Shop all University of North Carolina Press

Buyer/Consumer Information Processing - by G David Hughes & Michael L Ray (Paperback)

Name: Buyer/Consumer Information Processing - by G David Hughes & Michael L Ray (Paperback)
Brand: University of North Carolina Press
SKU: 1013514773
Price: 62.50 USD
Availability: InStock

$62.50

In Stock

Free & easy returns

Return this item by mail or in store within 90 days for a full refund.

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card (restrictions apply)

About this item

Details

Highlights

This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities.
Author(s): G David Hughes & Michael L Ray
440 Pages
Business & Economics, Commerce

Description

Book Synopsis

This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.

Originally published 1974.

A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

Specifications

Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .98 Inches (D)

Weight: 1.41 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 440

Genre: Business & Economics

Sub-Genre: Commerce

Publisher: University of North Carolina Press

Format: Paperback

Author: G David Hughes & Michael L Ray

Language: English

Street Date: January 1, 2011

TCIN: 1013514773

UPC: 9780807896891

Item Number (DPCI): 247-24-7238

Origin: Made in the USA or Imported

If the item details aren’t accurate or complete, we want to know about it.

Shipping & Returns

Shipping details

Estimated ship dimensions: 0.98 inches length x 6 inches width x 9 inches height

Estimated ship weight: 1.41 pounds

We regret that this item cannot be shipped to PO Boxes.

This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.

This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.

See the return policy for complete information.