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Consuming Reality - by J Deery (Hardcover)
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About this item
Highlights
- Engaging in a comprehensive examination of reality TV's advertising and promotional strategies, as well as the commodification of viewers, Consuming Reality dissects the unique and startling relation between mediation and consumption.
- About the Author: June Deery is Associate Professor of Media at Rensselaer Polytechnic Institute, USA, and is the author of Reality TV (2015) as well several articles on television and new media.
- 225 Pages
- Performing Arts, Television
Description
About the Book
"Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. Its comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Topics include: reality formats as pseudo-events, participation/interactivity, product placement, donorship, TV-web branding, caring capitalism, commercial nationalism, mediation as consumption, consumption as mediation, making over homes/bodies as properties, consumer identity and pathology, gendered consumption, religion, Disney, and the American Dream"--Book Synopsis
Engaging in a comprehensive examination of reality TV's advertising and promotional strategies, as well as the commodification of viewers, Consuming Reality dissects the unique and startling relation between mediation and consumption.From the Back Cover
Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. June Deery's comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTV's advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas.
Review Quotes
"This is an enjoyable and convincing book that would be very useful for undergraduate students of media, cultural or consumption studies and those interested in Baudrillard's theories on mediation and simulated reality. The argument is fluid and convincing, and the writing engaging. It provides an interesting and compelling critique of the reality television culture with a useful analytical reading of the underlying socioeconomic, political and cultural relationships contributing to it." - The Kelvingrove Review
"This smart and elegant book is a must-read for scholars and students interested in reality TV and in the encroachment of public relations and advertising rhetoric into all aspects of everyday life. In Consuming Reality, June Deery provides a thorough and rigorous analysis of commercialization in reality television." - Journal of Popular Culture
"Deery [has] provided [an] important [contribution] to RTV scholarship, and . . . will be essential reading for courses of study relating to RTV in particular and media consumption in general." - Popular Communication
About the Author
June Deery is Associate Professor of Media at Rensselaer Polytechnic Institute, USA, and is the author of Reality TV (2015) as well several articles on television and new media.