Target Black FridayNew ArrivalsChristmasHoliday Hosting & EntertainingGift IdeasAI Gift FinderClothing, Shoes & AccessoriesToysElectronicsBeautyGift CardsHomeFurnitureCharacter ShopBabyKitchen & DiningGroceryHousehold EssentialsSchool & Office SuppliesVideo GamesMovies, Music & BooksSports & OutdoorsBackpacks & LuggagePersonal CareHealthPetsUlta Beauty at TargetTarget OpticalParty SuppliesClearanceTarget New Arrivals Target Finds #TargetStyleHanukkahStore EventsAsian-Owned Brands at TargetBlack-Owned or Founded Brands at TargetLatino-Owned Brands at TargetWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Curaprox Be You Toothpaste Watermelon, 60ml, Gentle Whitening & Enamel Care - 2 of 4Curaprox Be You Toothpaste Watermelon, 60ml, Gentle Whitening & Enamel Care - 3 of 4Curaprox Be You Toothpaste Watermelon, 60ml, Gentle Whitening & Enamel Care - 4 of 4
Curaprox Be You Toothpaste Watermelon, 60ml, Gentle Whitening & Enamel Care - 1 of 4

Curaprox Be You Toothpaste Watermelon, 60ml, Gentle Whitening & Enamel Care

$16.00

In Stock

Sold & shipped by Curaprox
Eligible for registries and wish lists

Sponsored

About this item

Highlights

  • Enzymatic whitening with hydroxyapatite for enamel-safe brightness
  • Sweet watermelon flavor with menthol pearls for long-lasting freshness
  • Strengthens teeth with fluoride and xylitol
  • Plant-based extracts support healthy gums and mucosa
  • Provitamin B5 promotes cell regeneration
  • RDA ~50: effective yet gentle on enamel
  • Free from SLS, triclosan, and microplastics
  • Available in 60 ml and 10 ml travel sizes
  • Ingredients: Aqua, Glycerin, Hydrated Silica, Sorbitol, Xylitol, Panthenol, Aroma, Sodium Monofluorophosphate, Xanthan Gum, Cocamidopropyl Betaine, Microcrystalline Cellulose, Decyl Glucoside, Maltodextrin, Hydroxyapatite (Nano), Glucose Oxidase, Mannitol, Mica, Sucralose, Citric Acid, Sodium Hydroxide, Zea Mays Starch, Glucose, Echinacea Purpurea Root Extract, Titanium Dioxide, Sodium Chloride, Sodium Metabisulfite, Calcium Carbonate, L-Menthol, Centella Asiatica Extract, Citrus Aurantium Amara Fruit Extract, Potassium Thiocyanate, Polylysine, Cetyl Alcohol, Silica, Potassium Chloride, Tin Oxide, Harpagophytum Procumbens Root Extract, Ci 73360

Description

Curaprox Be You Watermelon Toothpaste delivers a playful twist on oral care with sweet, icy watermelon and powerful menthol pearls. Designed for gentle, natural whitening and whole-mouth wellness, this 60 ml tube is packed with innovative ingredients that brighten your smile and protect your gums. Enzymes and hydroxyapatite support enamel remineralization, while fluoride, xylitol, and plant extracts tackle bacteria and inflammation. With a refreshing pop of flavor and a candy-shop vibe, Be You Watermelon adds fun and confidence to every brushing routine. No SLS, triclosan, or microplastics—just pure Swiss-made care for your teeth and gums.
Suggested Age: 12 Years and Up
Product Form: Paste
Primary Active Ingredient: Fluoride
Net weight: .53 ounces
Package Quantity: 1
TCIN: 1003844005
UPC: 7612412429497
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7 inches length x 2 inches width x 2 inches height
Estimated ship weight: 0.21875 pounds
item ships from third party seller: Curaprox

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

4.7 out of 5 stars with 17 reviews
effectiveness: 4.76 out of 5
quality: 4.75 out of 5
value: 4.75 out of 5
100% would recommend
17 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase

(no review title)

I had never tried a toothpaste like this. I love that it doesnt leave a weird after taste. It smells amazing. I got the watermelon flavor. The only down side is there was a lot of different ingrediants.
Vivi
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase

A Refreshing Twist on Toothpaste!

Surprisingly refreshing! The watermelon flavor is light, clean, and fun, a nice break from the usual mint. It leaves my mouth fresh without the burn, and my teeth feel super smooth. Perfect for anyone who wants a unique twist on toothpaste!
estefany
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2025Verified purchase

(no review title)

Lightly flavored, fresh clean taste Never thought I'd love watermelon flavored toothpaste but here we are!
Tanya
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2025Verified purchase

(no review title)

I was skeptical on the flavor, it’s definitely minty with a slight touch of watermelon. I definitely like it though I’m excited to see long term use.
Ana
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2025Verified purchase

Watermelon Toothpaste

It’s my first time trying this toothpaste and let me say that I loved it. You get the subtle taste of watermelon but yet refreshing and left my teeth feeling clean. I would definitely recommend this toothpaste to anyone that doesn’t like the strong taste of mint.
Maria
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2025Verified purchase

Love it

I was a little iffy about it being watermelon but 🫢ohhh was I shocked, I love it . Definitely gonna start buying this
YESSENIA
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2025Verified purchase

Different yet effective

I loved the subtle hint of watermelon flavor it wasn’t too much and I can definitely notice my teeth a little whiter!
alex
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2025Verified purchase

(no review title)

If you’re someone who doesn’t love the usual strong peppermint flavor, this toothpaste is perfect! The watermelon taste is super refreshing and makes brushing actually enjoyable. It left my teeth feeling clean and sparkly — and a little goes a long way. I’ve loved using it and will definitely buy it again!
Megan
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2025Verified purchase

Toothpaste

I actually really like this toothpaste. It doesn’t taste artificial and it leaves your mouth feeling fresh like the mint ones do just it’s watermelon. Also like that it’s colorless toothpaste.
Louie
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2025Verified purchase

(no review title)

I really like the taste. It has a little minty kick to it but definitely would buy again
Anonymous
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2025Verified purchase

(no review title)

Ive been usong this tooth paste i love the fruity and freshness it leaves after every brush 100% recommended
Karina
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase

Great product

The toothpaste has these little orange cleaning beads (best way I can describe it) which I like, the taste isn’t to strong or to dentist flavor it leaves my teeth nice and clean and fresh!!
Maria
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase

(no review title)

Loved it! Taste like watermelon but leaves a a fresh minty after taste. Which left my mouth feeling fresh. Not too overpowering currently pregnant & is amazing if your dealing with nausea not too strong like your ordinary toothpaste
Aurora
effectiveness: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase

(no review title)

Tastes just like watermelonand it did help whiten my teeth! This would be good for someone who doesn’t like the taste of regular toothpaste
C
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase

Perfectly Balanced Freshness and Clean Ingredients

Curaprox Be You toothpaste has a pleasant, well-balanced taste — not too sweet or overpowering. The sensation is refreshing without being too cooling, making it comfortable to use every day. It leaves the mouth feeling clean and fresh, and the ingredients are simple and clean, which adds confidence in its quality. Overall, a great choice for those who want an effective, gentle toothpaste with a nice natural feel.
LauraVee
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase

Great

Great taste keeps your mouth refresh. My daughter loves it
Nas
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase

(no review title)

I loved the flavor ! , 10/10 I do recommend this product! All my family loved it makes your teeth feel fresh and clean
Maria
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy