100% Natural Odor Elimination – advanced hypoallergenic odor control technology and free of perfumes and dyes for sensitive catsMax Power 10-Day Bacterial Odor Control* – patented formula works immediately to trap and eliminate odorsStrong Clumping – tight, hard, no mess clumps are ready to scoop and dispose99% Dust Free – breathe easy and keep floors clean25% Lighter+ – easy to pour and store compared to traditional clumping litters15 lb jug provides the same uses as a traditional 20 lb jug of clumping litterLitter for Good Shelter Donation – every jug purchased, donates a pound of litter to animal welfare organizations