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Consuming Reality - by  J Deery (Hardcover) - 1 of 1

Consuming Reality - by J Deery (Hardcover)

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Highlights

  • Engaging in a comprehensive examination of reality TV's advertising and promotional strategies, as well as the commodification of viewers, Consuming Reality dissects the unique and startling relation between mediation and consumption.
  • About the Author: June Deery is Associate Professor of Media at Rensselaer Polytechnic Institute, USA, and is the author of Reality TV (2015) as well several articles on television and new media.
  • 225 Pages
  • Performing Arts, Television

Description



About the Book



"Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. Its comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Topics include: reality formats as pseudo-events, participation/interactivity, product placement, donorship, TV-web branding, caring capitalism, commercial nationalism, mediation as consumption, consumption as mediation, making over homes/bodies as properties, consumer identity and pathology, gendered consumption, religion, Disney, and the American Dream"--



Book Synopsis



Engaging in a comprehensive examination of reality TV's advertising and promotional strategies, as well as the commodification of viewers, Consuming Reality dissects the unique and startling relation between mediation and consumption.



From the Back Cover



Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. June Deery's comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTV's advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas.



Review Quotes




"This is an enjoyable and convincing book that would be very useful for undergraduate students of media, cultural or consumption studies and those interested in Baudrillard's theories on mediation and simulated reality. The argument is fluid and convincing, and the writing engaging. It provides an interesting and compelling critique of the reality television culture with a useful analytical reading of the underlying socioeconomic, political and cultural relationships contributing to it." - The Kelvingrove Review

"This smart and elegant book is a must-read for scholars and students interested in reality TV and in the encroachment of public relations and advertising rhetoric into all aspects of everyday life. In Consuming Reality, June Deery provides a thorough and rigorous analysis of commercialization in reality television." - Journal of Popular Culture

"Deery [has] provided [an] important [contribution] to RTV scholarship, and . . . will be essential reading for courses of study relating to RTV in particular and media consumption in general." - Popular Communication




About the Author



June Deery is Associate Professor of Media at Rensselaer Polytechnic Institute, USA, and is the author of Reality TV (2015) as well several articles on television and new media.
Dimensions (Overall): 8.5 Inches (H) x 5.4 Inches (W) x .7 Inches (D)
Weight: .92 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 225
Genre: Performing Arts
Sub-Genre: Television
Publisher: Palgrave MacMillan
Theme: Guides & Reviews
Format: Hardcover
Author: J Deery
Language: English
Street Date: May 3, 2012
TCIN: 1006479152
UPC: 9780230379961
Item Number (DPCI): 247-41-9410
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.7 inches length x 5.4 inches width x 8.5 inches height
Estimated ship weight: 0.92 pounds
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