Book Synopsis

Looking for inspiration to launch that new project or career? Have a great idea but can't figure out how to move it forward? Drawing on Brian's years as a Walt Disney Imagineer, global innovation consultant, and college instructor, Creative Cross-Pollination encapsulates his unique process and idea-generating techniques for tackling life's challenges and achieving your biggest dreams.

Sounds lofty? It's not. Anybody looking for fresh ideas, trying to get out of a rut, or wanting to innovate new products, services, or techniques can apply Creative Cross-Pollination to generate that spark. Whether facing a personal challenge, leading a team, or looking for inspiring new ways to enhance your creativity, Brian shares the secrets that allowed him to not only help create some of the world's most beloved attractions, but craft insanely creative solutions for clients . . . and himself.

As you will learn in this lighthearted but impactful book, Creative Cross-Pollination works because it is a naturally-occurring skill, something that each one of us has, back from the times when our most distant ancestors were living in caves! Whether you're a teacher, athlete, student, executive, or plumber, Brian explains how to recognize and tap into this capability by accessing your "mental filing cabinet." You'll learn how to take two seemingly unrelated things and combine them to get breakthrough results. You'll also get examples of how others, from all walks of life, have cross-pollinated ideas, and finally, four techniques that will get you buzzing along. Creative Cross-Pollination is fun, easy, and it works!