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About this item
Highlights
- Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product.
- About the Author: Jean Kilbourne, Ed.D, is internationally recognized for her pioneering work on alcohol and tobacco advertising and the image of women in advertising.
- 368 Pages
- Social Science, Women's Studies
Description
About the Book
This shocking expose reveals the tactics advertisers use to manipulate the innermost desires and fantasies of women and girls and transform them into addictive longings only their products will satisfy. Illustrations.Book Synopsis
Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. "When was the last time you felt this comfortable in a relationship?" --An ad for sneakers "You can love it without getting your heart broken." --An ad for a car "Until I find a real man, I'll settle for a real smoke." --A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.Review Quotes
Self magazine Backlash meets The Beauty Myth....a scathing attack on the powers that tell us what, how much, when and why to buy.
Susan Faludi author of Backlash Jean Kilbourne's work is pioneering and crucial to the dialogue of one of the most underexplored, yet most powerful, realms of American culture: advertising. We owe her a great debt.
About the Author
Jean Kilbourne, Ed.D, is internationally recognized for her pioneering work on alcohol and tobacco advertising and the image of women in advertising. A widely published writer and speaker who has twice been named Lecturer of the Year by the National Association for Campus Activities, she is best known for her award-winning documentaries, Killing Us Softly, Slim Hopes, and Pack of Lies. She lives in Boston, Massachusetts.Dimensions (Overall): 8.68 Inches (H) x 6.3 Inches (W) x .94 Inches (D)
Weight: .91 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 368
Genre: Social Science
Sub-Genre: Women's Studies
Publisher: Free Press
Format: Paperback
Author: Jean Kilbourne
Language: English
Street Date: November 2, 2000
TCIN: 77267828
UPC: 9780684866000
Item Number (DPCI): 247-53-5846
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.94 inches length x 6.3 inches width x 8.68 inches height
Estimated ship weight: 0.91 pounds
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