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Bumble and Bumble Seaweed Air Dry Cream - 2 fl oz - Ulta Beauty
$16.00 ($8.00/fluid ounce)
In Stock
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At a glance
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About this item
Highlights
- All-day frizz reduction
- All-day hold and hydration
- Helps maintain an optimal scalp environment
- Lightweight Hold
- Softens, Smoothes and Detangles
- Vegan
- Color-Safe
- Responsibly packaged with 100% recycled materials
Description
Bumble and bumble Seaweed Nourishing Air Dry Cream is part leave-in conditioner, part styling cream. It delivers nourishing all-day hydration, reduces frizz + flyaways, and adds soft hold to perfect air-drying.
2X frizz reduction instantly + all day vs. untreated hair.
Infused with Royal Sugar Kelp, Pacific Sea Kelp, and Green Microalgae. Contains proprietary postbiotic lactobacillus ferment.
Promotes an optimal scalp environment with balanced moisture.
Formulated For:
Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care
Ideal for all hair types seeking nourishing-yet-lightweight moisture and care for hair and scalp.
How to Use: Massage into the scalp and throughout damp hair, combing through to the ends. Style as desired.
From the Pros:
Apply throughout damp hair and braid before bed. When you wake, release your braids for nourished, effortless waves by morning.
For scalp nourishment and a smooth finish, apply a small amount to the scalp and throughout damp hair before styling.
Fragrance Notes: A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.
Responsibly packaged with 100% recycled materials**.
This vegan formula is made from 94% naturally derived ingredients.*
*Using the ISO 16128 Standard, from plant, non-petroleum mineral, and/or water sources.
**With the exception of our 60ml / 2.0 oz travel size.
2X frizz reduction instantly + all day vs. untreated hair.
Infused with Royal Sugar Kelp, Pacific Sea Kelp, and Green Microalgae. Contains proprietary postbiotic lactobacillus ferment.
Promotes an optimal scalp environment with balanced moisture.
Formulated For:
Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care
Ideal for all hair types seeking nourishing-yet-lightweight moisture and care for hair and scalp.
How to Use: Massage into the scalp and throughout damp hair, combing through to the ends. Style as desired.
From the Pros:
Apply throughout damp hair and braid before bed. When you wake, release your braids for nourished, effortless waves by morning.
For scalp nourishment and a smooth finish, apply a small amount to the scalp and throughout damp hair before styling.
Fragrance Notes: A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.
Responsibly packaged with 100% recycled materials**.
This vegan formula is made from 94% naturally derived ingredients.*
*Using the ISO 16128 Standard, from plant, non-petroleum mineral, and/or water sources.
**With the exception of our 60ml / 2.0 oz travel size.
Hair Type: All Hair Types
Trial/Mini/Travel Size: Yes
Product Form: Cream
Beauty Purpose: Beachy Waves
Net weight: 2 fl oz (US)
TCIN: 90205309
UPC: 685428029569
Item Number (DPCI): 342-03-9411
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water\aqua\eau, dicaprylyl carbonate, cetearyl alcohol, polyquaternium-37, myristyl alcohol, c12-15 alkyl benzoate, macrocystis pyrifera (kelp) extract, laminaria saccharina extract, chlorella vulgaris extract, lactobacillus ferment, argania spinosa kernel oil, pyridoxine hcl, phytic acid, glycerin, hydrogenated polyisobutene, ethylhexylglycerin, butylene glycol, caprylyl glycol, ppg-3 benzyl ether myristate, lauryl glucoside, tocopherol, zinc sulfate, guar hydroxypropyltrimonium chloride, behentrimonium chloride, pentylene glycol, propanediol, vinyl caprolactam/vp/ dimethylaminoethyl methacrylate copolymer, polyquaternium-11, stearyl alcohol, fragrance (parfum), limonene, eugenol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, sodium benzoate, phenoxyethanol, potassium sorbate.' '
Shipping details
Estimated ship dimensions: 2.7 inches length x 1.5 inches width x 4.3 inches height
Estimated ship weight: 0.2 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Bumble and Bumble Seaweed Air Dry Cream is a versatile styling product that enhances natural waves while providing hydration and frizz control. Guests appreciate its lightweight formula, pleasant scent, and ability to work on both wet and dry hair. Many find it effective for achieving soft, touchable waves without weighing hair down. However, some guests experienced mixed results, particularly with different hair types, indicating that it may not suit everyone equally.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 194 reviews
5 out of 5 stars
1 October, 2025
originally posted on http://www.bumbleandbumble.com
Surprised at how well this works!
This was included free with an order or I never would have tried it. I have a bit of natural wave to my hair, but it's also coarse, dry and dull. It's hard to find a product that adds shine without weighing it down and making it flat. I put it in, let it dry, and sometimes add just a bit of BB Texture and run through with my fingers after it's dry for some extra hold. It works so well - I was always a daily washer because my short hair is a mess after sleeping. For some reason, I can sleep on it, dampen, run my fingers through it, and the next day it looks just as good! DEFINITELY a must try. And no more blow dryer after shampooing. This one is a winner for me!
1 out of 5 stars
25 September, 2025
originally posted on http://www.bumbleandbumble.com
Don't buy!
This is by far the worst product. My hair was left frizzy, dry, & tangled. Don't buy!
5 out of 5 stars
27 August, 2025
originally posted on http://www.bumbleandbumble.com
My best hair styling cream
I'm obsessed with this Airdry Cream! It gives my hair a beautiful, effortless texture, eliminates frizz, and adds a nice bit of shine ,Seriously impressive.♥️
5 out of 5 stars
5 July, 2025
originally posted on http://www.bumbleandbumble.com
Love the product
This is only my second tube of the Seaweed Air Dry Cream. I am not so sure why it took me so long to reorder this product - I love the smell, I love how it makes my hair feel plus I hate drying my hair so this is a perfect product for me
5 out of 5 stars
5 May, 2025
originally posted on https://www.bumbleandbumble.co.uk/
Love this product
I've been looking for an airdrying product that reduces frizz without weighing my hair down. I've finally found it with the Bumble and Bumble seaweed airdry cream. Most of the ones I've used before have felt like my hair was dirty even on wash day but not with one. The cream smooths out my frizzy hair,softens and conditions whilst still giving me a bit of hold. I only wash my hair once or twice a week so the lightweight feel of this is great as it doesn't feel heavy and coated,my hair actually still moves which is different from what I've had before from airdrying products. I also have a dry scalp which is another reason I wanted to try this as you can rub it into your scalp,it helps with dry scalp without making it greasy. All round great product,so glad I found it!
1 out of 5 stars
22 April, 2025
originally posted on http://www.ulta.com
Beware if you have acne
I have wavy hair and bought this product to enhance my waves when I let it air dry. I also have sensitive acne prone skin, and the seaweed in this product made me breakout with cysts wherever my hair touched my face. If you have sensitive skin, please be aware and careful! Apart from these issues, the cream smelled amazing, and did a decent job of what it was intended to, despite breaking me out and ruining my skin.
5 out of 5 stars
12 April, 2025
originally posted on https://www.bumbleandbumble.co.uk/
Actually wore my hair down in its natural state today!
Tried it properly for the first time today, after using the seaweed scalp scrub, seaweed shampoo and repair conditioner. I wouldn't usually dream of leaving the house with my hair down having let it air dry as I tend to resemble sideshow bob when my hair dries with no intervention, it normally ends up in a bobble. I put probably four blobs into my hair, raked it through with my fingers, gave it a brush, and then gave it a bit of a scrunch to form the waves. My hair got a little bit bigger as it dried but the waves stayed nicely defined didn't frizz up. I had taken a bobble out with me, just in case, but didn't end up using it! Probably the first time since I was a teenager (I'm nearly 40 now) that I've been able to wear my hair down without straightening!
5 out of 5 stars
10 February, 2025
originally posted on http://www.ulta.com
love this for my straight hair !!
i LOVE this stuff! i always mix this with some sort of mousse and let my hair air dry in twists/braids. i always end up with natural looking waves (my hair is super pin straight!!) great hold and gives my hair some sort of oomph
1 out of 5 stars
9 January, 2025
originally posted on http://www.ulta.com
Don't waste your money
I bought this for my daughter with wavy/curly hair. It did absolutely nothing!
5 out of 5 stars
1 January, 2025
originally posted on http://www.ulta.com
Absolutely love this product!
As someone who has struggled with crazy combo hair, this product has been amazing for me! I have an oily scalp that also gets pretty caked up with dandruff as well as very dry ends. Ive learned that my oily dandruff stems from my scalp trying to produce moisture for my hair which leads to the overproduction. This cream is so lightweight, a little goes a long way, it smells great and it hydrates so well!
5 out of 5 stars
26 October, 2024
originally posted on http://www.ulta.com
feels weightless but polished
I really like this but use it pretty sparingly. I have wavy hair and it makes it so that my hair never feels dry or gets out of control feeling. it feels weightless and I don't notice it add any texture to my hair other than smoothing frizz. I'm pretty minimalist when it comes to products but this is one that I'd definitely buy again when I run out.
1 out of 5 stars
15 August, 2024
originally posted on http://www.ulta.com
I don't get it
I dont know but im doing wrong but this does not work for me at all. For reference I have medium coarseness, medium thickness, 1C-2A super slightly wavy hair that gets frizzy when I air dry it/in the summer. I got this to help control my frizz and all it has done is make my hair more tangly and weigh it down. It might even make my frizz worse i cant tell. I've experimented with amounts, with applying it just to my ends vs my whole head, I have no idea what im doing wrong but it does not work for me unfortunately. Glad I just got the sample size…
5 out of 5 stars
9 August, 2024
originally posted on http://www.ulta.com
Great for long hair
❤️
1 out of 5 stars
22 July, 2024
originally posted on http://www.ulta.com
I don't get it
I tried this and it tangled my hair really bad and made my ends feel like straw. Im bummbed out! It has so many great reviews!
5 out of 5 stars
28 June, 2024
originally posted on http://www.bumbleandbumble.com
Love it
I'm in love with this air dry cream! It's been a total lifesaver for my hair. I apply it to my damp hair and let it air dry, and the result is always amazing - soft, bouncy, and frizz-free curls that last all day. The cream is so lightweight and non-greasy, it feels like I'm not even using a product at all. Plus, it smells amazing! I've tried other air dry creams before, but this one is hands-down the best. It's perfect for busy days when I don't have time to fuss with my hair, but still want to look great. 10/10 would recommend!
5 out of 5 stars
25 May, 2024
originally posted on http://www.ulta.com
superb
like the vest hair product I've ever used. replaces all the nonsense pomade and whatnot and leaves my hair shaped, healthy, and looking natural.
5 out of 5 stars
23 April, 2024
originally posted on http://www.ulta.com
I will buy this again
Does what it's supposed to do I like the fragrance
1 out of 5 stars
27 March, 2024
originally posted on http://www.ulta.com
Nah. Not for my hair.
Not a fan. My hair is thick, coarse, and naturally wavy. It's very hard to manage so I have to be picky with what I put on it; this was not for my hair. It made my hair feel sticky, it dried like straw, and didn't do anything to provide softness and to make it manageable. In fact, I'm still trying to recover my hair from how it added to the coarseness. I'm sure it works for other people which is great, it just didn't work for me. I'm not sad I tried it, but it's not worth the money.
1 out of 5 stars
15 March, 2024
originally posted on http://www.ulta.com
Go for the original air dry cream instead
I've been using the original fine air dry cream from this brand for yearsss and love it for its lightweight moisture. This version though, makes my hair snarl easily and leaves ends feeling dry. The results remind me of a sea salt texturizer rather than a smoothing cream. It gives me weird dry, heavy, poofy, snarly, ends. It's not as bad if you use only the tiniest bit of product, but it's still not doing anything good for me. Was very disappointed. On a brighter note, the scent is good---kind of smells like lemongrass. Go for the original, skip this one.
5 out of 5 stars
6 December, 2023
originally posted on http://www.ulta.com
Favorite air dry product
My hair is curly when it dries, but loses its pattern over the days and becomes frizzy. This is the first product I've used that leaves my hair touchably soft for days on end.