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Bumble and Bumble Thickening Plumping Mask - 6.7 fl oz - Ulta Beauty
$49.00 ($7.31/fluid ounce)
In Stock
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At a glance
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About this item
Highlights
- All-day volume in 2 minutes
- Creates fuller styles and adds volume
- Plumping technology
- Smoothes, Detangles and Strengthens hair
- Color-safe
- Hydrates + Nourishes
- Lightweight
- Cruelty Free
Description
A lightweight hair mask, powered by our Strand-Plumping Technology, instantly thickens and plumps each strand from roots to ends for a thicker look. Hair is instantly detangled and strengthened to protect against breakage. This hair mask improves manageability and nourishes your scalp, too.
Strand-Plumping Technology instantly thickens and plumps each strand for a thicket, fuller look.
Hydrolyzed Rice Protein helps add volume and bounce.
Kukui Seed Oil and Coconut Oil help condition and smoothe.
Ideal for Fine to Medium hair types seeking a lightweight hair mask for volume and hydration.
How to Use:
After shampooing with Thickening Volume Shampoo, apply the hair mask from root to tip and massage in. Leave on for two to five minutes, then rinse well. Air-dry or blow-dry.
From the Pros:
Always start with volumizing hair products to cleanse and prep your hair for any voluminous style. Thickening Plumping Mask is weightless enough to be applied all over — even directly to your roots.
Fragrance:
Inspired by the fresh sea air and brilliant warm sun, this crisp, invigorating fragrance is as uplifting as the Thickening Collection itself — with sparkling top notes of lemon and bergamot, plus crisp apple and water lily enhanced by the drydown of cedar wood and white musk.
Before Styling and After Styling Images depict Thickening Plumping Mask results.
Strand-Plumping Technology instantly thickens and plumps each strand for a thicket, fuller look.
Hydrolyzed Rice Protein helps add volume and bounce.
Kukui Seed Oil and Coconut Oil help condition and smoothe.
Ideal for Fine to Medium hair types seeking a lightweight hair mask for volume and hydration.
How to Use:
After shampooing with Thickening Volume Shampoo, apply the hair mask from root to tip and massage in. Leave on for two to five minutes, then rinse well. Air-dry or blow-dry.
From the Pros:
Always start with volumizing hair products to cleanse and prep your hair for any voluminous style. Thickening Plumping Mask is weightless enough to be applied all over — even directly to your roots.
Fragrance:
Inspired by the fresh sea air and brilliant warm sun, this crisp, invigorating fragrance is as uplifting as the Thickening Collection itself — with sparkling top notes of lemon and bergamot, plus crisp apple and water lily enhanced by the drydown of cedar wood and white musk.
Before Styling and After Styling Images depict Thickening Plumping Mask results.
Hair Type: All Hair Types
Product Form: Cream
Beauty Purpose: Volumizing
Net weight: 6.7 fl oz (US)
TCIN: 84942382
UPC: 685428000117
Item Number (DPCI): 342-03-7463
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.81 inches length x 2.45 inches width x 7.06 inches height
Estimated ship weight: 0.48 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Guests appreciate the Bumble and Bumble thickening plumping mask for its ability to add volume and fullness to fine hair. Many have noted that it leaves hair feeling soft and manageable without weighing it down. While some guests have concerns about the price and occasional frizz, the overall effectiveness in enhancing hair texture and appearance has made it a favorite among those seeking a boost in their hair care routine. The pleasant scent and ease of use further enhance its appeal.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 507 reviews
5 out of 5 stars
5 July, 2025
originally posted on http://www.ulta.com
A needed mask
My hairdresser is asking me how I got my hair healthier and feeling much thicker. Love it.
4 out of 5 stars
14 January, 2025
originally posted on http://www.ulta.com
Great product
Definitely gives my hair volume. But I find I have to wash more often.
5 out of 5 stars
12 November, 2024
originally posted on http://www.ulta.com
I can't live without this!
My baby fine hair gies limp in the humidity of Florida but this Plump Mask gives my hair body and fullness that lasts for days. My only concern is how expensive it's getting...if price goes up again I'll have to replace it with an option that I might like less but also costs less. There are sooo many good products out there and I do like to rotate between washes. In the meantime it's still my go-to favorite.
3 out of 5 stars
6 March, 2024
originally posted on http://www.bumbleandbumble.com
Too heavy for my hair
Since my hair is fine, I am always looking for products to provide some volume to give the illusion of thicker hair. With fine hair, lightweight products are important as otherwise the product will be moot. Sadly this is what I find happens with this product. It weighs my hair down and doesn't give me the umph needed.
5 out of 5 stars
15 February, 2024
originally posted on http://www.bumbleandbumble.com
Can't Live Without This Mask!
I have very serious hair loss at 38 yrs old and need a hairpiece. This product is one I can't live without for what's left of my natural hair. I have a shoulder length bob with 2c curly/wavy, fine/coarse hair, also color processed and I use this after shampooing on my top roots but not the length and my hair appears so much fuller after styling! I have found that using it on all of my hair is too weighty and I loose my bouncy waves/curls so I only use on top. I also add the thickening treatment spray for some extra oomph. My husband is also using this regularly for a fuller look! Please don't ever stop making this product!
5 out of 5 stars
19 January, 2024
originally posted on http://www.bumbleandbumble.com
Great Stuff!
I love this thickening cream for my thinning hair. The cream does not leave your hair greasy. So easy to use. Can't go wrong. Lasts a long time. Adds fullness and softens my hair. Stays styled longer.
4 out of 5 stars
4 December, 2023
originally posted on http://www.ulta.com
Love the product but....
The fragrance is awful, but tge product delivers
5 out of 5 stars
2 November, 2023
originally posted on http://www.bumbleandbumble.com
I will buy this product again and again!
I was a skeptic. I've used many productd in the past that promised thicker hair. All of them made my hair flat and straight. But this new plumping mask really works!! I used it with the thickening shampoo. I'm amazed! My only suggestion is to please make it the same fragrance as B&B's old Color-Minded products. It was my favorite fragrance and I used the old Color-Minded products just bc of its beautiful fragrance.
5 out of 5 stars
9 August, 2023
originally posted on http://www.ulta.com
Really works!
I have hair that tends to look thinner than it is. I received a sample of this and decided to give it a try. I have used several plumping or root lifirnf products over the years and they usually only plump at the roots and fall quickly. I am really happy to say that the bumble and bumble plumping mask not only works from roots all the way to the ends, and the volume lasts until I shampoo again. It makes my hair look healthy and like it is naturally full. I am buying the full size and highly recommend this!
5 out of 5 stars
23 May, 2023
originally posted on http://www.bumbleandbumble.com
This plumped my hair fr!
I received this as a sample, and it made good on it's claim. My hair was definitely fuller! I used Don't Blow It along with the newer Hair Lotion and air dried my hair. I couldn't help but do a few extra hair flips during the day.
5 out of 5 stars
19 April, 2023
originally posted on http://www.ulta.com
Works great for afros
I have 4c hair and out the shower when i picked it out, my hair is PERFECT poofy and soft hair
5 out of 5 stars
24 March, 2023
originally posted on http://www.ulta.com
Amazing Product!!
I have wavy hair...but love to straighten it. My hair is not fine...but it is thinning. This product gives me such volume..it is amazing!!! I feel like i have twice the hair, with this product.
4 out of 5 stars
16 March, 2023
originally posted on http://www.ulta.com
Surprising
At first I thought I wasted my money. I was hoping for volume at the crown. But I wore my medium length, fine hair straight and realized that it wasn't a stringy mess like it usually is when not curled. This was even on second day hair. I love the way my hair looks curled but it's time consuming. Now I can use my blow dry brush and flat iron it and it stays looking nice. It's a pricey product but it is nice to wear my hair down and straight and have it stay looking good all day.
5 out of 5 stars
11 March, 2023
originally posted on http://www.ulta.com
Love love love this product
I received this as a sample and tried it on my long straight fine hair.. my hair would break off and knot up constantly. I tried it and omg my hair was smooth manageable and tangle free. I do this once a week and my hair feels thick and is gorgeous…I have since bought the big tube of this. It's a keeper
5 out of 5 stars
7 February, 2023
originally posted on http://www.bumbleandbumble.com
Made my hair feel so healthy and full
This hair mask is a life saver for thin hair, it made my hair feel heavier, fuller, and it smells so good. I used this as a beauty advisor and recommended it to all my clients
1 out of 5 stars
30 January, 2023
originally posted on http://www.ulta.com
Not what it claims to be
I used this 3 different times followed the directions and saw not difference in my hair. I returned it
5 out of 5 stars
15 January, 2023
originally posted on http://www.bumbleandbumble.com
My fave hair product !
I got this as a free sample with an Ulta purchase and it's hands down incredible! My hair was thicker, shiny and bouncy after use! It's expensive so I haven't been able to purchase it but would love to once I'm able to afford it!
3 out of 5 stars
6 January, 2023
originally posted on http://www.ulta.com
Works, but not well enough justify the price
Does it volumize and plump the hair? Yes. I used it on only one side of my hair, while keeping everything else the same, and there was absolutely a difference in volume. That being said, the effects didn't really last that long-less than a day. And I was hoping the added volume would help me go longer between washes, which hasn't been the case. All in all, I will definitely keep using until this bottle is done but I won't purchase again, as I'm pretty sure I can get similar results at a lower price point.
1 out of 5 stars
22 December, 2022
originally posted on http://www.ulta.com
I would not buy this product again.
The girl who helped me in store convinced me this would actually plump my hair strands but I haven't noticed anything. Just a basic yet super expensive conditioner I wish I didn't buy.
5 out of 5 stars
19 November, 2022
originally posted on http://www.ulta.com
I will buy this product again!
It really made my hair look good! No frizziness and it has great volume.