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Culture-Led Brands - by Leila Fataar (Paperback)
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Highlights
- How can senior leaders harness cultural relevance to drive resilient, future-ready brands?
- About the Author: Leila Fataar is a globally renowned brand-builder and leader in delivering cultural relevance for some of the world's biggest brands.
- 264 Pages
- Business + Money Management, Strategic Planning
Description
About the Book
Harness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining resonant and authentic.Book Synopsis
How can senior leaders harness cultural relevance to drive resilient, future-ready brands?
Culture-Led Brands offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, Leila Fataar, this book delivers proven tools and data-driven models to help you integrate cultural insights into every aspect of your brand strategy, ensuring your organization remains relevant, authentic and growth-oriented amid ongoing change. You'll learn how to:- Apply practical frameworks that embed cultural relevance across marketing, commerce and innovation
- Leverage expert insights on political sensitivity, diversity, inclusion and environmental responsibility
- Use data-led decision making to measure impact and optimize cultural engagement
- Explore real-world examples from adidas Originals, Guinness and YouTube
- Develop leadership approaches that align internal values with external brand authenticity Equip your business to deliver meaningful results by embracing culture as a core driver of strategy, innovation and long-term success. Themes include: Cultural relevance, brand strategy, governance, leadership, data-driven growth, diversity and inclusion, environmental consciousness
Review Quotes
"In an era where culture is the currency of relevance, Leila Fataar's work is a bold manifesto for businesses to act with authenticity, empathy, and cultural intelligence."-- "MARTIN RAYMOND, co-founder of The Future Laboratory"
"The MUST READ of 2025 for all CEOs, CMOs and growth leaders. THE comprehensive guide to what, why and how to build Culture-Led Brands. Fataar re-constructs brand building for today's landscape"-- "JULIE BRAMHAM, Managing Director, Diageo Luxury Group"
"This book holds the key to unlock how to credibly use culture to your financial benefit inside and outside the board room!"-- "RACHEL MUSCAT, Co-Founder of Humanrace with Pharrell and formerly of adidas"
About the Author
Leila Fataar is a globally renowned brand-builder and leader in delivering cultural relevance for some of the world's biggest brands. Previously of Diageo and adidas before founding Platform13 - a new generation brand partner. Based in London, UK, she has global experience across lifestyle, FMCG and sportswear companies at both big brands and her own independent companies. A regular keynote speaker at international conferences and a thought leader, she imparts a vision for branding that is as socially conscious as it is commercially successful.Dimensions (Overall): 9.21 Inches (H) x 6.14 Inches (W) x .72 Inches (D)
Weight: 1.11 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 264
Genre: Business + Money Management
Sub-Genre: Strategic Planning
Publisher: Kogan Page
Format: Paperback
Author: Leila Fataar
Language: English
Street Date: June 24, 2025
TCIN: 91724340
UPC: 9781398618992
Item Number (DPCI): 247-12-1097
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.72 inches length x 6.14 inches width x 9.21 inches height
Estimated ship weight: 1.11 pounds
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