Bumble & Bumble team - 3 years ago
    Thank you very much for your review! We are happy to hear you love Thickening Go Big Plumping Treatment. We recommend chatting with an online expert Beauty Advisor who can recommend the best alternatives and products for your individual needs and preferences. You can chat with us here!: http://bit.ly/BnbLiveChat.
    JoyceK
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    26 April, 2023
    originally posted on http://www.ulta.com
    Image

    I would definitely buy this product again!

    I have very thin hair with no volume. When I bought this & tried it the next morning, I was amazed at the volume of my hair. Definitely worth trying this ladies!
    Jennifer
    Did you find this review helpful?

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