China's Super Consumers - by Savio Chan & Michael Zakkour (Hardcover)

Book Synopsis

China has transformed itself from a feudal economy in the 19^th century, to Mao and Communism in the 20^th century, to the largest consumer market in the world by the early 21^st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy.

The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.

• A hands-on resource for succeeding in the Chinese marketplace
• Filled with real-world stories of companies who have made an impact in China
• Discover what the Chinese consumer wants and how to deliver the goods
• Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market

This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

From the Back Cover

China is now home to the fastest growing middle class the world has ever seen and a rapidly expanding group of wealthy and super-wealthy consumers, creating a new class of Super Consumers, the likes of which the world has not seen since post-war America and the baby boomers. A powerful Chinese consumer class was born 30 years ago and that group is now poised to dominate the global economy. China's Super Consumers will introduce you to the "China Global Demographic" and the importance of catering to it as well as "The China Market."

Through first hand storytelling by executives, case studies, original research and the authors' own experiences in helping companies sell to Chinese consumers, Chan and Zakkour provide powerful insights on the causes, results and implications of the Chinese consumer boom. Established companies, start-ups, and aspiring entrepreneurs can learn from and identify with these stories to either improve or begin a meaningful and long-lasting engagement with 1 billion customers. China's Super Consumers explains who they are, who is selling to them, what and why they are buying, and how they are changing the world. This book will help you better understand what you can do to ensure you are part of this business/social/consumer revolution, and not a victim of it.

Chinese super consumers are changing the world at a pace unprecedented in human history. Purchase decisions made in Shanghai now have ripple effects on the lives and livelihoods of people from Lagos to Los Angeles. They are changing the way companies design, build, market, and sell their products. They are changing the balance of trade on a global scale. They are making and breaking brands. They are changing the way bricks and mortar and e-commerce retail takes place everywhere, not just in China. Their shopping habits and attitudes, channel preferences, and communication patterns are changing the very idea of what it means to plan, make, buy, move, store, and sell products around the world.

Chinese consumers are changing China and the world in ways almost impossible to forsee even five years ago. China's Super Consumers prepares you for this new reality and explains how you can engage with, serve and profit from the most important consumer market of the 21st century.

About the Author

SAVIO S. CHAN is a pre-eminent expert on US-China partnerships and building loyalty with Chinese luxury consumers. He serves as President and Chief Executive Officer of US China Partners Inc., a consulting and advisory firm that helps organizations design and implement their China consumer strategies. He spent two decades as a consultant on market entry, cross-border M&A and joint venture partnership innovation with some of the largest and best known global luxury and consumer brands, Fortune 500 and Chinese large State-Own and private companies.

He is frequently featured in interviews and articles in the New York Times, Forbes, Chief Executive Magazine, and China Daily News. Savio serves as a member of the National Committee on US-China Relations and advises many ultra-high net worth legacy families in both the US and China. He is a frequent keynote speaker and panelist at various business and technology events including the Conference Board, Microsoft Technology Conference, Columbia China Conference, and Wharton China Business Forum.

MICHAEL A. ZAKKOUR is a principal at the global business consulting firm Tompkins International, where he leads the China/APAC practice. He has more than 18 years of international consulting, marketing and business development experience, primarily in China. He has advised more than 300 public and private companies and organizations on creating and implementing strategies to enter, grow and change their businesses in China and on their engagement with Chinese consumers. He has researched, and written extensively about Chinese consumers and consumption and the China Global Consumer Demographic, and has advised companies from around the world on retailing, branding, e-commerce, production, supply chains, and partnerships in China. He writes about business in China for Forbes and JING Daily and speaks frequently at universities, conferences, and vertical industry events. He is also a special advisor to the Confucius Institute for Business at the State University of New York. Michael also spent four years on the Board of Directors of the Asian Financial Society. His commentary and articles have appeared in the Wall Street Journal, Harvard Business Review, WWD, NPR, China Business Review, MSNBC, Newsweek, The Economist and many other commercial and academic media and journals.