Content Chemistry, 6th Edition: - by Andy Crestodina (Paperback)

About the Book

The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends. -- Goodreads.

Book Synopsis

Welcome to the 7th Edition of Content Chemistry This handbook features hundreds of pages of step-by-step web marketing advice written in plain English. You'll also find tons of diagrams, AI prompts, quick tips and things to avoid. When you pick up this book, you'll be holding a practical explanation of all these topics, along with the specific actions to take to succeed on your own. You'll know which actions lead to which outcomes. You'll know where you're going and how to get there. And you'll know how to measure it all. Once you've finished this book, you'll have a solid understanding of how to grow a business through the creation and promotion of digital content. "Content Chemistry is a true classic in our field." Mark Schaefer, Author of Known and Cumulative Advantage "Content Chemistry is the roadmap to success that is simple to read, easy to use and profoundly effective. This is a must-read for every marketer today." Michael Brenner, Marketing Insider Group "Bursting with good advice and the facts to prove it, Content Chemistry is the most practical book ever written about modern digital marketing." Jay Baer, Founder of Convince & Convert, Author of Hug Your Haters

About the Author

Andy Crestodina is a co-founder and the CMO of Orbit Media Studios, an award-winning, 50-person web design company in Chicago. Since 2001, Orbit has completed more than 1,000 successful website projects. The Orbiteers combine talent and experience in developing beautiful, effective sites for businesses in every industry. Andy is a top-rated speaker at national conferences, a writer for the biggest blogs and the co-host of a little podcast. Over the past 25 years, Andy has provided web strategy and digital marketing advice to more than a thousand businesses. His favorite topics include content strategy, search engine optimization, AI, website visitor psychology and Google Analytics. Andy graduated from the University of Iowa with a degree in Asian Language and Literature and a certificate to teach Chinese. Today, he lives and works in Chicago in the tree-filled neighborhood of Ravenswood with his lovely wife, Crystal, and their beautiful children, Eli and Ada.