Cross-Media Communications: An Introduction - by Loren Sullivan (Hardcover)
$164.95 when purchased online
Target Online store #3991
About this item
Highlights
- Cross-media communication refers to the strategic use of multiple media platforms to convey a unified message or story across different channels, such as television, radio, print, digital media, and social networks.
- Author(s): Loren Sullivan
- 431 Pages
- Language + Art + Disciplines, Journalism
Description
About the Book
Cross-media communication refers to the strategic use of multiple media platforms to convey a unified message or story across different channels, such as television, radio, print, digital media, and social networks. It involves integrating content and marketing strategies across various media formats to reach and engage audiences in a more cohesive and interactive manner. The goal is to create a seamless experience for consumers, ensuring that the message is consistent regardless of the platform. It is widely used in field like marketing, advertising, entertainment, and journalism, enabling brands and content creators to maximize reach, increase audience engagement, and enhance brand recognition. This book is compiled in such a manner that it will provide in-depth knowledge about the theory and practice of cross-media communications. It provides comprehensive insights into the field. Those in search of information to further their knowledge will be greatly assisted by this book.Book Synopsis
Cross-media communication refers to the strategic use of multiple media platforms to convey a unified message or story across different channels, such as television, radio, print, digital media, and social networks. It involves integrating content and marketing strategies across various media formats to reach and engage audiences in a more cohesive and interactive manner. The goal is to create a seamless experience for consumers, ensuring that the message is consistent regardless of the platform. It is widely used in field like marketing, advertising, entertainment, and journalism, enabling brands and content creators to maximize reach, increase audience engagement, and enhance brand recognition. This book is compiled in such a manner that it will provide in-depth knowledge about the theory and practice of cross-media communications. It provides comprehensive insights into the field. Those in search of information to further their knowledge will be greatly assisted by this book.Dimensions (Overall): 10.0 Inches (H) x 7.0 Inches (W)
Suggested Age: 22 Years and Up
Number of Pages: 431
Genre: Language + Art + Disciplines
Sub-Genre: Journalism
Publisher: Clanrye International
Format: Hardcover
Author: Loren Sullivan
Language: English
Street Date: August 25, 2025
TCIN: 1004857032
UPC: 9781647269906
Item Number (DPCI): 247-10-2222
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 1 inches length x 7 inches width x 10 inches height
Estimated ship weight: 1 pounds
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